Lingerie

Fashion Photography | Lingerie

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I'm not sure what came first - my love of photography, or my love of lingerie.

There is nothing I find more inspiring than a beautifully shot lingerie editorial or campaign. Over the years I have followed the work of countless fashion photographers and my consistent favourites are the photographers who know the difference between sensuality and ouvert sexualisation.

Scroll down to see a few of my favourite lingerie photographers...


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STEVEN MEISEL

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MARIO TESTINO

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GREG KADEL

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YU TSAI

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LACHLAN BAILEY

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MERT & MARCUS

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MILES ALDRIDGE

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HELMUT NEWTON

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ELLEN VON UNWERTH

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UNDRESSING LFW: SS17

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Leopard Print

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top to bottom:  EQUIPMENT | AGENT PROVOCATEUR

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ON THE RUNWAY:

FASHION x FOUNDATIONS

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top to bottom: CHANTAL THOMASSFLEUR DU MAL

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ON THE RUNWAY:

LACE LUST

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Tulle

ss17-lfw-tulle-lingerie-as-outerwear-smocking-babydoll-trends-fashion-runway-01 left to right: LA LILOUCHE | FLEUR DU MAL | BUTTRESS & SNATCH | BETTIE BLUE'S LOUNGEWEAR

All runway images via Vogue.com

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Hopeless Horrors

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Aussie label Hopeless Lingerie is designed for late night horror movie marathons. Their contemporary collections are coveted worldwide by lingerie connoisseurs and we love their commitment to encouraging self-confidence and individuality.

As a brand that is synonymous with scary movies, their founder Gabrielle Adamidis is of course a B-grade horror movie buff. This week she shares her inspiration behind the label and her 5 favourite Halloween horrors films...

Hi Gabrielle, can you tell me a little about Hopeless Lingerie?

Hopeless Lingerie creates dark, modern and romantic lingerie, handmade in Melbourne, Australia since 2008. I run the brand with my sister Domi (who came up with the name Hopeless right in the beginning). I take care of the design, sewing, and production while she takes care of the business and management side of things. We also have Valerie our Production Manager, Diana in charge of Cutting (and lots of other things!) Eugenie, and Anita help with sewing, Em helps with posting, and Nick (my fiancé) helps with book-keeping.

What was the inspiration behind the brand?

I initially started Hopeless as I felt there was a niche in the industry for independent lingerie design, that was different to what you find in department stores. I’ve always loved art history and film, and wanted to combine that with my love of sewing and specifically lingerie.

 

hopeless-halloween-top-lingerie-halloween-horror-films-lingerie-designer-australia-scary-movies-022What was it about horror films that particularly inspired you?

I like mainly that its the complete opposite of what most people associate with fashion design in general. For lingerie its usually flowers and romance (and dressing up for a man - but I hate the idea that lingerie is for someone else. Its not - its for the person who wears it.) So I really just wanted to combine the things that I really love in a way that hadn’t been done before. I try not to replicate outfits - so often I look for inspiration in the colour palettes, buildings, and mis-en-scene. Its much more about a mood than costuming, and subtle references. When I was younger I was VERY scared of horror movies. In my early 20s I decided to face my fear so basically borrowed 5 horror movies a week from the video shop for months and forced myself through the history of scary movies. This was also while I was studying film and cinema at university so I really grew to love them once they were broken down and I could appreciate film technically too.

The Hopeless Horror Hit List

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Name of Film: Carrie

Year: 1976

One of my favourite movie sub-genres are Stephen King adaptations, and Carrie is probably my favourite of those. Brian de Palma is also one of my favourite directors. Carrie is about an unpopular teenage girl who lives with her devoutly religious mother. She is teased at school and abused at home, and soon discovers that when provoked she has telekinetic powers. I love that she is both a hero and a villain. The Prom scene is one of my most iconic film moments.
I named one of our earliest styles after Carrie http://hopelesslingerie.com/search?type=product&q=carrie

Scary Rating: 6/10

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Name of Film: A Nightmare on Elm Street

Year: 1984

One of the biggest horror classics, the first Nightmare on Elm Street by Wes Craven is an awesome film. Though it is quite dated and the effects aren’t super scary, its more the idea of nightmares crossing over into real life that I think is the scariest and best thing. And if you watch it by yourself late at night, I think there are still a few really good scares. The creative deaths at the hands of Freddy Krueger are one of the best things about these movies - the balance of being bloody but not too gory, but still pretty over the top.
The Nancy Cami is named after the heroine  http://hopelesslingerie.com/products/nancy-cami-basic

Scary Rating: 7/10

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Name of Film: Suspiria

Year: 1977

I only semi-recently discovered Italian Horror/Giallo and I cannot believe what I had been missing. Dario Argento is one of the leaders of this genre, and Suspiria is perhaps his most well known. The story is about an American ballet dancer who transfers to a dance school in Germany. After a series of grisly murders and strange occurrences she discovers the school was founded by a witch and houses an evil witches coven. The colour and set design of this film is insane. It’s weird and rich and haunting and striking, it is very unique to this genre and one day I would love to build a set that is a homage to the house of Suspiria.
This bralette is named after Suzy the protagonist of this film http://hopelesslingerie.com/products/suzy-bralette-classic

Scary Rating: 6/10

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Name of Film: Candyman

Year: 1992

A student researching urban myths comes across the story of Candyman. A foreboding man with a hook for a hand a mouth full of bees, that will appear to kill you if you repeat his name in the mirror. What I love about this movie is the crossover between real life and fantasy, and how Helen is drawn in to the myth she is researching. I think this one is particularly scary because of how it does walk the line between that reality and otherworldliness. And Candyman’s own backstory is particularly horrifying. I would recommend this one for the more seasoned horror movie watchers.

Scary Rating: 9/10

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Name of Film: Silence of the Lambs

Year: 1991

A young FBI agent must trust a convicted serial killer in order to track down another gruesome criminal. I think the scariest films are non-supernatural ones - because you can (somewhat) imagine it happening in real life. My favourite part of this film is Anthony Hopkins as Dr. Hannibal Lecter, he is absolutely chilling. This is one of those films where overall the colours/costumes/sets aren’t super striking, but they have these elements that are visually so powerful - the deaths head moth, Dr Lecter's mask, the skin suit…..

Scary Rating: 9/10

SHOP HOPELESS...

Click the images to shop:

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UNDRESSING NYFW: SS17

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Cobalt

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clockwise from top left: COCO DE MER | PASSIONATA | HUIT | HARLOW & FOX

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ON THE RUNWAY:

LUXOURIOUS LACE

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AGENT PROVOCATEUR | I.D SARRIERI

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ON THE RUNWAY:

LOUNGEWEAR AS OUTERWEAR

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White Wash

white-wash-ss17-ny-fashion-week-new-york-lingerie left to right: HANKY PANKY | NUBIAN SKIN*  | LA PERLA | NAJA*

* more skin-tones are available.

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Waisted

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AGENT PROVOCATEUR | BORDELLE | VOLLERS THE CORSET CO.

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ON THE RUNWAY:

SWIMWEAR

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All runway images via Vogue.com

 

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#Intimates of Instagram

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Instagram is a great way for lingerie enthusiasts to showcase their prized collections. We follow oodles of accounts and love discovering plenty of women who enjoy lingerie as much as we do! It's lovely to see beautiful lingerie on real-life bodies and not just in the airbrushed ad campaigns.

Scroll down to view a few of our favourite accounts (in no particular order) brimming with alluring lingerie, sensual self-portraits and a magnificent amount of #bodypositivy ...

 


 THE BLUSHING FOX


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@theblushingfox

Not a model, not a size 0. Just an everyday woman declaring her love for lingerie to the world.

Posts | 265

Followers | 76.2k

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LIZ


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@lingeriebyday

Confidence and empowerment can come in lacy packages; luxury lingerie writer. Lingerie lover and girl next door.

Posts | 137

Followers | 3,398k

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DENISE


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@pink_and_kawaii_till_i_die

I am hopelessly a lover and a dreamer and that will be the death of me.

Posts | 488

Followers | 2,875

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ALEXA VON ÜBER


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@alexagivesnofucks

My lingerie collection & personal diary.

Posts | 84

Followers | 35.3k

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Bellentina


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@bellentina

Designer, Lingerie lady, Stylist, Gamer#1 Zelda, Feminist My little lingerie blog.

Posts | 776

Followers | 54.1k

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LACE AND HAZE


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Sydney based lingerie enthusiast.

Posts | 123

Followers | 17.9k

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LUSTFUL LINGERIE


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@lustfullingerie

A Perth girl's passion for vintage and modern lingerie.

Posts | 165

Followers | 650

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TEMPEST HURRICANE


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@tempest.hurricane

Lingerie and lace is my daily obsession. Not for the faint-hearted. Taking the world by storm. Melbourne, AU.

Posts | 301

Followers | 31k

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LYENA BEYOND


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@lyena.beyond

Real human girl, unfiltered. NYC

Posts | 117

Followers | 1,483

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LINGERIE LUX


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Lingerie Enthusiast.

Posts | 131

Followers | 14.1K

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PLACE DE LA DENTELLE


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@placedeladentelleblog

20 years old lingerie addict from the North of France. 30FF/G.

Posts | 149

Followers | 4,722K

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Have we missed out your favourite lingerie enthusiast? or want to share your own lingerie collection? We'd love to hear from you in the comments below...

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NOTEWORTHY KNICKERS

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noteworthy-knickers-urban-undercover-travel-knickers-panties-busy-lifestyle-underwear-02 noteworthy-knickers-urban-undercover-travel-knickers-panties-busy-lifestyle-underwear-03urban-undercoverHave you ever packed a spare pair of knickers into your bag only to have them fling out in public when you're searching for your phone/purse/comb etc...?

Fortunately, these lace knickers are specifically designed with an active, free spirited modern woman in mind. Thanks to a hidden pocket (into which the underwear can easily tuck) you can easily and discreetly carry a extra pair without worrying about any potential for embarrassment.

Urban Undercover are a brand with a wild heart and gypsy soul. Their products reflect their passion of travel and the desire to explore and live as many experiences as possible. They've modified underwear to simplify your life. Allowing you to be confident in the pair you are wearing and have equal confidence in knowing you have a backup.

Throw an extra pair in any bag, beach/gym bag, backpack, purse, carry-on, etc. It’s not just about underwear, it’s about an experience, and having a spare pair will keep you open to adventure. 

To find out more about Urban Undercover visit their website.

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Follow-instaFollow Urban Undercover for inspiring quotes and a serious dose of wanderlust. There are plenty of travel images and stunning lookbook imagery.

Just click the image below to go the Urban Undercover Instagram page…

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LA VIE EN LINGERIE: Fifi

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Hi, tell me about yourself:

Hi, My name is Fifi. I live in Indonesia but travel to London so often it feels like a second home. I work in Infrastructure and Property full-time but also model and create content for brands part-time. It’s a hobby and passion of mine, I love creating videos and photo-shoots and sharing my experiences and travels with the world. It all started 3 years ago, I had a good following on social media and brands such as Dior and SK-II started to approach me about being an ambassador and creating content for them. I wouldn’t go as far as to label myself as a pro-blogger as this isn’t my full-time profession and I only work with brands I love and use so it feels more organic.

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How would you describe your fashion style?

It can vary wildly depending on the occasion. To the office I always wear something tailored in neutral colours, such as a pencil skirt and vest, pant suit or skirt suit. When I’m not working I go for something basic and versatile such as jeans, and a white shirt or a knitted dress. I love brands such as Maje, Sandro and The Kooples, although I mostly shop online at Shopbop or Revolve Clothing.

On rare occasions I dress up as my alter ego, Viper Rose. She is sensual, confident and at times provocative without neglecting elegance and sophistication. She is another part of my modelling/content work as I often get hired to host events and guest star in fashion shows, often for club openings or Champagne/ liquor product launches. Viper Rose always wears something sexy and sophisticated, usually by Balmain or David Koma.

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Would you say your lingerie fits into you that style or do you like to express yourself differently or experiment underneath?

Yes, my lingerie is just as versatile as my outerwear. I always embrace my sensuality through using the right lingerie for my personality and body type.

Daily, I wear more basic lingerie such as Calvin Klein or Cosabella. It's important to me to wear the right underwear for my outfit so when i'm wearing a tight dress I'll opt for a seamless g-string or with jeans i'll choose a hipster knicker so it doesn't show above the waistband.

On special occasions, such a date night or big event, I like to be more daring. I enjoy dressing up in more sensual lingerie with lace, beads and even feathers sometimes - I feel it enhances my femininity and sensuality. My special lingerie is a kept separate from my everyday lingerie. I have a separate wardrobe and set of drawers. I see my lingerie as collectors items and every piece has it's own special place.

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What are your favourite fashion and lingerie designers/ brands?

My favourite luxury labels are La Perla, Coco De Mer, Atsuko Kudo and Bordelle. I have the iconic Bordelle girdle dress in my collection but I haven't worn it outside yet, I just don't know where to wear it!

I also love Agent Provocateur, Gooseberry Intimates and For Love and Lemons. I love their fabrics and the sensuality of their designs.

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What’s your favourite set of lingerie and why?

I don't have favourite set because I collect lingerie and each set is special in it's own way. However, my biggest splurge has to be my embellished corset (see here) - it cost more than my wedding gown! It was custom made in San Francisco by Dark Garden who make costumes for Dita Von Teese, and the corset was ornamented in Swarovski crystals by Catherine D'Lish.

Do you have any favourite Indonesian lingerie or swimwear labels?

Unfortunately there are not many Indonesian labels but a lot of overseas brands do make their lingerie and swimwear here. Two brands made here that I like are Indah clothing and Saucha.

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Do you have any favourite swimwear brands?

My favourite Swimwear label is Minimale Animale, because the cut of their suits is super sexy! I also love Indah, Agent Provocateur as the fit is great.

How would you describe your body image?

Right now I have a healthy body image, I maintain my body by eating healthy and exercising. But when I was younger it was very popular to be skinny - it wasn't desirable to have curves at all. I didn't like my figure and started crash dieting, which eventually led to bulimia. I had long journey to fight it but I love and accept my body now. When you travel you see different women of all shapes, sizes and skin colours, it makes you realise we're not all meant to look the same and you have to embrace your own kind of beauty. I've made two youtube videos on the subject on my youtube channel. 

I love my body and Weight Loss Transformation, Story & Journey

What's your worst lingerie purchase?

My worst purchase was when I was younger and hated my body. Back then I was insecure having boobs because in the late 90's the trend was no boobs like Kate Moss and Shalom Harlow. I used to wear a minimiser bra or full coverage bra to hide them.

That was until the Victoria Secret and Lindsay Lohan era, when curves were back, and I finally embraced my shape and got rid of those ugly bras!

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Are there any words of wisdom you like to live your life by?

Embrace who you are and make the most of it.

--- FIFI ON INSTAGRAM ---

Click the images below to follow Fifi...

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If you would like to take part in one of our La Vie En Lingerie interviews and photoshoots in London please get in touch. Casting is open to anyone who identifies as a woman – regardless of age, shape, size or chroma-zone combination. Help us promote diversity and body positivity and have a little fun in the process!

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Rethink Pink

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Model | Harriet Taylor @ Milk Management

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Pink has long been associated with innocence and femininity, evoking a feeling of sweet girlish playfulness.

However it is regularly associated with eroticism and seduction when combined with violet or black. For both these reasons pink is prevalent in the lingerie industry - from the candy-floss palaces of brands like Victoria's Secret, Fifi Chachnil and Chantal Thomass to Agent Provocateur's timeless pink and black packaging and baby-pink uniforms

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According to style and colour consultant Angela Weyers: "[Pink projects] weakness and a lack of intellectual rigour." And after years of pink-washed products (overpriced pink razors anyone?), patronising marketing and gender stereotyping, this delightful warm hue certainly has some negative connotations.

It’s a colour that almost everyone has a love or hate relationship with.

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Thankfully we're riding the fifth wave of feminism and there are plenty of women fighting to redefine the colour as subversive and grown up.

From feminist illustrator Ambivalently Yours to artists such as Arvida Bystrom, Scarlett Carlos Clarke, Juno Calypso, Carolina Mizrahi and Elizabeth Ilsley. There has even been a limited-edition art book called PINKD,  featuring 30 artists exploring “pink art in today’s society”.

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THE ARTISTS

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Pink is no longer shorthand for seductive or submissive and we're starting to notice more and more underpinnings in such shades without the heavy emphasis on sexuality.

Reclaim pink and embrace the colour that signifies happiness, self-love AND looks great on every skin tone.

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OUR FAVOURITE PINK UNDERPINNINGS

Click the images below to

 SHOP THE LOOK…

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lingerielafemme-nadiaking

Bon Voyage!

NOTEWORTHY KNICKERS

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Model: Harriet Taylor @ Milk ManagementNoteworthy-knickers-slick-chicks-easy-to-remove-knickers-panties-underwear-for-women-03 Noteworthy-knickers-slick-chicks-easy-to-remove-knickers-panties-underwear-for-women-04Slick-chicksOccasionally a product comes along that is so convenient and elegantly simple, you wonder why nobody has done it before. Slick Chicks is one of those products.

These knickers are simple, comfortable and ideal for everyday wear. They're the kinda pants you feel safe in - you can enjoy a sweaty workout without worrying about embarrassing sweat crotch, you know an unexpected visit from "Aunt Flo" or accidental bladder leak isn't an big issue and that they won't trap moisture and give you a yeast infection.

Not only that but Slick Chicks have revolutionised a new way for women to change their underwear without having to take off other clothing first. They're a blessing to anyone who suffers from chronic back pain, mobility issues and the perils of pregnancy or simply someone who has overdone their workout, is in a rush or has ever had to get changed in a toilet cubicle.

 Slick Chicks are easily removable thanks to a hook and eye closure on either side of the waistband. The hook & eye fasteners are super soft and have the perfect amount of stretch, so when you move, they move with you. This multi-directional stretch also helps to keep the underwear in place for any intense workouts. 

Thanks to their recent successfully-funded Kickstarter campaign Slick Chicks are now available to pre-order in an array of colours and styles - Thong, Boy Short and Bikini brief.

To find out more about Slick Chicks visit their website.

Follow-instaFollow Slick Chicks for inspiring quotes and all round #GirlBoss galore. There are lots of behind the scenes images and stunning product shots.

Just click the image below to go the Slick Chicks Instagram page…

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lingerielafemme-nadiaking

Summer Seduction

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lingerie set I.D SARRIERI


LINGERIE LA FEMME EXCLUSIVE EDITORIAL

PHOTOGRAPHY & STYLING: LINGERIE LA FEMME

MAKE-UP ARTIST: GEMMA SMITH

MODEL: ANU @ M&P MODELS


Summer-seduction-luxury-lace-lingerie-editorial-photoshoot-lingerie-la-femme-magazine-01(2)lingerie set ERESSummer-seduction-luxury-lace-lingerie-editorial-photoshoot-lingerie-la-femme-magazine-03lingerie L'AGENT BY AGENT PROVOCATEUR stockings LA PERLA Summer-seduction-luxury-lace-lingerie-editorial-photoshoot-lingerie-la-femme-magazine-06

lingerie I.D SARRIERI Summer-seduction-luxury-lace-lingerie-editorial-photoshoot-lingerie-la-femme-magazine-05

pink lace lingerie LA PERLASummer-seduction-luxury-lace-lingerie-editorial-photoshoot-lingerie-la-femme-magazine-08ivory lingerie YASMINE ESLAMISummer-seduction-luxury-lace-lingerie-editorial-photoshoot-lingerie-la-femme-magazine-04

silk satin lingerie KIKI DE MONTPARNASSE Summer-seduction-luxury-lace-lingerie-editorial-photoshoot-lingerie-la-femme-magazine-07

bra ERES t-shirt T BY ALEXANDER WANG

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Pole Dancer

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bodysuit AMERICAN APPAREL


Pole dance is a performance art - transfixing, beautiful and incredibly challenging. It requires significant strength, flexibility and endurance. Although it was once predominantly associated with strip clubs, perceptions are changing and pole dance is gaining the well deserved recognition as an acrobatic dance form, sport and strength building workout.


 

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When did you start pole dancing?

I started at pole-dancing in 2013, I’d been dancing for as long I could remember and I wanted to try something new. When I heard there was a new pole studio in my city I just had to try it! In September I'll have been pole-dancing for 3 years, I was hired as an instructor at House of Pole after only a year, so I’ve been an instructor for almost 2 years now. As you can see it didn’t take me so long before I got the strength, when you find something you love and have a flair for you often learn it pretty fast. Pole-dancing is definitely a hobby for me and I’m happy to be able to say that I earn money from doing something I love.

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lingerie set MARIEYAT | dance shoes CAPEZIO

What other forms of dance have you tried?

I’ve tried so many different dance genres from ballet to hiphop but my favourite dance genre will always be modern dance! I still dance it - I love to combining modern dance and pole-dance, it can be SO graceful!

What do you love about pole-dancing?

Pole-dancing is a kind of therapy for me. If I have a bad day, there is nothing as better than a workout on the pole and floor. I love the strength it gives you,  physically and mentally. I’m a lot happier since I started pole-dancing and I’ve lost 15 kilos (33 Ibs). You can see my progress and the difference it has made on my Instagram (if you have the patience to scroll down haha..).

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lingerie set BEIJA FLOR

What would you recommend to other women wanting to get into pole dancing?

I definitely think that other women (and men) should just jump into it! If they’re afraid of being judged for doing pole, I can tell them that pole-dancing has become a lot more popular and socially acceptable over the years. I actually get a lot of credit from older people, who have previously been the worst at judging pole-dance. I get comments like “Wow you are so awesome for doing this” and “I have so much respect for what you’re doing, and it looks so graceful” from people of all ages. Of course there will always be “that person” who sees pole as slutty, but with people like that, we just have to stop focusing on, because at the end at the day the most important thing is what YOU feel when you’re doing pole-dancing.

And for the men, a lot of parkour people have dragged pole into their sport, so just as graceful pole can look, it can also look cool and hardcore. PLUS there is no sport that can give you the core strength that pole can! Not that I’m saying that it is the hardest sport there is, but you use your muscles in a different way to almost every other sport - give it at try and you will see what I’m talking about!

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wrap BALLET BEAUTIFUL lingerie set MARIEYAT

 

Watch the routine:

 

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Click the images below to

 SHOP THE SHOOT...

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TEAM CREDITS

PHOTOGRAPHY: ALH PHOTOGRAPHY

STYLING & VIDEO: LINGERIE LA FEMME

HAIR & MAKE-UP: SIAN LIDGATE

LOCATION: THE FACTORY LONDON

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100% Cotton

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LINGERIE LA FEMME EXCLUSIVE EDITORIAL

PHOTOGRAPHY, STYLING AND MAKE-UP: LINGERIE LA FEMME

MODEL: OLWEN @ M&P MODELS


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We believe everyday lingerie should feel good and look good.

We all know that natural fabrics are more breathable and better for vaginal health, while Synthetic fabrics trap heat and moisture, making your underwear an optimal breeding ground for bacteria.

We understand the practical idea of choosing 100% cotton lingerie isn't always the most stylish option. So after some extensive research we handpicked several brands offering 100% cotton lingerie that is both sensible and chic...


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lingerie set ROSSELL ENGLAND

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soft-cup bra & shorts MARTHA ROSELingerie-la-femme-100-percent-cotton-lingerie-underwear-editorial-healthy-everyday-intimates-10

lingerie set ROSSELL ENGLAND | nightshirt SKIN Lingerie-la-femme-100-percent-cotton-lingerie-underwear-editorial-healthy-everyday-intimates-12 Lingerie-la-femme-100-percent-cotton-lingerie-underwear-editorial-healthy-everyday-intimates-11

lingerie set & t-shirt NICO UNDERWEAR

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pyjama top & short SKINLingerie-la-femme-100-percent-cotton-lingerie-underwear-editorial-healthy-everyday-intimates-06

lingerie set RAPHAELLA RIBOUD

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shirt M.I.H JEANS | knickers LOUP CHARMANT

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shirt SKIN | chemise LUVA HUVA

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Designer Profile: Marika Vera

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Marika Vera

 is a luxurious lingerie label, designed by stylist and fashion designer Marika Vera. After studying Fashion Design at the Isitutuo Marangoni in London, Marika went on to work for several fashion and intimates brands, including Pauric Sweeney, Giles Deacon, Vanessa Bruno and Yes Master, before launching her eponymous label in 2010.

Now based in the heart of Mexico City, Marika designs timeless pieces that elegantly bridge the gap between underwear and outerwear. Worn by countless celebrities including Rihanna, Daisy Lowe and Emily Ratajkowsky, the brand effortlessly combines style and sensuality for the modern woman.

Marika Vera is sold in small boutiques in London, LA, NYC and Sydney and they will be opening their store in Mexico City, Polanco Area in September.

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You studied in Australia, and at the Istituto Marangoni in London, then made the decision to return to Mexico and launch your own brand. How important is your international background and your Mexican soul?

 

When I graduated I had no choice but to come back to my country, it is hard to find a job in Europe with a Mexican passport. In Mexico it is hard to find a well-paid job as a designer and the lingerie industry is very focused on the mass-market, it’s about volume and Mexican consumer behaviour (mainly padded bras and shape-wear), so I had no choice but to try to build my own brand. I think the International experience has influenced my fashion culture and knowledge of design; however, it is here in my country where I found the infrastructure to make it happen at a reasonable price. My soul is in making women all around the world feel free when they work, when they seduce.

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How would you define SIGNATURE by Marika Vera, your diffusion line of lingerie?

 

SIGNATURE by Marika Vera is an extensive collection of reinvented teddies, negligees, kimonos, bodysuits and lingerie. Complemented by a mix of luxury basics that fit into every modern woman’s wardrobe. The garments are made in Mexico with high quality fabrics and trimmings, always following delicate and minimalistic lines, without compromising the erotic element of the garments.

Click image below to follow Marika Vera on Instagram

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What are your sources of inspiration?

 

I am always on the search for what’s happening in the world of fashion, music, art and design. I love to find strong female characters in films; a few days ago, I found this amazing Director from the 1930’s - Busky Berkeley, he was such a great artist and his work was very related to femininity and eroticism. He was the one that made that Carmen Miranda video "The Lady in the Tutti Frutti Hat", I highly recommend having a look at his black and white work. I love vintage lingerie and swimwear and I own a collection of cheap yet amazing finds, which inspire me a lot in the design process.

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Any tips to young designers that are going to approach the lingerie world?

 

Get to know the market, the competitors, give your best at your graduation collection, ask for internships more than 10 times if necessary in the places you admire, understand female bodies, design things you will wear anytime to represent your sensuality. If you are building a brand focus on finding production and materials that allow you to have a competitive price, you need to compete if you want to have creative freedom and continue to grow.

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ARTICLE AND DESIGN | LINGERIE LA FEMME

 

INTERVIEW | WWW.MAREDIMODA.COM

 

VISIT THE MARIKA VERA WEBSITE

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How to shop a lingerie sample sale

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Next week on Wednesday 4th May we see the return of the 20th Century Theatre Luxury Lingerie & Swimwear sample sale in London. All of our favourite luxury brands and boutiques will be there such as Coco De Mer, Bordelle, Loveday London, Asceno, Edge o' Beyond and many more...

Sample sales are a great way of shopping luxury lingerie and swimwear. With up to 85% off retail prices and one-off designs to discover you’re sure to find plenty of covetable pieces to add to your collection.

 

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Know about the sample sales

The first step is to actually know about the sample sales. Follow as many of your favourite brands and boutiques on social media and sign up to their newsletters. Brands don’t shout - they whisper about their sample sales so it’s easy to miss if you’re not well connected.

 

Pre-Plan

Do a little research beforehand. Look up the brands that will be attending and make a note the designs you like. That strappy playsuit may look amazing on the website but it can easily be overlooked in a huge pile of underpinnings. Items are rarely merchandised during the sales so you really have to know what you’re looking for.

 

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Get there early

In order to get first pick at the good stuff, its imperative to arrive before the sale starts. Get a cup coffee and a croissant for the queue – there is nothing worse than being hangry while shopping. You may think it’ll only take 10 minutes but you may loose 3 hours – there is no telling once you enter the Aladdin’s cave of luxury lingerie!

 

Try things on

While you might get away with eyeballing and holding-things-up-against-your-body at a fashion sample sale, here we are talking intimates and you need to try them on. Fit is important and there is absolutely no point in coming home with expensive/beautifully-crafted lingerie (or swimwear) that doesn’t fit you in the slightest. Dressing rooms may be informal (and possibly communal -with a capital C) but it’s worth leaving your vanity at home and trying things on.

 

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Wear a nude thong

Speaking of vanity… If you really mean business at a lingerie sample sale – wear a seamless nude thong. Remember, you’re not here to seduce and a nude thong will allow you to assess the cut and fit of the undergarments without it getting in the way.

 

Take Cash

Worst scenario: You’re in line waiting to pay for that seriously jaw-dropping Bordelle bondage dress, only to throw down your card and hear “sorry, cash only.” Always take cash – you’ll avoid missing out and it will keep you from overspending.

 

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Be prepared to walk away empty handed

Just because it’s a fraction of it's usual price and you’ve got cash burning a hole in your purse it doesn’t mean you have to buy it. If you don’t see something you’re dying over (and will realistically wear)– walk away. It may have been on sale, but that doesn't mean you're immune to buyer's remorse.

 

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Click the image below to find out more about the sample sale:

 

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lingerielafemme-nadiaking

IN THE STUDIO W/ FLEUR OF ENGLAND

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Fleur of England is a luxuriously feminine label known for exquisite designs and elegant lace. An intimates brand that is quintessentially English and sold in elite boutiques worldwide.

Read on for our exclusive interview with Fleur Turner, the woman behind the label...


 

When did you start the brand?

The concept for the brand started whilst I was at university. I studied Fashion Marketing at the University of Newcastle; it was such a great course in that it was really creative yet still had a business element. It was totally me in a nutshell and I threw myself into it and loved every minute of it! In the final year I got to create my own brand and collection and that's really what started things off for me.

I have always been interested in femininity and lingerie. The brand was simply a natural progression - all my designs, my handwriting and everything I drew and painted were all quite feminine. I was obsessed with fabric - silk, lace and georgette so I wanted to create a label that encapsulated all the things I love.

I officially launched Fleur T, which was the beginning of Fleur of England in 2000. My first lingerie trade show was in Harrogate and the Liberty buyer came along and loved it! They commissioned a limited edition collection to launch their new lingerie department. It was amazing opportunity for me and absolutely brilliant for the brand, everything just spring boarded after that.

 

What was your history before the brand? 

Straight after university, while I always knew I wanted to launch my own label, I knew I needed to work in the industry for a couple of years. It's incredibly difficult to launch a business straight out of university and I needed to learn more - I wanted to see how other people did it. With my brand in the back on my mind, I really wanted to focus of understanding the technical aspects of lingerie and knowing how the garments were made - I wanted to get right down to that detail.

My first job was with a company that were a supplier to Marks & Spencer. I was in London 3 days per week and in Somerset 2 days a week. I found it fantastic, as I love being in the countryside. That company was where I learnt all of my technical skills and I became more of a technical lingerie designer rather than somebody just experienced in the marketing and business side of design.

After that, I went to work in Hong Kong for a year, which was fascinating - you can't get more of a mass production environment than that! I was working in a factory on the design team. I was focusing on the UK high street and designing pieces for English retailers. China is vast in terms of the production and these factories run on a huge scale. I knew it wasn't what I wanted for my own label but it was great to simply experience it.

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 What was your inspiration when conceptualising Fleur T? 

With Fleur T, I knew I wanted to create something that was completely European. I manufactured in the UK to begin with and I wanted to use very luxurious European fabrics. I wanted to make it high end but not as expensive as Agent Provocateur and La Perla - that’s where I saw the gap in the market for Fleur T.

There is a word that we use - it was, and still is, our DNA. The word is 'Exquisite'. Everything we do has to be exquisite, from the lingerie down to packing a parcel - even if it's just to send to the factory. It runs through everything thing we do and is an essential part our design process. If we're looking at something and trying to narrow down options we ask 'is it exquisite, yes or no?' If yes, that’s good! If no, we do it again.

 

Tell me about the changes in 2007?

The brand was doing so well and, as it was just me and one other at the beginning, we had to do absolutely everything. In 2007, I had my first child, George, and it was at that point that I decided to grow the business and expand the team. I realised I could no longer do everything when I was responsible for another human being! Growing the team was great for the business as the new people brought in new ideas and perspectives.

It also gave me the opportunity to reflect a little bit, I was only away for a month after giving birth but it made me realise that I wanted to rebrand. Although we had a really luxurious product - Fleur T wasn't doing it justice. The name felt a bit too bit young and people often mistook it for 'Flirty'. After doing plenty of market research and focus groups we decided to rebrand as Fleur of England. The name is a much more sophisticated, elegant, luxury and, importantly, shows that we are British.

It was fantastic for the company, we got lots more international business and launched a second e-commerce website - we really haven't looked back! The business is growing year on year. There are 7 of us working full-time but there can be up to 12 or 13 staff during busy periods.

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Tell me about your collections and what inspires them?

We have 2 seasons (Spring/Summer & Autumn/Winter) with 4 collection in each season. We've also just launched our resort line as well with 2 additional collections.

I am inspired constantly and a lot of my ideas come organically from my living my life. Sometimes my collections grow from my obsessions. For instance - rose gold, I'm in love with the colour at the moment and I just had to incorporate it into a collection! Also, while I was renovating my house, I became obsessed with ceiling roses. They're so beautiful and intricate I ended up designing a collection with ceiling roses in mind.

The Cotswolds inspired our SS16 collections. As a family we're always outside and we particularly love walking in the countryside. I enjoy growing vegetables in my garden and I love being outside at every possible opportunity. SS16 is an easy breezy, luxurious season.

 

Describe your design process?

I start my design process with the colour; I put the colours into work before I do any sketches! Then come the fabrics and the embroidery design. It's only once I have all the fabric in front of me I start designing the collection. It's a mixture of sketching and draping on the mannequin. Sketchbooks are how I communicate my designs and ideas but in lingerie the scale of a piece is so critical you really need work with a mannequin rather than just on paper.

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Tell me about your new swimwear line?

We have just launched our new swimwear range Resort by Fleur. Customers have been asking for a swim collection for a while and the timing finally felt right. Inspired by sea and nature, I designed the collection and a beautiful bespoke print using the ancient Japanese technique of Marbling. It was so relaxing, I did it over two days and my boys had a go with me. Their designs were a little crazy but it was nice to develop my patterns with my kids. Once I felt I had something, Jenny (my assistant designer) put it into Photoshop and worked with it.

The most important thing when developing the swimwear collection was the fit - everything that is important with the lingerie had to translate into the swimwear as well. I chose a specific European fabric; it's beautiful and made in Italy. It's woven as opposed to knitted, which gives it all these amazing properties - its machine washable, anti-wrinkle, UV resistant, dries really quickly and is ok with suntan lotion. Everything has been analysed and scrutinised over. We've also done towels and everything comes packaged in this beautiful bag that is clear and you can even take through the airport with you.

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What fabrics do you use and why?

This is my obsession! I love lace - French leavers lace, Chantilly lace and embroidery. I sketch and design all my own embroideries. I love delicate fabrics and invisible tulle. There is something really nice about the reveal and conceal - the fabrics are almost sculpting the body.

I love the shine, sparkle and lustre of silk - it's like a prism of light, when the light shines on it, it just comes alive! I also like silk georgette but it's got to have stretch in it for the fit to be right, that's why we always make sure it has 5% Lycra.

One of my favourites is a pink French Chantilly lace; it almost looks like a tattoo and is so delicate. It's knitted on vintage looms over 100years old. I've been over to the factory in France and seen them - they're huge wooden machines and the pattern in knitted by computer. It's expensive as it is so delicate and takes a long time to make. All the little treads are clipped by hand and it has to be knitted slowly as, if one of the needles breaks, there would be a hole in the lace. The whole time there is somebody walking up and down checking the needles while the lace is being knitted, it's fascinating!

I've also been to Switzerland to see embroideries being made. It gives you an understanding and respect for the fabric and materials you use. If you're a designer, once you know how your materials are being made, it develops your love for them even more. I hope that translates into my designs and the end wearing will love the product as much as I do.

 

What sizes do you produce?

For bras we start with a 30A and go up to a 36DD. Sizing completely depends of the type of kind your choosing, we have 3 types of bra - the plunge, the balcony and the triangle so we have something that will fit a variety of shapes and sizes. For everything else we carry small (8-10UK), medium (10-12) and large (12-14). Fit is incredibly important to us and we have worked hard to make sure our products fit well on a variety of women. We've also put together a guide on the website for our customers and a Youtube video on how to fit a bra.

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Do you have a typical type of customer?

 We have 4 customer personas that actually buy Fleur of England and a lot of men buy for their wives or girlfriends. The one thing they all have in common is that they're all perfectionists. If you're paying for luxury lingerie - it's got to be prefect, it's got to fit perfectly, it's got to be comfortable and it's got to be beautiful and look effortless. That's why they buy our lingerie.

 

Do you have an ideal celebrity customer? 

We have plenty of ideal celebrity customers and some of them already own our pieces. Celebrities such as Millie Mackintosh, Anne Hathaway and Kourtney Kardashian all wear Fleur of England. They're ideal as they're all sexy, confident women.

I would absolutely love to see Lady Gaga in one of our pieces; I'd enjoy designing something really off the wall for her. As a designer it would be the perfect commission in terms of creativity!

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Do you have a muse?

I wouldn't be able to name one person specifically but the women around me - my friends and my team, continually inspire me. Some of the team are young girls and it's always interesting to bounce ideas off each other and discover new perspectives.

 

What is your biggest career moment?

I had to opportunity to introduce my mum to Princess Anne - It was pretty amazing!.. Definitely one of those 'pinch me' moments in life! I'm proud of the awards I have won and, of course, my team - it's taken me 15years but I have the most amazing team to work with me. They're all awesome and I feel that’s a huge achievement. I'm lucky to have found people who really enjoy what we do and are really passionate about it.

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What do you think is the hardest hurdle when setting up a brand?

Manufacturing! I used to have to be in the factory all the time; I was virtually based in the factory making sure that everything was exactly the way I wanted. You can't send something out if it's not right and it was an incredibly frustrating but very essential part of the process.

 

Do you have any favourite brands you love to buy yourself?

I've just found this amazing home wares brand in the US called Jonathan Adler; I'm very inspired by his interiors. In terms of fashion I love feminine labels such as Alberta Ferretti, Chloe and Stella McCartney's outerwear.

 

To find out more about Fleur of England's exquisite collections visit their website.

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DIY Intimates

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There is nothing more luxurious than bespoke lingerie, a beautiful handmade set to fit your own measurements. Unfortunately bespoke lingerie is a extravagance few women can afford and this may be the reason why DIY lingerie classes are proving so popular. Sewing classes are a fun and rewarding experience - not only do you get to learn the tricks of the trade but you also leave with an exclusive, one of a kind set. If you love lingerie and swimwear there are plenty of classes worldwide to suit your budget and aspirations - from the 1 day knicker making classes to the 10 week workshops.

Lingerie (especially bras) are incredibly complex garments. There is a high level of skill and craftsmanship that goes into creating luxury lingerie so even if you don't master working with delicate fabrics or fiddly elastics in a short time - practice and persistence pays off. Taking a class will reinforce your love for your favourite brands and enrich your respect for the professionals who made them. Sewing your own lingerie, or anything else for that matter, is HARD and it really puts cheap intimates into perspective.

So whether you want a to start a new hobby, a business or just want to try something new we may have found the course that's perfect for you:

 

---UK---

LONDON | PRETTY KNICKERS: INTRO TO LINGERIE SEWING - £50 Sew It With Love 

LONDON | BEGINNERS LINGERIE DAY - £90 Lingerie Master Classes

LONDON | STRUCTURED BRA MAKING -£575 London College of Fashion 

LEICESTER | BRA MAKING WEEKEND - £175 English Couture Company

LEICESTER | THE CORSET: 2 DAY COURSE - £240 School Of Sewing

 

---USA---

NEW YORK | LINGERIE WORKSHOP - $90 The New York Sewing Centre

PHILADELPHIA & LONDON | BRA MAKING WORKSHOP - $315  Maddie of Madalynne.com

 

---AUSTRALIA---

NEW SOUTH WALES AUSTRALIA | SWIMWEAR SEWING WORKSHOP - $135 Boobytraps

 

---ANYWHERE---

ONLINE | SEWING BRAS: DESIGNER TECHNIQUES - £21.47 Craftsy

ONLINE | SEWING SWIMWEAR: THE SUPPORTIVE ONE-PIECE - £34.36 Craftsy

ONLINE | SEW YOUR OWN 8-PEICE LINGERIE COLLECTION - $80 Burdastyle Academy 

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Prints of Underpinnings

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Delicate lace, intricate patterns and incredible detail.

Luxury lingerie is beautiful and it's no surprise that many illustrators are choosing to put underpinnings to paper.

 

Here we have highlighted our favourite lingerie prints you can buy for your home:

 

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Instant Download Illustration Print by Paper Nose Studio - £3.86

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Lingerie Panty Print by AKR Design Studio - £14.45

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Lo-lee-ta Art Print by Dirty Lola - From £10.03

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"On Fire" Giclee Art Print by Dena Cooper - From £13.01

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Instant Download Lace Bodysuit Print by ILKA Design - £6.94

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Watercolor Fashion Illustration "Lingerie Love" by Dena Cooper - From £12.89

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Printable calendar for April by Irina Illustration - £1.72

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 "La French Touch" Lingerie Poster by Le Studio Francais - From £10.70

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Lace Briefs Illustration by Vanessa Vanderhaven - £16.65

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Little Black Bras A3 Print by The Lust List - $100

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Myla London Lingerie Watercolour Original by Karina Giada - £107.43

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Undergarments Giclée Art Print by Piink Paint Brush - From £15.49

lingerielafemme-nadiaking

NOTEWORTHY KNICKERS

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Model: Laura Josi @ M&P Models Noteworthy-knickers-boxers-for-women-sir-plus-london-3Noteworthy-knickers-boxers-for-women-sir-plus-london-2SIR-PLUS-2Roomy, super comfortable and cute - these boxers are especially made for women.

Sir Plus is a UK brand that makes ethical exceptional quality clothing and intimates with cabbage. By cabbage I don’t mean the leafy kind - cabbage is an industry term used to describe surplus fabric that’s left over after an order has been made up.

In the UK it is estimated that more than 1 million tonnes of fabric is thrown away every year and recovery and recycling provides important environmental benefits:

  • It reduces the need for landfill space. Synthetic man-made fibres do not decompose and while woollen fibres do decompose - they produce methane which contributes to global warming.
  • Additionally recycling surplus fabric results in less pollution and energy saving, as fibres do not have to be manufactured and transported from abroad.

By forming contacts with many of the major factories and fabric dealers across England, Sir Plus have acquired access to the finest quality fabrics; in an extensive variety of prints and styles.

To find out more about Sir Plus visit their website or drop by their rollin' Portobello Road stall every Saturday 9am-6pm.

FAVE-STYLES

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BLUE 'CAPEL' LIBERTY BOXER SHORT | BLUSH 'KATIE AND MILLIE' BOXER SHORT| LILAC FLORAL WAISTBAND BOXER SHORT

Follow-insta

See Sir Plus through the eyes of it's creative director Henry Hales. Their account is filled with behind the scenes images and stunning styled product shots.

Just click the image below to go the Sir Plus Instagram page…

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Working From Home

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LINGERIE LA FEMME EXCLUSIVE EDITORIAL

PHOTOGRAPHY AND STYLING: LINGERIE LA FEMME

HAIR/ MAKE-UP ARTIST: LAURA HUNT 

MODEL: TESSA MAYE @STORM


Working from home is a blessing - there’s no tiring commute, plenty of home comforts and you can wear what you like. But if you’re not careful you can find yourself stressed, un-showered and still in your pyjamas at 2 o’clock in the afternoon!

 Regardless of how strong your work ethic it’s important to take the time and maintain your morning routine. What you do (or don’t do) and what you wear has a massive influence your mood and productivity.

 Your working-from-home wardrobe should be both comfortable AND make you feel amazing. So for this week’s editorial we chose a selection of luxurious loungewear that will leave you feeling stylish not sloppy.*

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Nightshirt by SMITH & DOWNES

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bra by MIMI HOLLIDAY | Pyjama set by EBERJEY

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Pyjama set by LONGSTAFF LONGSTAFF

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Camisole by HESPER FOX

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Loungewear by NUI AMI

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Playsuit by ERES

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Loungewear by THREE GRACES LONDON

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*Just make sure you keep them for purely for work!lingerielafemme-nadiaking