After a long summer sabbatical, Lingerie La Femme is back! And there's so much to catch up on in the world of lingerie and intimates...


--- NEWS ---

Today marks the 4 year anniversary of Lingerie La Femme! In 2014 I launched Lingerie La Femme as an online magazine dedicated to creating exclusive and unique content and promoting diversity, body positivity and luxurious intimates. My first and foremost goal was to utilise my skills as an ex-photographer to produce beautiful and diverse lingerie editorials - casting a diverse mix of models, using little or no photo-shop and shooting women in less passive, objectifying situations. After working predominately for Men's magazines for quite a few years I wanted to create beautiful, inclusive and positive lingerie imagery that celebrated the actual lingerie and the woman wearing it and not just her body.

My secondary motive was to explore the lingerie industry - to give myself a reason (and permission) to really dive into the world of lingerie and swimwear. Besides shooting a couple of lingerie brand campaigns and one trade editorial I knew very little about the lingerie industry and I had always wanted to know more. Being a workaholic, I couldn't just spend hours researching lingerie brands, reading articles and watching documentaries for fun... but - if it was for Lingerie La Femme - I could allow myself the luxury!

Lingerie La Femme has led to lots fun, opportunities and two eye-opening industry jobs. Finally this summer I decided to follow my passion and I left my job to study Fashion Contour. Now that I'm enrolled on a full-time degree, the content of lingerie la femme is going to change a little. There will be further focus on the creative and technical aspects of lingerie, more posts on lingerie making, uni projects, personal posts and non-exclusive editorials. To put it simply it will become more of a conventional blog and less of a magazine.... However it will still be a blog 100% devoted to promoting diversity, body positivity and luxurious intimates.


--- ARTICLES ---







--- BRANDS ---


Modibodi | We've all heard of period proof underwear but Modibodi is the first brand I've heard to do period-proof swimwear.


Kendal + Kylie Lingerie for Topshop | Yes, Kendal + Kylie have launched a lingerie collection. Yes, they were uncharacteristically silent when it came to the launch... But what I find much more interesting is that fact that the capsule collection was co-designed by Jennifer Zuccarini - Fleur du Mal founder and creative director! Infusing her familiar aesthetic with fabrics such as mesh, lace and velvet, you can get a flavour of the Fleur Du Mal brand for a fraction of the price.


Les Girls Les Boys | Like many lingerie fanatics, I very eagerly awaited the launch of Les Girls Les Boys by Serena Rees, the co-founder of Agent Provocateur. I heard the term 'gender-fluid' and imagined all sorts of boundary pushing, innovative and tasteful creations. I am not entirely sure of what exactly I expected but it was definitely something a little less....boring. I find myself underwhelmed by the collection but still hopeful that something interesting and maybe revelational will come out of it...

Les Girls Les Boys Androgyny Lingerie - The Lingerie Addict

Les Girls Les Boys - GQ Magazine


--- EVENTS ---

Save the Date:

Luxury Lingerie Sample Sale | 21st November 2017, 10:30 to 19:30 | Free Entry

Chelsea Old Town Hall, King's Road, London, SW3 5EE

It's the return of this truly remarkable multibrand designer sample sale, where pretty much all of the hottest London lingerie and swimwear brands get together for a one-day spectacular, this time at Chelsea Old Town Hall! Expect prices starting from £5, with participating brands including Asceno, Bordelle, Coco De Mer, Edge O' Beyond, Ell & Cee, Harlow & Fox, Kiss Me Deadly, Kriss Soonik, Lascivious Lingerie, Longstaff Longstaff, Loveday London, Nubian Skin, Nui Ami, Paolita, Playful Promises, Something Wicked and Yolke!

Most brands should have card machines, but just in case, take cash!



Click here to view our very first Halloween editorial!




Last weekend we had the chance to visit the bi-annual Lingerie and swimwear trade show in Paris. In summer the show's focal point is swimwear and activewear, with thousands of exhibitors from all over the world showing their covetable collections. It's a great opportunity to meet the designers behind the global brands we so often swoon over online and discover any newly launched labels.

Scroll down to see our best-loved brands...





Arabella London captures the new swimwear space with stand out, form-fitting multi-functional pieces. Working beautifully on the beach and moving seamlessly into the evening, these are luxury wardrobe staples that challenge perceptions of swimwear and champion the perfect fit.

The initial capsule collection, AM by Arabella, uncovers swimwear designed to be worn far beyond the beach and with a focus on perfecting the bottom line. Arabella has reinvented swimwear – innovative design, close attention to detail and specific fabric choices have created pieces that bridge the gap between swimwear and ready-to-wear. The more relaxed styles have been designed to be worn as “swimtimates” layered under clothes, whilst the more sophisticated pieces can be worn right into the evening. Both beach chic and evening glamour are seamlessly blended and the collection is just at home on the world’s fashion stages as it is by the beach.

Arabella London has a fastidious care for construction – sculpted briefs define the waist, whilst the signature convex curve sits on the most flattering point on the body – complimenting your natural curves. Contoured bras have been uniquely crafted to provide both support and style whilst retaining elegance and structure. Secure gold clasps are integrated into the suits and adjustable straps guarantee a perfect fit and can be removed to immediately to offer a new silhouette and multiple styling options.

Commenting on the new collection, Arabella, 25, said; “This brand has been two years in the making, always with the premise that swimwear should be both chic and a great fit. Every piece is crafted to have a transitional and trans-seasonal appeal. The freedom and spontaneity that should encompass a holiday is brought to life in this collection – the pieces function equally well whether worn pool-side or styled under evening separates.”

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PALM focuses on creating unique, luxurious swimwear with a timeless appeal. Dedicated to modernising the classic swimsuit by creating beautiful, simple-lined pieces that encapsulate subtlety and understated elegance. Each piece is made from luxurious Italian LYCRA®XTRA LIFE which provides exceptional shape-retention, chlorine-resistance and UV protection. A commitment to sustainable design is reflected in the use of high quality ECONYL fibres and high-quality recycled materials where possible.

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Rose Marin is a Swim & Sunwear fashion brand based in Portugal. Established in 2015, Rose Marin features a multifaceted collection which harmonise elegance and innovation, with special attention and emphasis on details, soft cuts, and an exquisite selection of materials, adapted to sophisticated customers, who wish to join their fashion look with a surprising touch. The collections bear the signature of their founder and creative director Tereza Da Mota, whose inspiration is drawn from contemporary art, sports, travels and youth culture.

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‘Collar’ believes in the beauty of unconventionality and strives to dress the personality not a body type, encouraging women to love their skin, their being and the tiny imperfections fully and honestly.

In a time when the female body is hyper–sexualised, the label wishes to bring back the covert, concealed intimacy.

Merging high functionality with exceptional quality, ‘Collar’ maintains a mysterious and refined expression of beauty with a twist of edginess for a confident state of mind.

Holding a conscious and respectful outlook on the world and people around, label’s pieces are crafted locally in Latvia in limited quantities not to overproduce, as well as to retain their high design value. With an ethical, slow fashion thought in mind, the swimwear and lingerie pieces are made to last and bring a progressive change for the sake of a more harmonic co-existence between the inner and outer worlds of oneself.

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Swimslow is a sustainable swimwear brand. Designed in Iceland and made in Italy out of recycled quality fabrics. With focus on minimising environmental impact and the nowness in life, the philosophy behind Swimslow springs from the local culture and history of bathing in the Icelandic swimming pools. Simslow don’t believe in swimming seasons – swimming is a part of the daily life in Iceland and the designer took inspiration from her ritual trips to the local pool and the wooden sauna and mixed it with her experience to be in the now.

The weave in the swimsuits is from used materials such as rugs and fish nets. It’s made in Slovenia with an emphasis on the lowest possible impact on the environment. The material is then made in Northern Italy and is OEKO- TEX® certified. The swimsuits are then cut and sewn in the same region, just a few kilometres from the factory that makes the material.

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This summer over 100 students will graduate from the UK's 2 prestigious Fashion Contour degree courses.

One is the renowned De Montfort University Contour Fashion BA, celebrating it's 70th year running. The other is the up-and-coming Fashion Contour BA at the world famous London College Of Fashion.

We had the opportunity to visit both the De Montfort 70th Anniversary Graduate Catwalk Show and the LCF Graduate Presentation. Inspired by the student's innovation, we wanted to celebrate the next generation of creative talent by publishing a few of our favourites.

Scroll down to view our most coveted collections...




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Lily Rouse, London, creates innovative designs featuring the art of fabrication and manipulation under the influence of the natural forms of nature. The demi-couture brand is structured from intricate detailing emphasising femininity, sophistication and creativity. The inspiration comes from the concept of underwear as outerwear, introducing pieces that can be worn as evening-wear or at events but are constructed through lingerie components to contour the female body.

Read the Interview 

View the Collection 




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Abigail's Natsumi collection is inspired by Japanese temples and shires with traditional Japanese shapes with a western, modern influence. Hand-painted print from original photograph of the Nachi temple in Japan.

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View Portfolio

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 Everything that is hot and happening in the world of lingerie...


--- ART ---

No paint, no photography. Just pen. | We're in love with Dara Vandor's ink portraits of lingerie and lace (above).

see more here


--- BOOKS ---

Storm in a D Cup | June Kenton

'Storm in a D-Cup' is the autobiography of June Kenton, the driving force behind Rigby & Peller, one of the most famous luxury lingerie retailers in the world. With an enviable client list that includes some of the world’s most iconic women, June has devoted her life to extolling the virtues of a properly-fitted and well-styled bra.

From her early days trading from an open-fronted shop in Brixton, to being royally-appointed as the corsetiere to Her Majesty Queen Elizabeth II, June’s heart-warming and absorbing story shows that with a bit of grit and determination, anything is possible!

buy here


--- ARTICLES ---

This Plus Size Lingerie Show Made More Than One Political Statement | Bustle.com

 Changing Shape Of Women | Bluebella


 If you have missed the Thinx saga (or should I say scandal?) you're in for a ride. Don't forget, there are two sides to every coin... and you can read them both here:

Thinx Promised a Feminist Utopia to Everyone But Its Employees | Racked


--- BRANDS ---

We thought we'd found every lingerie brand but it turns out there still more to discover..




--- EVENTS ---

Le Boutique Bazaar

Sunday 2nd April | McQueen Shoreditch, London

Le Boutique Bazaar features a curated selection of 40+ designers representing underground fashion & all things daring- think couture latex, custom corsetry, elaborate headdresses, tempting lingerie, luxury leather goods, and exotic jewels.... they have created a decadent and interactive atmosphere across 3 sumptuous floors, where you can browse, buy, flirt, drink and have fun with like-minded and inspiring people of all types..

find out more


--- SALES ---

Bluebella | 50% Red Sale Sizzle

La Leia | Save Up to 50% in the Spring Sale

Seafolly | Free Shipping with no minium spend- Use Code: FREESHIP367


Spring/Summer 17


 It's not even spring and we're already thinking about summer! If you're like us and you're craving a little sun, sea and sangria you'll love our favourite SS17 lookbooks. We've chosen our 4 favourite lookbooks for their stunning photography, beautiful locations and covetable collections.

Scroll down to get in the mood for the sun-kissed season...



click here to shop the lookbook



click here to shop the lookbook



click here to shop the lookbook



click here to shop the lookbook



click the images to shop....

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LA PERLA runway debut

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All runway images via Vogue.com



Salon International de la Lingerie: Top 10




This weekend we visited the famous Salon International de la Lingerie trade show in Paris. Hundreds of lingerie, swimwear, loungewear and hosiery brands from across the globe exhibited their AW17 collections. We search for the most innovative and beautiful brands and have handpicked our top 10 labels...










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clockwise from top left: COCO DE MER | PASSIONATA | HUIT | HARLOW & FOX




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The Seductive Suit the-seductive-suit-lingerie-underpinnings-nyfw-new-york-fashion-week-edit





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White Wash

white-wash-ss17-ny-fashion-week-new-york-lingerie left to right: HANKY PANKY | NUBIAN SKIN*  | LA PERLA | NAJA*

* more skin-tones are available.








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All runway images via Vogue.com





Hi, tell me about yourself:

Hi, My name is Fifi. I live in Indonesia but travel to London so often it feels like a second home. I work in Infrastructure and Property full-time but also model and create content for brands part-time. It’s a hobby and passion of mine, I love creating videos and photo-shoots and sharing my experiences and travels with the world. It all started 3 years ago, I had a good following on social media and brands such as Dior and SK-II started to approach me about being an ambassador and creating content for them. I wouldn’t go as far as to label myself as a pro-blogger as this isn’t my full-time profession and I only work with brands I love and use so it feels more organic.


How would you describe your fashion style?

It can vary wildly depending on the occasion. To the office I always wear something tailored in neutral colours, such as a pencil skirt and vest, pant suit or skirt suit. When I’m not working I go for something basic and versatile such as jeans, and a white shirt or a knitted dress. I love brands such as Maje, Sandro and The Kooples, although I mostly shop online at Shopbop or Revolve Clothing.

On rare occasions I dress up as my alter ego, Viper Rose. She is sensual, confident and at times provocative without neglecting elegance and sophistication. She is another part of my modelling/content work as I often get hired to host events and guest star in fashion shows, often for club openings or Champagne/ liquor product launches. Viper Rose always wears something sexy and sophisticated, usually by Balmain or David Koma.


Would you say your lingerie fits into you that style or do you like to express yourself differently or experiment underneath?

Yes, my lingerie is just as versatile as my outerwear. I always embrace my sensuality through using the right lingerie for my personality and body type.

Daily, I wear more basic lingerie such as Calvin Klein or Cosabella. It's important to me to wear the right underwear for my outfit so when i'm wearing a tight dress I'll opt for a seamless g-string or with jeans i'll choose a hipster knicker so it doesn't show above the waistband.

On special occasions, such a date night or big event, I like to be more daring. I enjoy dressing up in more sensual lingerie with lace, beads and even feathers sometimes - I feel it enhances my femininity and sensuality. My special lingerie is a kept separate from my everyday lingerie. I have a separate wardrobe and set of drawers. I see my lingerie as collectors items and every piece has it's own special place.


What are your favourite fashion and lingerie designers/ brands?

My favourite luxury labels are La Perla, Coco De Mer, Atsuko Kudo and Bordelle. I have the iconic Bordelle girdle dress in my collection but I haven't worn it outside yet, I just don't know where to wear it!

I also love Agent Provocateur, Gooseberry Intimates and For Love and Lemons. I love their fabrics and the sensuality of their designs.


What’s your favourite set of lingerie and why?

I don't have favourite set because I collect lingerie and each set is special in it's own way. However, my biggest splurge has to be my embellished corset (see here) - it cost more than my wedding gown! It was custom made in San Francisco by Dark Garden who make costumes for Dita Von Teese, and the corset was ornamented in Swarovski crystals by Catherine D'Lish.

Do you have any favourite Indonesian lingerie or swimwear labels?

Unfortunately there are not many Indonesian labels but a lot of overseas brands do make their lingerie and swimwear here. Two brands made here that I like are Indah clothing and Saucha.


Do you have any favourite swimwear brands?

My favourite Swimwear label is Minimale Animale, because the cut of their suits is super sexy! I also love Indah, Agent Provocateur as the fit is great.

How would you describe your body image?

Right now I have a healthy body image, I maintain my body by eating healthy and exercising. But when I was younger it was very popular to be skinny - it wasn't desirable to have curves at all. I didn't like my figure and started crash dieting, which eventually led to bulimia. I had long journey to fight it but I love and accept my body now. When you travel you see different women of all shapes, sizes and skin colours, it makes you realise we're not all meant to look the same and you have to embrace your own kind of beauty. I've made two youtube videos on the subject on my youtube channel. 

I love my body and Weight Loss Transformation, Story & Journey

What's your worst lingerie purchase?

My worst purchase was when I was younger and hated my body. Back then I was insecure having boobs because in the late 90's the trend was no boobs like Kate Moss and Shalom Harlow. I used to wear a minimiser bra or full coverage bra to hide them.

That was until the Victoria Secret and Lindsay Lohan era, when curves were back, and I finally embraced my shape and got rid of those ugly bras!


Are there any words of wisdom you like to live your life by?

Embrace who you are and make the most of it.


Click the images below to follow Fifi...


If you would like to take part in one of our La Vie En Lingerie interviews and photoshoots in London please get in touch. Casting is open to anyone who identifies as a woman – regardless of age, shape, size or chroma-zone combination. Help us promote diversity and body positivity and have a little fun in the process!


Fashion Photography | Swimwear


As you've probably guessed... these are not our holiday snaps. I wouldn't want to bore you to death with pictures of 'hot dog legs' and swimming pool selfies!

After spending a couple of week's off-duty, I was inspired to explore my second love - Photography, and revisit the archives of some of my favourite photographers.

Scroll down to see our favourite swimwear shots from fashion's most famous image makers...





STEVEN MEISELSummer-snaps-by-favourite-fashion-photographers-Steven-Meisel-swimsuit-bikini-swimming-caps-pool-editorial-01-----
















IRVIN PENNSummer-snaps-by-favourite-fashion-photographers-IRVIN-PENN-swimsuit-bikini-beach-surf-black-and-white-editorial-photoshoot-01





Bon Voyage!



How you make your own bikini bottom...

You will need:

Half a metre of swimwear fabric (Lycra/spandex)

Half a metre of lining fabric (Nylon tricot or Powernet mesh work well)

1-2 Meters of fold over elastic (we used 18mm wide FOE)

Rotary cutter (essential when working with stretchy and delicate fabrics!) and a cutting mat


Thread and Scissors

Spray Starch (optional)

Sewing machine (with a 3 point zigzag stitch)



Feel free to download the pattern HERE.

Our Pattern is available in a sizes 8 -16. We drafted the pattern using the Bikini Pantie Block on page 96 of Ann Haggar's Pattern Cutting for Lingerie, Beachwear and Leisurewear. If you have the book you can make the same bikini pattern to your own measurements.

STEP 1: Print out all 4 A4 pages of the PDF pattern. Assemble the pattern pieces together as shown below and tape together.

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STEP 2: Cut out the FRONT and BACK pattern pieces in your size and tape the back pattern piece to the front to make ONE PATTERN PIECE.


STEP 3: Cut out ONE outer piece and ONE lining piece. Depending on your choice of material, you may find it curls in at the edges. To make sewing a lot easier, use a little spray starch and press to add stiffness to the fabric.


STEP 4: Pin outer and lining pieces together (right sides together).

Lingerie-la-femme-diy-bikini-bottoms-swimwear-sewing-project-bathing-suit-how-to-make-materials-06STEP 5: Overlock the side seams. Make sure to leave the top edges open as they will be closed with the waistband elastic later.


STEP 6: Turn your bikini bottom inside out so that the seams are secured inside the lining and press.Lingerie-la-femme-diy-bikini-bottoms-swimwear-sewing-project-bathing-suit-how-to-make-materials-08

STEP 7: Cut your waistband elastic: For a size 8 cut 2 widths of 78.5cm.

Size 10 cut 2 widths of 81cm | Size 12 cut 2 widths of 83.5cm.

Size 14 cut 2 widths of 86cm | Size 16 2 widths of 88.5cm.

STEP 8: Find the centre of your elastic by folding it in half and pinning. Pin the middle of the first piece of elastic to your Centre Front and the second piece of elastic to the centre back. Fold the elastic over the raw edges, making sure that the lining is incased, and pin in place. ***NOTE: when pinning, make sure to pull gently on the elastic (not the fabric) to add tension.**

Lingerie-la-femme-diy-bikini-bottoms-swimwear-sewing-project-bathing-suit-how-to-make-materials-05STEP 9: Sew your FOE in place using a 3 step zigzag stitch. Once you reach the edge of your bikini bottom continue to zigzag stitch the elastic to complete your side ties.Lingerie-la-femme-diy-bikini-bottoms-swimwear-sewing-project-bathing-suit-how-to-make-materials-09...And Voila, you're finished!


Modern Miracle






If you've ever felt the slightest bit insecure about your 'bikini body' - chances are you've heard of the Miraclesuit. It's the shaping swimsuit with the cringe-worthy tagline "Look 10lbs Lighter in 10 Seconds".

But once you get past the questionable marketing you'll find a vast array of swimsuits that are pretty amazing and engineered like no other swimwear in the world. These beauties are the swimsuit equivalent of the Hervé Léger Bandage Bodycon dress. They look good on EVERYONE - they flatter, shape and streamline your silhouette regardless of size.

Each swimsuit is crafted with their exclusive Miratex fabric and you can tell by the weight and feel of the fabric that it's good quality. Even their simplest designs are complex with multiple seams, intricate details and a variety of techniques and finishes used. And they are especially good you're above a C cup and looking for a one-piece that doesn't have your boobs spilling out left, right and centre.

Their SS16 collection incorporates some of this season's biggest fashion trends - asymmetry, lace-up detail, tie dye and strapless.



Click the images below to


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Heavenly Handwork


Summer style has never been so creative. This season, many designers have combined modern design and age-old crafting techniques -appliqué, embroidery, crochet and macramé - to create swimwear that looks beautifully handmade.

Here we look at the most popular techniques and their inspired creations...


Summer-Lara-547webswimsuit MINIMALE ANIMALE


Appliqué is THE technique behind the iconic Minimale Animale palm tree emblazoned swimsuit. It was quite possibly most daring and hottest swimsuit of 2013 and has been featured everywhere from the front covers of Vogue and Elle to the bodies of almost every celebrity including Iggy Azalea, Miley Cyrus and Kate Moss. Appliqué is simply a decorative design made by cutting pieces of material and applying them to the surface of another for decoration.  It can be hand stitched or machine stitched and has been around since sewing was invented.

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Click the slideshow images to shop.

Summer-craft-swimwear-macrame-crochet-embroidery-applique-editorial-style-beach-02bikini SHE MADE ME


Crochet has long been synonymous with 70s style and makes the ultimate boho bikini. Crochet is the process of creating fabric by interlocking loops of yarn, thread, or strands of other materials using a crochet hook. The salient difference between crochet and knitting is that each stitch in crochet is completed before proceeding with the next one, while knitting keeps a large number of stitches open at a time. It is an extremely versatile and popular technique, depending on the type yarn used it can create a variety of different fabrics - from lightweight and delicate, drapable fabric to thicker/ sturdy fabric or lace using string or cord.

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Click the slideshow images to shop.




Embroidery is possibly the most widely used handicraft and is regularly found in fashion, interiors and artwork. The art of embroidery has been spotted worldwide and several very early examples have been discovered. Works in China have been dated to the Warring States period (5th–3rd century BC). Embroidery is defined as "decorating fabric or other materials with a needle and thread or yarn." Embroidery may also incorporate other materials such as metal strips, pearls, beads, quills, and sequins.

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Click the slideshow images to shop. Summer-craft-swimwear-macrame-crochet-embroidery-applique-editorial-style-beach-01

bodysuit LA PERLA (nude thong worn underneath)


Macramé is created through the process of knotting rather than weaving or knitting. The technique is often used to create leather or fabric belts as well as unique and incredibly complex dresses. Macramé has appeared in the collections of countless fashion designers including Balmain, Christian Dior, Diane von Furstenberg, Gucci, Roberto Cavalli and Mathew Williamson. Beads and metallic hardware can be easily incorporated to create a more luxurious look.

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Click the slideshow images to shop.lingerielafemme-nadiaking

#Intimates of Instagram



On a cold British summer's day, there is nothing we love/hate to do more than scroll through some of our favourite indie swimwear Instagram accounts.


Here we've narrowed down our top 8 accounts filled with sun-kissed skin, white sandy beaches and exotic locations for your perusing pleasure...



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Luxurious Australian Swimwear label. Dedicated to modernising the classic swimsuit, PALM aims to create beautiful, simple-lined pieces that encapsulate subtlety and understated elegance.

Posts | 998

Followers | 58k

What to expect: An elegantly curated account with monochrome images, catwalk shows and so many dream locations...

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Short for Nikki Lee Penny, N.L.P is recognised for her neo-noir aesthetic and her masculine vs. feminine agenda. The Australian designer is renowned for her experimentation in neoprene, lycra, mesh and bonded textiles.

Posts | 1135

Followers | 67.9K

What to expectLook book shots, surfers, behind the scenes images and lots and lots of women doing more than simply sunbathing...

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Australian made and owned swimwear for the modern mermaid. If you've ever experienced and Ariel envy, this is the label for you.

Posts | 408

Followers | 11.3k

What to expect: Mermaids, sea creatures, beautiful scenery and plenty of sensuality....

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Screen Shot 2016-06-23 at 15.36.53 @flagpole

Founded by high-school friends Megan Balch and Jaime Barker, Flagpole Swim is a New-York label specialising in practical swimsuits that are both stylish and can handle the surf.

Posts | 636

Followers | 6855

What to expect: A more personal approach with plenty of behind the scenes shots and sketches. Pictures of the designers and sun-drenched images of their sports inspired swimwear... Screen Shot 2016-06-23 at 15.37.45


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Matteau swim was created to be the subtle swimsuit - the one you reach for to feel confident and at ease by the water. Simple, comfortable and uncomplicated , the brand stands for classic style and simplicity above all else. They reduced the bathing suit to it's bare essentials to create a calm, assured aesthetic. 

Posts | 363

Followers | 18.6k

What to expect: A creative mix of casual and carefree portraits, look book shots, artwork, illustration and calming scenery....

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Screen Shot 2016-06-23 at 17.36.01@bambaswim

Bamba (pronounced BUM - BA) is an Australian swimwear label inspired by the 80s, a decade that birthed a generation of empowered women who showcased the true meaning of comfort in their own skin. With an understanding of the female body in all forms, Bamba is designed to incorporate the high- rise, cheeky cuts and bold colours to accentuate your assets. The 80s minimal aesthetics have been tailored for the modern Bamba babe. Less is more.

Posts | 649

Followers | 57.1k

What to expect: A showcase of supermodels, sex appeal and skin .... and swimwear. 

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 Screen Shot 2016-06-23 at 17.53.08 @fellaswim

Fella is an international brand with the fabrics sourced in Italy, the designs drawn in Australia and the final garments made in Bali. Founded by globetrotters Christine Tang and Rosie Iffla, Fella is made for the adventurous, sophisticated woman, who is always chasing her next horizon with unique, beautifully crafted swimwear.

Posts | 1125

Followers | 112k

What to expect: Styled product shots, collaborations, exotic locations, inspiring and bohemian chic interiors from their bali villa @fellavillasScreen Shot 2016-06-23 at 17.54.34


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Anna-Maria Sommer is an ex-model and the brains behind Sommer Swim. She has taken her vast exposure to the fashion industry and created a collection of luxury swimwear with a sexy and minimalist aesthetic. With barely-there bikini bottoms, the label is certainly not for the shy, the Sommer swim girl is a described as a sophisticated rebel, who spends her time between beach clubs in Ibiza, the French Riviera and Italy’s Amalfi Coast.

Posts | 1312

Followers | 82.5k

What to expect: Sandy beaches, seductive poses and the champagne lifestyle....Screen Shot 2016-06-23 at 18.18.50

Have we missed any of your favourite swimwear brands? We'd love to hear your recommendations in the comments below...


Summer Lovin' in Lace



Summer just got a lot more seductive with this season's hottest trend - lace swimwear!

If you want a garment that will take you seamlessly from beach to bar, look no further than this lace insert swimsuit by I.D Sarrieri.

Scroll down to see more of our favourite luxury lace pieces from the SS16 collections...


Click the images to


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White Heat










Swimsuit LUXE LANE



Bikini ERES



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Swimsuit ERESWhite-Minimal-swimwear-bikinis-monochrome-summer-swim-editorial-photo-shoot-lingerie-la-femme-06


How to shop a lingerie sample sale



Next week on Wednesday 4th May we see the return of the 20th Century Theatre Luxury Lingerie & Swimwear sample sale in London. All of our favourite luxury brands and boutiques will be there such as Coco De Mer, Bordelle, Loveday London, Asceno, Edge o' Beyond and many more...

Sample sales are a great way of shopping luxury lingerie and swimwear. With up to 85% off retail prices and one-off designs to discover you’re sure to find plenty of covetable pieces to add to your collection.




Know about the sample sales

The first step is to actually know about the sample sales. Follow as many of your favourite brands and boutiques on social media and sign up to their newsletters. Brands don’t shout - they whisper about their sample sales so it’s easy to miss if you’re not well connected.



Do a little research beforehand. Look up the brands that will be attending and make a note the designs you like. That strappy playsuit may look amazing on the website but it can easily be overlooked in a huge pile of underpinnings. Items are rarely merchandised during the sales so you really have to know what you’re looking for.




Get there early

In order to get first pick at the good stuff, its imperative to arrive before the sale starts. Get a cup coffee and a croissant for the queue – there is nothing worse than being hangry while shopping. You may think it’ll only take 10 minutes but you may loose 3 hours – there is no telling once you enter the Aladdin’s cave of luxury lingerie!


Try things on

While you might get away with eyeballing and holding-things-up-against-your-body at a fashion sample sale, here we are talking intimates and you need to try them on. Fit is important and there is absolutely no point in coming home with expensive/beautifully-crafted lingerie (or swimwear) that doesn’t fit you in the slightest. Dressing rooms may be informal (and possibly communal -with a capital C) but it’s worth leaving your vanity at home and trying things on.




Wear a nude thong

Speaking of vanity… If you really mean business at a lingerie sample sale – wear a seamless nude thong. Remember, you’re not here to seduce and a nude thong will allow you to assess the cut and fit of the undergarments without it getting in the way.


Take Cash

Worst scenario: You’re in line waiting to pay for that seriously jaw-dropping Bordelle bondage dress, only to throw down your card and hear “sorry, cash only.” Always take cash – you’ll avoid missing out and it will keep you from overspending.




Be prepared to walk away empty handed

Just because it’s a fraction of it's usual price and you’ve got cash burning a hole in your purse it doesn’t mean you have to buy it. If you don’t see something you’re dying over (and will realistically wear)– walk away. It may have been on sale, but that doesn't mean you're immune to buyer's remorse.




Click the image below to find out more about the sample sale:


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Fleur of England is a luxuriously feminine label known for exquisite designs and elegant lace. An intimates brand that is quintessentially English and sold in elite boutiques worldwide.

Read on for our exclusive interview with Fleur Turner, the woman behind the label...


When did you start the brand?

The concept for the brand started whilst I was at university. I studied Fashion Marketing at the University of Newcastle; it was such a great course in that it was really creative yet still had a business element. It was totally me in a nutshell and I threw myself into it and loved every minute of it! In the final year I got to create my own brand and collection and that's really what started things off for me.

I have always been interested in femininity and lingerie. The brand was simply a natural progression - all my designs, my handwriting and everything I drew and painted were all quite feminine. I was obsessed with fabric - silk, lace and georgette so I wanted to create a label that encapsulated all the things I love.

I officially launched Fleur T, which was the beginning of Fleur of England in 2000. My first lingerie trade show was in Harrogate and the Liberty buyer came along and loved it! They commissioned a limited edition collection to launch their new lingerie department. It was amazing opportunity for me and absolutely brilliant for the brand, everything just spring boarded after that.


What was your history before the brand? 

Straight after university, while I always knew I wanted to launch my own label, I knew I needed to work in the industry for a couple of years. It's incredibly difficult to launch a business straight out of university and I needed to learn more - I wanted to see how other people did it. With my brand in the back on my mind, I really wanted to focus of understanding the technical aspects of lingerie and knowing how the garments were made - I wanted to get right down to that detail.

My first job was with a company that were a supplier to Marks & Spencer. I was in London 3 days per week and in Somerset 2 days a week. I found it fantastic, as I love being in the countryside. That company was where I learnt all of my technical skills and I became more of a technical lingerie designer rather than somebody just experienced in the marketing and business side of design.

After that, I went to work in Hong Kong for a year, which was fascinating - you can't get more of a mass production environment than that! I was working in a factory on the design team. I was focusing on the UK high street and designing pieces for English retailers. China is vast in terms of the production and these factories run on a huge scale. I knew it wasn't what I wanted for my own label but it was great to simply experience it.


 What was your inspiration when conceptualising Fleur T? 

With Fleur T, I knew I wanted to create something that was completely European. I manufactured in the UK to begin with and I wanted to use very luxurious European fabrics. I wanted to make it high end but not as expensive as Agent Provocateur and La Perla - that’s where I saw the gap in the market for Fleur T.

There is a word that we use - it was, and still is, our DNA. The word is 'Exquisite'. Everything we do has to be exquisite, from the lingerie down to packing a parcel - even if it's just to send to the factory. It runs through everything thing we do and is an essential part our design process. If we're looking at something and trying to narrow down options we ask 'is it exquisite, yes or no?' If yes, that’s good! If no, we do it again.


Tell me about the changes in 2007?

The brand was doing so well and, as it was just me and one other at the beginning, we had to do absolutely everything. In 2007, I had my first child, George, and it was at that point that I decided to grow the business and expand the team. I realised I could no longer do everything when I was responsible for another human being! Growing the team was great for the business as the new people brought in new ideas and perspectives.

It also gave me the opportunity to reflect a little bit, I was only away for a month after giving birth but it made me realise that I wanted to rebrand. Although we had a really luxurious product - Fleur T wasn't doing it justice. The name felt a bit too bit young and people often mistook it for 'Flirty'. After doing plenty of market research and focus groups we decided to rebrand as Fleur of England. The name is a much more sophisticated, elegant, luxury and, importantly, shows that we are British.

It was fantastic for the company, we got lots more international business and launched a second e-commerce website - we really haven't looked back! The business is growing year on year. There are 7 of us working full-time but there can be up to 12 or 13 staff during busy periods.


Tell me about your collections and what inspires them?

We have 2 seasons (Spring/Summer & Autumn/Winter) with 4 collection in each season. We've also just launched our resort line as well with 2 additional collections.

I am inspired constantly and a lot of my ideas come organically from my living my life. Sometimes my collections grow from my obsessions. For instance - rose gold, I'm in love with the colour at the moment and I just had to incorporate it into a collection! Also, while I was renovating my house, I became obsessed with ceiling roses. They're so beautiful and intricate I ended up designing a collection with ceiling roses in mind.

The Cotswolds inspired our SS16 collections. As a family we're always outside and we particularly love walking in the countryside. I enjoy growing vegetables in my garden and I love being outside at every possible opportunity. SS16 is an easy breezy, luxurious season.


Describe your design process?

I start my design process with the colour; I put the colours into work before I do any sketches! Then come the fabrics and the embroidery design. It's only once I have all the fabric in front of me I start designing the collection. It's a mixture of sketching and draping on the mannequin. Sketchbooks are how I communicate my designs and ideas but in lingerie the scale of a piece is so critical you really need work with a mannequin rather than just on paper.


Tell me about your new swimwear line?

We have just launched our new swimwear range Resort by Fleur. Customers have been asking for a swim collection for a while and the timing finally felt right. Inspired by sea and nature, I designed the collection and a beautiful bespoke print using the ancient Japanese technique of Marbling. It was so relaxing, I did it over two days and my boys had a go with me. Their designs were a little crazy but it was nice to develop my patterns with my kids. Once I felt I had something, Jenny (my assistant designer) put it into Photoshop and worked with it.

The most important thing when developing the swimwear collection was the fit - everything that is important with the lingerie had to translate into the swimwear as well. I chose a specific European fabric; it's beautiful and made in Italy. It's woven as opposed to knitted, which gives it all these amazing properties - its machine washable, anti-wrinkle, UV resistant, dries really quickly and is ok with suntan lotion. Everything has been analysed and scrutinised over. We've also done towels and everything comes packaged in this beautiful bag that is clear and you can even take through the airport with you.


What fabrics do you use and why?

This is my obsession! I love lace - French leavers lace, Chantilly lace and embroidery. I sketch and design all my own embroideries. I love delicate fabrics and invisible tulle. There is something really nice about the reveal and conceal - the fabrics are almost sculpting the body.

I love the shine, sparkle and lustre of silk - it's like a prism of light, when the light shines on it, it just comes alive! I also like silk georgette but it's got to have stretch in it for the fit to be right, that's why we always make sure it has 5% Lycra.

One of my favourites is a pink French Chantilly lace; it almost looks like a tattoo and is so delicate. It's knitted on vintage looms over 100years old. I've been over to the factory in France and seen them - they're huge wooden machines and the pattern in knitted by computer. It's expensive as it is so delicate and takes a long time to make. All the little treads are clipped by hand and it has to be knitted slowly as, if one of the needles breaks, there would be a hole in the lace. The whole time there is somebody walking up and down checking the needles while the lace is being knitted, it's fascinating!

I've also been to Switzerland to see embroideries being made. It gives you an understanding and respect for the fabric and materials you use. If you're a designer, once you know how your materials are being made, it develops your love for them even more. I hope that translates into my designs and the end wearing will love the product as much as I do.


What sizes do you produce?

For bras we start with a 30A and go up to a 36DD. Sizing completely depends of the type of kind your choosing, we have 3 types of bra - the plunge, the balcony and the triangle so we have something that will fit a variety of shapes and sizes. For everything else we carry small (8-10UK), medium (10-12) and large (12-14). Fit is incredibly important to us and we have worked hard to make sure our products fit well on a variety of women. We've also put together a guide on the website for our customers and a Youtube video on how to fit a bra.


Do you have a typical type of customer?

 We have 4 customer personas that actually buy Fleur of England and a lot of men buy for their wives or girlfriends. The one thing they all have in common is that they're all perfectionists. If you're paying for luxury lingerie - it's got to be prefect, it's got to fit perfectly, it's got to be comfortable and it's got to be beautiful and look effortless. That's why they buy our lingerie.


Do you have an ideal celebrity customer? 

We have plenty of ideal celebrity customers and some of them already own our pieces. Celebrities such as Millie Mackintosh, Anne Hathaway and Kourtney Kardashian all wear Fleur of England. They're ideal as they're all sexy, confident women.

I would absolutely love to see Lady Gaga in one of our pieces; I'd enjoy designing something really off the wall for her. As a designer it would be the perfect commission in terms of creativity!


Do you have a muse?

I wouldn't be able to name one person specifically but the women around me - my friends and my team, continually inspire me. Some of the team are young girls and it's always interesting to bounce ideas off each other and discover new perspectives.


What is your biggest career moment?

I had to opportunity to introduce my mum to Princess Anne - It was pretty amazing!.. Definitely one of those 'pinch me' moments in life! I'm proud of the awards I have won and, of course, my team - it's taken me 15years but I have the most amazing team to work with me. They're all awesome and I feel that’s a huge achievement. I'm lucky to have found people who really enjoy what we do and are really passionate about it.


What do you think is the hardest hurdle when setting up a brand?

Manufacturing! I used to have to be in the factory all the time; I was virtually based in the factory making sure that everything was exactly the way I wanted. You can't send something out if it's not right and it was an incredibly frustrating but very essential part of the process.


Do you have any favourite brands you love to buy yourself?

I've just found this amazing home wares brand in the US called Jonathan Adler; I'm very inspired by his interiors. In terms of fashion I love feminine labels such as Alberta Ferretti, Chloe and Stella McCartney's outerwear.


To find out more about Fleur of England's exquisite collections visit their website.



DIY Intimates


There is nothing more luxurious than bespoke lingerie, a beautiful handmade set to fit your own measurements. Unfortunately bespoke lingerie is a extravagance few women can afford and this may be the reason why DIY lingerie classes are proving so popular. Sewing classes are a fun and rewarding experience - not only do you get to learn the tricks of the trade but you also leave with an exclusive, one of a kind set. If you love lingerie and swimwear there are plenty of classes worldwide to suit your budget and aspirations - from the 1 day knicker making classes to the 10 week workshops.

Lingerie (especially bras) are incredibly complex garments. There is a high level of skill and craftsmanship that goes into creating luxury lingerie so even if you don't master working with delicate fabrics or fiddly elastics in a short time - practice and persistence pays off. Taking a class will reinforce your love for your favourite brands and enrich your respect for the professionals who made them. Sewing your own lingerie, or anything else for that matter, is HARD and it really puts cheap intimates into perspective.

So whether you want a to start a new hobby, a business or just want to try something new we may have found the course that's perfect for you:




LONDON | BEGINNERS LINGERIE DAY - £90 Lingerie Master Classes

LONDON | STRUCTURED BRA MAKING -£575 London College of Fashion 

LEICESTER | BRA MAKING WEEKEND - £175 English Couture Company

LEICESTER | THE CORSET: 2 DAY COURSE - £240 School Of Sewing



NEW YORK | LINGERIE WORKSHOP - $90 The New York Sewing Centre

PHILADELPHIA & LONDON | BRA MAKING WORKSHOP - $315  Maddie of Madalynne.com