After a long summer sabbatical, Lingerie La Femme is back! And there's so much to catch up on in the world of lingerie and intimates...


--- NEWS ---

Today marks the 4 year anniversary of Lingerie La Femme! In 2014 I launched Lingerie La Femme as an online magazine dedicated to creating exclusive and unique content and promoting diversity, body positivity and luxurious intimates. My first and foremost goal was to utilise my skills as an ex-photographer to produce beautiful and diverse lingerie editorials - casting a diverse mix of models, using little or no photo-shop and shooting women in less passive, objectifying situations. After working predominately for Men's magazines for quite a few years I wanted to create beautiful, inclusive and positive lingerie imagery that celebrated the actual lingerie and the woman wearing it and not just her body.

My secondary motive was to explore the lingerie industry - to give myself a reason (and permission) to really dive into the world of lingerie and swimwear. Besides shooting a couple of lingerie brand campaigns and one trade editorial I knew very little about the lingerie industry and I had always wanted to know more. Being a workaholic, I couldn't just spend hours researching lingerie brands, reading articles and watching documentaries for fun... but - if it was for Lingerie La Femme - I could allow myself the luxury!

Lingerie La Femme has led to lots fun, opportunities and two eye-opening industry jobs. Finally this summer I decided to follow my passion and I left my job to study Fashion Contour. Now that I'm enrolled on a full-time degree, the content of lingerie la femme is going to change a little. There will be further focus on the creative and technical aspects of lingerie, more posts on lingerie making, uni projects, personal posts and non-exclusive editorials. To put it simply it will become more of a conventional blog and less of a magazine.... However it will still be a blog 100% devoted to promoting diversity, body positivity and luxurious intimates.


--- ARTICLES ---







--- BRANDS ---


Modibodi | We've all heard of period proof underwear but Modibodi is the first brand I've heard to do period-proof swimwear.


Kendal + Kylie Lingerie for Topshop | Yes, Kendal + Kylie have launched a lingerie collection. Yes, they were uncharacteristically silent when it came to the launch... But what I find much more interesting is that fact that the capsule collection was co-designed by Jennifer Zuccarini - Fleur du Mal founder and creative director! Infusing her familiar aesthetic with fabrics such as mesh, lace and velvet, you can get a flavour of the Fleur Du Mal brand for a fraction of the price.


Les Girls Les Boys | Like many lingerie fanatics, I very eagerly awaited the launch of Les Girls Les Boys by Serena Rees, the co-founder of Agent Provocateur. I heard the term 'gender-fluid' and imagined all sorts of boundary pushing, innovative and tasteful creations. I am not entirely sure of what exactly I expected but it was definitely something a little less....boring. I find myself underwhelmed by the collection but still hopeful that something interesting and maybe revelational will come out of it...

Les Girls Les Boys Androgyny Lingerie - The Lingerie Addict

Les Girls Les Boys - GQ Magazine


--- EVENTS ---

Save the Date:

Luxury Lingerie Sample Sale | 21st November 2017, 10:30 to 19:30 | Free Entry

Chelsea Old Town Hall, King's Road, London, SW3 5EE

It's the return of this truly remarkable multibrand designer sample sale, where pretty much all of the hottest London lingerie and swimwear brands get together for a one-day spectacular, this time at Chelsea Old Town Hall! Expect prices starting from £5, with participating brands including Asceno, Bordelle, Coco De Mer, Edge O' Beyond, Ell & Cee, Harlow & Fox, Kiss Me Deadly, Kriss Soonik, Lascivious Lingerie, Longstaff Longstaff, Loveday London, Nubian Skin, Nui Ami, Paolita, Playful Promises, Something Wicked and Yolke!

Most brands should have card machines, but just in case, take cash!



Click here to view our very first Halloween editorial!

Intimate Experiments


Do you ever dream of a world where you have a lingerie solution for every conceivable outfit and occasion?

Me too.

Unfortunately building the perfect lingerie wardrobe takes a lot of time, trial and error. There is no easy route or quick fix to underwear utopia.

Apparently there are seven different types of breasts and there are countless body shapes and size combinations. What may work for one woman may not work for you. There's no avoiding it - in order find the perfect underpinnings to suit your shape, size and lifestyle you need to be open to experimentation.

The results can vary - sometimes you find a life-enhancing bra or a game-changing ensemble but sometimes you end up with a yeast infection or a pair Spanx so tight they cause indigestion.

It's just an awkward, often embarrassing and sometimes liberating part of life's journey and there is nothing we love more than watching these very real, honest and funny experiments on Youtube.



Women With Big Boobs Wear Strapless Bras For A Week



Women Wear Expensive Lingerie For A Week



Women go Braless for a Week



Women Try Period Panties



The Try Guys Try Valentine's Day Lingerie




 Everything that is hot and happening in the world of lingerie...


--- ART ---

No paint, no photography. Just pen. | We're in love with Dara Vandor's ink portraits of lingerie and lace (above).

see more here


--- BOOKS ---

Storm in a D Cup | June Kenton

'Storm in a D-Cup' is the autobiography of June Kenton, the driving force behind Rigby & Peller, one of the most famous luxury lingerie retailers in the world. With an enviable client list that includes some of the world’s most iconic women, June has devoted her life to extolling the virtues of a properly-fitted and well-styled bra.

From her early days trading from an open-fronted shop in Brixton, to being royally-appointed as the corsetiere to Her Majesty Queen Elizabeth II, June’s heart-warming and absorbing story shows that with a bit of grit and determination, anything is possible!

buy here


--- ARTICLES ---

This Plus Size Lingerie Show Made More Than One Political Statement | Bustle.com

 Changing Shape Of Women | Bluebella


 If you have missed the Thinx saga (or should I say scandal?) you're in for a ride. Don't forget, there are two sides to every coin... and you can read them both here:

Thinx Promised a Feminist Utopia to Everyone But Its Employees | Racked


--- BRANDS ---

We thought we'd found every lingerie brand but it turns out there still more to discover..




--- EVENTS ---

Le Boutique Bazaar

Sunday 2nd April | McQueen Shoreditch, London

Le Boutique Bazaar features a curated selection of 40+ designers representing underground fashion & all things daring- think couture latex, custom corsetry, elaborate headdresses, tempting lingerie, luxury leather goods, and exotic jewels.... they have created a decadent and interactive atmosphere across 3 sumptuous floors, where you can browse, buy, flirt, drink and have fun with like-minded and inspiring people of all types..

find out more


--- SALES ---

Bluebella | 50% Red Sale Sizzle

La Leia | Save Up to 50% in the Spring Sale

Seafolly | Free Shipping with no minium spend- Use Code: FREESHIP367


Designer Profile: Six




is a modern underwear brand for women who don’t want to compromise their style or self-identity through pregnancy and motherhood. The range balances the need for function and practicality with a considered contemporary aesthetic.

Designed and founded by Kate Anians, former La Perla, Coco De Mer and Myla designer. The brand infuses her 14 years of design and technical knowledge with her personal ethics and experiences of modern motherhood. 






Is there a story behind the name?

The name Six came from my own personal experience of pregnancy. When I reached six months into my pregnancy there was no hiding the fact that I was pregnant, and therefore needed to adapt my wardrobe to accommodate my growing baby and body. Six months is also a really crucial point in your pregnancy as you are coming to the end of your second trimester and entering the third trimester – the home stretch! Another important aspect in the name choice and the brand identity was that I really didn’t want the brand didn’t look like a maternity brand – it needed to be something simple and modern – Six was a perfect fit for this.


What inspired you to launch your own label of maternity lingerie?

When I was pregnant with my Son and encountered the maternity section in the lingerie department and saw what was on offer! I really wanted to buy something clean-lined, modern and made in beautiful fabric that was representative of the underwear that I wore pre pregnancy. There just wasn’t anything available and I knew I couldn’t be the only one out there with this problem. Starting my own brand isn’t something that I have ever envisaged doing. But when I saw the gap in the market for modern maternity underwear I was really inspired and driven to create something to fill this gap and offer a much needed alternative to what was available on the market.


Are there any celebrities you feel would be the perfect brand ambassador for Six Studio and why?

The women I would see as perfect brand ambassadors for Six would be strong inspiring women with a great sense of style and self identity who have all looked amazing through their pregnancies such as Pernille Teisbeak, Miroslava Duma, Natasha Goldenberg and Marion Cotillard.


Were there any hurdles when designing maternity lingerie as opposed to everyday lingerie?

There are lots of hurdles when designing lingerie in general, this is one of the things that I love about being a lingerie designer as the garments need to be functional as well as aesthetically desirable. The functionality and practicality needed for maternity lingerie is even more specific and added to that is the fact that a lot of women feel very self-conscious during pregnancy as their bodies change so much. I have addressed all of these issues to ensure that the Six bras are as supportive and comfortable as possible as well as being something that women want to wear and feel good in. All of the garments have the Brand label and care instructions printed directly onto the fabric to ensure there are no itchy labels against the skin, the bras all have 4 hook deep size adjusters to allow for fluctuation in your underband size during and after pregnancy.

I also really wanted to offer an alternative to the traditional drop down nursing cups so designed the Florence crop top style that has pull to the side cups for nursing which is really practical for night feeds.


What materials do you use and why?

Using premium fabrics for Six was a really important aspect of the brand for me. The products available on the maternity market generally use cheaper fabrics and are produced in Asia. No other brands were using good quality fabrics or producing in Europe. Comfort is key in maternity garments so using Italian jersey and French leavers lace ensures that the collection is soft to wear against the skin and comfortable as well as being functional and supportive.


Tell me about your jersey collection?

The jersey pieces are a collection of styles that are essential to your pregnancy and nursing wardrobe. They are designed to grow with you during your pregnancy in flattering lengths to cover your bump and have none of the typical ruching, gathering or wrap details often seen on  maternity wear. They are modern, refined and made in super soft Cotton Lyocel jersey. One of the jersey pieces is a tank dress with a discrete nursing panel and pull to the side cups inside the garment. I really missed being able to wear a dress when I was breastfeeding so designing a solution for this to be part of the collection was really important to me. One piece dressing is a must when you are too sleep deprived to make wise outfit decisions!! I really see this as an area that we will expand into as the brand grows.



What sizes do you carry? Can you explain how your sizing works?

All of the bras in the collection are sized Small Medium and Large. This is to accommodate the fluctuation in a woman's size during her pregnancy during each trimester.

I decided to take this approach to sizing from my own and other people’s experience of having to buy multiple bras in different sizes during their pregnancy due to their shape and size changing.Our bras are all sized generously in the cups using stretch fabrics to allow room for growth during the various stages of pregnancy. All of the bras with back fastenings have 4 hook size options to allow women to wear the bra on the loosest hook whilst pregnant and then gradually tighten the size after pregnancy as their body returns to its normal size. The first few weeks after pregnancy when your milk first comes in is the most drastic and uncomfortable change a woman will see in her size but this settles after a few weeks as feeding is established and then by around 6 weeks postpartum your size will have settled and reduced further.









Yes, I understand I may be stretching the term 'noteworthy' here. Certainly made for function over fashion, these curious knickers are more novelty than noteworthy.

While not incredibly well designed, the high waist with centre front pocket is undeniably useful. Whether you are travelling the world, attending a music festival or running a marathon, it's the perfect pocket to store your money/bank card/key/energy gels/emergency tampon... and depending on your outfit of choice you could even fit your phone!

Loose fitting outerwear and a sense of adventure is essential to make these work.






Fashion Photography | Lingerie


I'm not sure what came first - my love of photography, or my love of lingerie.

There is nothing I find more inspiring than a beautifully shot lingerie editorial or campaign. Over the years I have followed the work of countless fashion photographers and my consistent favourites are the photographers who know the difference between sensuality and ouvert sexualisation.

Scroll down to see a few of my favourite lingerie photographers...































noteworthy-knickers-urban-undercover-travel-knickers-panties-busy-lifestyle-underwear-02 noteworthy-knickers-urban-undercover-travel-knickers-panties-busy-lifestyle-underwear-03urban-undercoverHave you ever packed a spare pair of knickers into your bag only to have them fling out in public when you're searching for your phone/purse/comb etc...?

Fortunately, these lace knickers are specifically designed with an active, free spirited modern woman in mind. Thanks to a hidden pocket (into which the underwear can easily tuck) you can easily and discreetly carry a extra pair without worrying about any potential for embarrassment.

Urban Undercover are a brand with a wild heart and gypsy soul. Their products reflect their passion of travel and the desire to explore and live as many experiences as possible. They've modified underwear to simplify your life. Allowing you to be confident in the pair you are wearing and have equal confidence in knowing you have a backup.

Throw an extra pair in any bag, beach/gym bag, backpack, purse, carry-on, etc. It’s not just about underwear, it’s about an experience, and having a spare pair will keep you open to adventure. 

To find out more about Urban Undercover visit their website.


Follow-instaFollow Urban Undercover for inspiring quotes and a serious dose of wanderlust. There are plenty of travel images and stunning lookbook imagery.

Just click the image below to go the Urban Undercover Instagram page…






Model: Harriet Taylor @ Milk ManagementNoteworthy-knickers-slick-chicks-easy-to-remove-knickers-panties-underwear-for-women-03 Noteworthy-knickers-slick-chicks-easy-to-remove-knickers-panties-underwear-for-women-04Slick-chicksOccasionally a product comes along that is so convenient and elegantly simple, you wonder why nobody has done it before. Slick Chicks is one of those products.

These knickers are simple, comfortable and ideal for everyday wear. They're the kinda pants you feel safe in - you can enjoy a sweaty workout without worrying about embarrassing sweat crotch, you know an unexpected visit from "Aunt Flo" or accidental bladder leak isn't an big issue and that they won't trap moisture and give you a yeast infection.

Not only that but Slick Chicks have revolutionised a new way for women to change their underwear without having to take off other clothing first. They're a blessing to anyone who suffers from chronic back pain, mobility issues and the perils of pregnancy or simply someone who has overdone their workout, is in a rush or has ever had to get changed in a toilet cubicle.

 Slick Chicks are easily removable thanks to a hook and eye closure on either side of the waistband. The hook & eye fasteners are super soft and have the perfect amount of stretch, so when you move, they move with you. This multi-directional stretch also helps to keep the underwear in place for any intense workouts. 

Thanks to their recent successfully-funded Kickstarter campaign Slick Chicks are now available to pre-order in an array of colours and styles - Thong, Boy Short and Bikini brief.

To find out more about Slick Chicks visit their website.

Follow-instaFollow Slick Chicks for inspiring quotes and all round #GirlBoss galore. There are lots of behind the scenes images and stunning product shots.

Just click the image below to go the Slick Chicks Instagram page…




Summer Seduction


lingerie set I.D SARRIERI





Summer-seduction-luxury-lace-lingerie-editorial-photoshoot-lingerie-la-femme-magazine-01(2)lingerie set ERESSummer-seduction-luxury-lace-lingerie-editorial-photoshoot-lingerie-la-femme-magazine-03lingerie L'AGENT BY AGENT PROVOCATEUR stockings LA PERLA Summer-seduction-luxury-lace-lingerie-editorial-photoshoot-lingerie-la-femme-magazine-06

lingerie I.D SARRIERI Summer-seduction-luxury-lace-lingerie-editorial-photoshoot-lingerie-la-femme-magazine-05

pink lace lingerie LA PERLASummer-seduction-luxury-lace-lingerie-editorial-photoshoot-lingerie-la-femme-magazine-08ivory lingerie YASMINE ESLAMISummer-seduction-luxury-lace-lingerie-editorial-photoshoot-lingerie-la-femme-magazine-04

silk satin lingerie KIKI DE MONTPARNASSE Summer-seduction-luxury-lace-lingerie-editorial-photoshoot-lingerie-la-femme-magazine-07



100% Cotton






We believe everyday lingerie should feel good and look good.

We all know that natural fabrics are more breathable and better for vaginal health, while Synthetic fabrics trap heat and moisture, making your underwear an optimal breeding ground for bacteria.

We understand the practical idea of choosing 100% cotton lingerie isn't always the most stylish option. So after some extensive research we handpicked several brands offering 100% cotton lingerie that is both sensible and chic...


lingerie set ROSSELL ENGLAND

Lingerie-la-femme-100-percent-cotton-lingerie-underwear-editorial-healthy-everyday-intimates-14 Lingerie-la-femme-100-percent-cotton-lingerie-underwear-editorial-healthy-everyday-intimates-13

soft-cup bra & shorts MARTHA ROSELingerie-la-femme-100-percent-cotton-lingerie-underwear-editorial-healthy-everyday-intimates-10

lingerie set ROSSELL ENGLAND | nightshirt SKIN Lingerie-la-femme-100-percent-cotton-lingerie-underwear-editorial-healthy-everyday-intimates-12 Lingerie-la-femme-100-percent-cotton-lingerie-underwear-editorial-healthy-everyday-intimates-11

lingerie set & t-shirt NICO UNDERWEAR


pyjama top & short SKINLingerie-la-femme-100-percent-cotton-lingerie-underwear-editorial-healthy-everyday-intimates-06


Lingerie-la-femme-100-percent-cotton-lingerie-underwear-editorial-healthy-everyday-intimates-05 Lingerie-la-femme-100-percent-cotton-lingerie-underwear-editorial-healthy-everyday-intimates-04

shirt M.I.H JEANS | knickers LOUP CHARMANT


shirt SKIN | chemise LUVA HUVA




Fleur of England is a luxuriously feminine label known for exquisite designs and elegant lace. An intimates brand that is quintessentially English and sold in elite boutiques worldwide.

Read on for our exclusive interview with Fleur Turner, the woman behind the label...


When did you start the brand?

The concept for the brand started whilst I was at university. I studied Fashion Marketing at the University of Newcastle; it was such a great course in that it was really creative yet still had a business element. It was totally me in a nutshell and I threw myself into it and loved every minute of it! In the final year I got to create my own brand and collection and that's really what started things off for me.

I have always been interested in femininity and lingerie. The brand was simply a natural progression - all my designs, my handwriting and everything I drew and painted were all quite feminine. I was obsessed with fabric - silk, lace and georgette so I wanted to create a label that encapsulated all the things I love.

I officially launched Fleur T, which was the beginning of Fleur of England in 2000. My first lingerie trade show was in Harrogate and the Liberty buyer came along and loved it! They commissioned a limited edition collection to launch their new lingerie department. It was amazing opportunity for me and absolutely brilliant for the brand, everything just spring boarded after that.


What was your history before the brand? 

Straight after university, while I always knew I wanted to launch my own label, I knew I needed to work in the industry for a couple of years. It's incredibly difficult to launch a business straight out of university and I needed to learn more - I wanted to see how other people did it. With my brand in the back on my mind, I really wanted to focus of understanding the technical aspects of lingerie and knowing how the garments were made - I wanted to get right down to that detail.

My first job was with a company that were a supplier to Marks & Spencer. I was in London 3 days per week and in Somerset 2 days a week. I found it fantastic, as I love being in the countryside. That company was where I learnt all of my technical skills and I became more of a technical lingerie designer rather than somebody just experienced in the marketing and business side of design.

After that, I went to work in Hong Kong for a year, which was fascinating - you can't get more of a mass production environment than that! I was working in a factory on the design team. I was focusing on the UK high street and designing pieces for English retailers. China is vast in terms of the production and these factories run on a huge scale. I knew it wasn't what I wanted for my own label but it was great to simply experience it.


 What was your inspiration when conceptualising Fleur T? 

With Fleur T, I knew I wanted to create something that was completely European. I manufactured in the UK to begin with and I wanted to use very luxurious European fabrics. I wanted to make it high end but not as expensive as Agent Provocateur and La Perla - that’s where I saw the gap in the market for Fleur T.

There is a word that we use - it was, and still is, our DNA. The word is 'Exquisite'. Everything we do has to be exquisite, from the lingerie down to packing a parcel - even if it's just to send to the factory. It runs through everything thing we do and is an essential part our design process. If we're looking at something and trying to narrow down options we ask 'is it exquisite, yes or no?' If yes, that’s good! If no, we do it again.


Tell me about the changes in 2007?

The brand was doing so well and, as it was just me and one other at the beginning, we had to do absolutely everything. In 2007, I had my first child, George, and it was at that point that I decided to grow the business and expand the team. I realised I could no longer do everything when I was responsible for another human being! Growing the team was great for the business as the new people brought in new ideas and perspectives.

It also gave me the opportunity to reflect a little bit, I was only away for a month after giving birth but it made me realise that I wanted to rebrand. Although we had a really luxurious product - Fleur T wasn't doing it justice. The name felt a bit too bit young and people often mistook it for 'Flirty'. After doing plenty of market research and focus groups we decided to rebrand as Fleur of England. The name is a much more sophisticated, elegant, luxury and, importantly, shows that we are British.

It was fantastic for the company, we got lots more international business and launched a second e-commerce website - we really haven't looked back! The business is growing year on year. There are 7 of us working full-time but there can be up to 12 or 13 staff during busy periods.


Tell me about your collections and what inspires them?

We have 2 seasons (Spring/Summer & Autumn/Winter) with 4 collection in each season. We've also just launched our resort line as well with 2 additional collections.

I am inspired constantly and a lot of my ideas come organically from my living my life. Sometimes my collections grow from my obsessions. For instance - rose gold, I'm in love with the colour at the moment and I just had to incorporate it into a collection! Also, while I was renovating my house, I became obsessed with ceiling roses. They're so beautiful and intricate I ended up designing a collection with ceiling roses in mind.

The Cotswolds inspired our SS16 collections. As a family we're always outside and we particularly love walking in the countryside. I enjoy growing vegetables in my garden and I love being outside at every possible opportunity. SS16 is an easy breezy, luxurious season.


Describe your design process?

I start my design process with the colour; I put the colours into work before I do any sketches! Then come the fabrics and the embroidery design. It's only once I have all the fabric in front of me I start designing the collection. It's a mixture of sketching and draping on the mannequin. Sketchbooks are how I communicate my designs and ideas but in lingerie the scale of a piece is so critical you really need work with a mannequin rather than just on paper.


Tell me about your new swimwear line?

We have just launched our new swimwear range Resort by Fleur. Customers have been asking for a swim collection for a while and the timing finally felt right. Inspired by sea and nature, I designed the collection and a beautiful bespoke print using the ancient Japanese technique of Marbling. It was so relaxing, I did it over two days and my boys had a go with me. Their designs were a little crazy but it was nice to develop my patterns with my kids. Once I felt I had something, Jenny (my assistant designer) put it into Photoshop and worked with it.

The most important thing when developing the swimwear collection was the fit - everything that is important with the lingerie had to translate into the swimwear as well. I chose a specific European fabric; it's beautiful and made in Italy. It's woven as opposed to knitted, which gives it all these amazing properties - its machine washable, anti-wrinkle, UV resistant, dries really quickly and is ok with suntan lotion. Everything has been analysed and scrutinised over. We've also done towels and everything comes packaged in this beautiful bag that is clear and you can even take through the airport with you.


What fabrics do you use and why?

This is my obsession! I love lace - French leavers lace, Chantilly lace and embroidery. I sketch and design all my own embroideries. I love delicate fabrics and invisible tulle. There is something really nice about the reveal and conceal - the fabrics are almost sculpting the body.

I love the shine, sparkle and lustre of silk - it's like a prism of light, when the light shines on it, it just comes alive! I also like silk georgette but it's got to have stretch in it for the fit to be right, that's why we always make sure it has 5% Lycra.

One of my favourites is a pink French Chantilly lace; it almost looks like a tattoo and is so delicate. It's knitted on vintage looms over 100years old. I've been over to the factory in France and seen them - they're huge wooden machines and the pattern in knitted by computer. It's expensive as it is so delicate and takes a long time to make. All the little treads are clipped by hand and it has to be knitted slowly as, if one of the needles breaks, there would be a hole in the lace. The whole time there is somebody walking up and down checking the needles while the lace is being knitted, it's fascinating!

I've also been to Switzerland to see embroideries being made. It gives you an understanding and respect for the fabric and materials you use. If you're a designer, once you know how your materials are being made, it develops your love for them even more. I hope that translates into my designs and the end wearing will love the product as much as I do.


What sizes do you produce?

For bras we start with a 30A and go up to a 36DD. Sizing completely depends of the type of kind your choosing, we have 3 types of bra - the plunge, the balcony and the triangle so we have something that will fit a variety of shapes and sizes. For everything else we carry small (8-10UK), medium (10-12) and large (12-14). Fit is incredibly important to us and we have worked hard to make sure our products fit well on a variety of women. We've also put together a guide on the website for our customers and a Youtube video on how to fit a bra.


Do you have a typical type of customer?

 We have 4 customer personas that actually buy Fleur of England and a lot of men buy for their wives or girlfriends. The one thing they all have in common is that they're all perfectionists. If you're paying for luxury lingerie - it's got to be prefect, it's got to fit perfectly, it's got to be comfortable and it's got to be beautiful and look effortless. That's why they buy our lingerie.


Do you have an ideal celebrity customer? 

We have plenty of ideal celebrity customers and some of them already own our pieces. Celebrities such as Millie Mackintosh, Anne Hathaway and Kourtney Kardashian all wear Fleur of England. They're ideal as they're all sexy, confident women.

I would absolutely love to see Lady Gaga in one of our pieces; I'd enjoy designing something really off the wall for her. As a designer it would be the perfect commission in terms of creativity!


Do you have a muse?

I wouldn't be able to name one person specifically but the women around me - my friends and my team, continually inspire me. Some of the team are young girls and it's always interesting to bounce ideas off each other and discover new perspectives.


What is your biggest career moment?

I had to opportunity to introduce my mum to Princess Anne - It was pretty amazing!.. Definitely one of those 'pinch me' moments in life! I'm proud of the awards I have won and, of course, my team - it's taken me 15years but I have the most amazing team to work with me. They're all awesome and I feel that’s a huge achievement. I'm lucky to have found people who really enjoy what we do and are really passionate about it.


What do you think is the hardest hurdle when setting up a brand?

Manufacturing! I used to have to be in the factory all the time; I was virtually based in the factory making sure that everything was exactly the way I wanted. You can't send something out if it's not right and it was an incredibly frustrating but very essential part of the process.


Do you have any favourite brands you love to buy yourself?

I've just found this amazing home wares brand in the US called Jonathan Adler; I'm very inspired by his interiors. In terms of fashion I love feminine labels such as Alberta Ferretti, Chloe and Stella McCartney's outerwear.


To find out more about Fleur of England's exquisite collections visit their website.



DIY Intimates


There is nothing more luxurious than bespoke lingerie, a beautiful handmade set to fit your own measurements. Unfortunately bespoke lingerie is a extravagance few women can afford and this may be the reason why DIY lingerie classes are proving so popular. Sewing classes are a fun and rewarding experience - not only do you get to learn the tricks of the trade but you also leave with an exclusive, one of a kind set. If you love lingerie and swimwear there are plenty of classes worldwide to suit your budget and aspirations - from the 1 day knicker making classes to the 10 week workshops.

Lingerie (especially bras) are incredibly complex garments. There is a high level of skill and craftsmanship that goes into creating luxury lingerie so even if you don't master working with delicate fabrics or fiddly elastics in a short time - practice and persistence pays off. Taking a class will reinforce your love for your favourite brands and enrich your respect for the professionals who made them. Sewing your own lingerie, or anything else for that matter, is HARD and it really puts cheap intimates into perspective.

So whether you want a to start a new hobby, a business or just want to try something new we may have found the course that's perfect for you:




LONDON | BEGINNERS LINGERIE DAY - £90 Lingerie Master Classes

LONDON | STRUCTURED BRA MAKING -£575 London College of Fashion 

LEICESTER | BRA MAKING WEEKEND - £175 English Couture Company

LEICESTER | THE CORSET: 2 DAY COURSE - £240 School Of Sewing



NEW YORK | LINGERIE WORKSHOP - $90 The New York Sewing Centre

PHILADELPHIA & LONDON | BRA MAKING WORKSHOP - $315  Maddie of Madalynne.com













Model: Laura Josi @ M&P Models Noteworthy-knickers-boxers-for-women-sir-plus-london-3Noteworthy-knickers-boxers-for-women-sir-plus-london-2SIR-PLUS-2Roomy, super comfortable and cute - these boxers are especially made for women.

Sir Plus is a UK brand that makes ethical exceptional quality clothing and intimates with cabbage. By cabbage I don’t mean the leafy kind - cabbage is an industry term used to describe surplus fabric that’s left over after an order has been made up.

In the UK it is estimated that more than 1 million tonnes of fabric is thrown away every year and recovery and recycling provides important environmental benefits:

  • It reduces the need for landfill space. Synthetic man-made fibres do not decompose and while woollen fibres do decompose - they produce methane which contributes to global warming.
  • Additionally recycling surplus fabric results in less pollution and energy saving, as fibres do not have to be manufactured and transported from abroad.

By forming contacts with many of the major factories and fabric dealers across England, Sir Plus have acquired access to the finest quality fabrics; in an extensive variety of prints and styles.

To find out more about Sir Plus visit their website or drop by their rollin' Portobello Road stall every Saturday 9am-6pm.





See Sir Plus through the eyes of it's creative director Henry Hales. Their account is filled with behind the scenes images and stunning styled product shots.

Just click the image below to go the Sir Plus Instagram page…







Lancaster & Cornish is an online ethical wedding trims, tableware and accessories store based in Cornwall. Through Notonthehighstreet.com they also sell organic knicker making kits. While, lets admit it, these may not be the most tempting knickers, they do make a wonderfully quirky, fun and useful present. Suitable for beginner sewers who can use a sewing machine, the kit contains organic fabric, elastic, a unique high leg brief pattern (fully graded from sizes 8-18), full easy-to-follow instructions and a Lancaster & Cornish sew in label. Typically they take 2-4 hours to complete and are incredibly fun to make!

Lancaster & Cornish care strongly about the environment and the people producing the fabric. For that reason they only sell products that are ethically sourced, fairly traded and certified organic (where available). The fabric used to produce the knickers above is 100% certified organic cotton that has been dyed with low impact dyes.

The kit is available in two colour-ways: White with red spots & Black with white spots.

Knicker making kits are a great stocking filler for any lingerie lover.


Lancaster & Cornish's beautifully curated Instagram is a great source of wedding inspiration. From elegantly displayed ribbon, to bouquets of flowers, bridal laces and perfectly styled table arrangements. Just click the image below to go the Lancaster & Cornish Instagram page… knicker-making-sewing-kit-lancaster-and-cornish-stocking-filler-xmas-gift-lingerie-instagram-04





Top 5 Lingerie Books


Coffee table books make the perfect presents. Here are our top five lingerie books to treat a yourself or a loved one this christmas ...



La Perla - Lingerie & Desire


A gorgeously illustrated book showcasing the exquisite high-end lingerie from the world-renowned Italian brand La Perla. La Perla is celebrated for its sophisticated, sexy, and beautifully designed and crafted lingerie. The company was founded by Ada Masotti, an artisan skilled in the tradition of handcrafted Italian corsetry, in 1954 when she opened a small lingerie boutique in Bologna. She combined her impeccable craftsmanship and understanding of women’s bodies to fulfil their growing desire to possess undergarments that were not only functional but also beautiful and alluring. This is the only book ever published on the glamorous and delicate lingerie produced by La Perla throughout its history. The book first pays homage to the Italian craftsmanship, including the use of fine Italian fabrics, that helped to establish La Perla as the maker of sophisticated couture lingerie, and that continues with today’s collections to set the company apart from other brands. Then it showcases the exceptional intimate garments the company has created throughout the years with gorgeous archival images as well as sexy, sumptuous photographs of the latest collections. La-Perla-Lingerie-And-Desire-lingerie-la-femme-books-for-lingerie-lovers-christmas-gift-guide-02 La-Perla-Lingerie-And-Desire-lingerie-la-femme-books-for-lingerie-lovers-christmas-gift-guide-03

£52.50 Amazon


Agent Provocateur - The 4 dreams of Miss X


An astounding collaboration between Agent Provocateur, Mike Figgis and Kate Moss, "The 4 Dreams of Miss X" breaks new ground. Genius innovators in haute couture, AP have commissioned Mike Figgis to portray Moss in her first acting role, resulting in four unique films: "Shadows", "Scale", "Exhibitionist and "Narcissus" - "The 4 Dreams of Miss X". Shot in night vision, these films are intensely intimate: a beautiful woman's private dream experiences. Agent-provocateur-the-four-dreams-of-miss-x-lingerie-la-femme-books-for-lingerie-lovers-christmas-gift-guide-01 Agent-provocateur-the-four-dreams-of-miss-x-lingerie-la-femme-books-for-lingerie-lovers-christmas-gift-guide-02

£25 Amazon


Second Skin


A body clad in satin and lace is more erotic than nudity. Women have always known it and men probably will not disagree. Lingerie has an inspiring effect. Also on designers. They dedicate all their finesse to a tiny piece of nothing, the fabric dreams are made of. Patrice Farameh, specialist for exquisite lifestyle products, has set out on an voyage of discovery and discovered the 30 most exciting labels. Skilfully put in the limelight by the best photographers, fragile sensual masterpieces unfold in the shape of 160 large illustrations. The book offers deep insights into the world of clinging enticements that presents itself, radiant and sexy. Second-Skin-lingerie-la-femme-books-for-lingerie-lovers-christmas-gift-guide-01 Second-Skin-lingerie-la-femme-books-for-lingerie-lovers-christmas-gift-guide-02

£20.25 Amazon


Contemporary Lingerie Design


The design of lingerie is often seen as a mystery, even by professionals working in other sectors of the fashion industry. This book aims to explain the processes at work and the many unexpected influences that shape the colour, silhouettes, and decoration.

The book documents the rise of the deluxe lingerie brand. This interest in luxury labels has led many young designers to chose lingerie as a creative outlet?conscious of fashion, but also with a clear view of their own "lingerie world".

Contemporary Lingerie Design features the work of 30 lingerie designers from around the world, bringing out the individuality of each designer and providing a compelling insight into their working methods. Beautifully illustrated throughout, it presents inspirational images from the designers' collections alongside their sketches and mood boards.

Contemporary-lingerie-design-lingerie-la-femme-books-for-lingerie-lovers-christmas-gift-guide-01 Contemporary-lingerie-design-lingerie-la-femme-books-for-lingerie-lovers-christmas-gift-guide-02

£35 Amazon


Lillian Bassman - Lingerie


Through the 1950s and the early 1960s, working with that era’s supermodels, fashion photographer Lillian Bassman created the quintessential modern feminine image of women in their lingerie. As Ginia Bellafante put it in the New York Times recently, “In place of heavyset women constraining themselves in what was essentially equipment, Ms. Bassman deployed immeasurably lithe models, conveying a world in which women seemed to linger in the pleasures of their own sensuality.” Fifty years later, these images have lost none of their allure, and the enormous cultural impact of the TV show Mad Men has given them new currency. This book provides a collection of sensual images from Lillian Bassman.Lillian-Bassman-lingerie-la-femme-books-for-lingerie-lovers-christmas-gift-guide-01 Lillian-Bassman-lingerie-la-femme-books-for-lingerie-lovers-christmas-gift-guide-02

£19.99 Amazon


Which book is your favourite? If we've missed out your favourite lingerie book let us know below... 



Loveday London is a label synonymous with luxury, leather and lace. Infusing all three elements, Loveday London's designs continue to seduce lingerie enthusiasts and major retail buyers.

Read on for exclusive interview with Luisa Loveday, the lady behind the label...

When did you start the brand?

Officially, I launched Loveday London in January 2014, at the Salon International De La Lingerie trade show in Paris. Unofficially though - the brand has been in my head for as long as I can remember. From when I was young, I always knew I wanted to develop a brand. I never knew what incarnation it would take but I was certain I was going to build something one day. Loveday is my middle name and I used to mix it with words to create brand names such as 'LuLu Loveday' or 'Loveday Loves' etc... I even went as far as to make logos in Microsoft Paint! Many years later, it was while I was at university that I finally bought the domain name Lovedaylondon.com. The company was incorporated in 2011, 4 years before I launched the label. So it was definitely something that was going to happen... It was just a matter of timing.


What was your history before the brand? 

At university I studied Design Management for Fashion Retailing, it was a course very much focused on branding and marketing. In my final year I got a job with Agent Provocateur and after graduation that lead on to long terms roles with both Fleur of England and Coco De Mer. It was whilst at Coco de Mer I had the amazing opportunity to design for their own-label collections. I worked and designed for them for just under two years before the timing felt right. It was really a now or never moment, and I knew I needed to work on my own label.


What was your inspiration when conceptualising Loveday London? 

Loveday London is very much a marriage between my past experiences; where Fleur of England is so romantic, exquisite and classic. Coco de Mer is more innovative, sexual and at the hardcore end of the lingerie spectrum. I see Loveday London as mixture of those two brands, my career to date and my own style and tastes. I often use the term 'Hardcore Romance' to describe my aesthetic. My designs are beautiful and romantic but with a fierceness and intensity.


Tell me about your collections and what inspires them?

Our upcoming A/W 16 collection is inspired by Romeo and Juliet. For me that's the ultimate 'hardcore romance' love story. For each season we produce 3 collections and these can be inspired by anything from roses in the back garden to a Parisian woman's red lipstick, a particular lace or fabric, or even my printed table cloth. It comes organically from living my life. I gather inspiration from all around me - what I'm seeing and experiencing. I always have ideas in my head so some things are just waiting for the right moment to resurface.

What fabrics do you use and why?

We use luxury laces, pure silk and Italian Lamb Nappa leather. I work with some great suppliers and the leather is all sourced as a by-product of the meat industry. For me, garments that are just lace and silk don't have enough of a punch. Whereas, once you add the fine leather, the product becomes something much more special, more luxurious. Loveday London is particularly known for our use of coloured leather, it is really something our buyers and customers adore.

What sizes do you produce?

We work with our own-patented sizing system. Our bras are Small, Medium and Large. The way we have managed to do this is by inventing a way that the bra can be adjusted. We work with the principles of the cross grading system. Where a 34B and a 32C have the same cups. You can adjust our bras in 4 different places (under and across the shoulder blade, around the under-bust and at the straps), which allows the Small size to fit 36A, 34B & 32C, a Medium to fit 36B, 34C & 32D and a Large to fit 36C, 34D, 32DD. Overt cups are of course less size restricted so of course someone with a larger bust could easily fit into something we design. Also our suspenders are adjustable too. This system definitely makes it a lot easier for men to buy lingerie for their partners!


Do you have a typical type of customer?

Not at all. Our customers are equally men or women from a variety of different countries and backgrounds. While we are a luxury brand, I still feel our products are not overpriced and still attainable to anyone who wants to buy a special gift for themselves or someone they love. We sometimes hear from our customers, they reveal parts of their lives and relationships. I feel the one thing that links our customers is confidence. Loveday London is lingerie that is made to be seen and I feel all our customers’ posses a certain level of self-confidence.

Do you have an ideal celebrity customer? 

Daisy Lowe. She's a modern icon and everything a Loveday London customer embodies: glamour, confidence, sex appeal, femininity and strength. She's one of those women where all Men want to be with her and Women want to be her. She already has a few Loveday London pieces and I would love to work with her on a campaign in the future.


Do you have a muse?

Two: Mortica Adams and Jessica Rabbit. They are both fictional, comedic characters but iconic in their own right. They are deemed beautiful, sexy, provocative, elegant and I can completely imagine Mortica Adams in our Amoria Collection!

What is your biggest career moment?

It has to be obtaining Selfridges as a stockist for our first ever collection. Our collection Black Superstition sold very well and is now part of our Classics range. We now have 21 stockists worldwide. In London we're stocked in Dolci Follie and Coco de Mer. There is also Pleasurements in Amsterdam and Lily Blossom in Spain to name a few.


What do you think is the hardest hurdle when setting up a brand?

Cash flow is a big one, and time management - especially since I launched the brand whilst 7months pregnant! Luckily I have a great family that help out with childcare on occasions. It has definitely made me much more efficient with my time, I have even managed to work in my morning jog on the way to taking my baby to nursery.

Do you have any favourite brands you love to buy yourself?

Plenty, I’m currently obsessed with my Miista sky-high over the knee boots! I covet a lot of Vivienne Westwood's collections and can't live without my Kooples blazers. I love to mix high and low fashion. There is absolutely nothing wrong with buying from vintage and charity shops, I love hunting out exciting one-off pieces you just wouldn't find anywhere else. I love textures, print and dark rich colours.


What is next for the label?

I can't reveal too much but we are currently working on an addition to our boudoir range. At the moment the range consists of candles, cushion and quilts so it may (or may not) be something along those lines... It's still very early stages so I really can't say more! Also we're excited to be working with our first print for our A/W16 collection and In the new year we're planning to launch a blog to accompany our website.

To find out more about Loveday London and see their exquisite collections visit their website.





Jessica is a new full-time model from Brighton. She is self-confessed hippy who loves to promote peace and self-acceptance. Here she shares her individual style, most coveted lingerie and love of gemstones...

Hi Jessica, tell me about yourself:

Hi, I'm 18yrs old and represented by Storm Models. I love acting, psychology and yoga. I studied psychology at college. I've always loved acting so am so happy to be able to do acting auditions through Storm. I've have been full time modelling since July, it’s all very exciting its going really well. I’m already working with clients such as ASOS, New Look etc. I was scouted by Storm at a festival when I was 14yrs old which was the most surreal experience as I'd never thought about modelling.


How would you describe your style?

I am a definite hippy! I love big patterned harem pants,  loads of wooden jewellery and gemstone rings. I like to wear Free People clothing as it is so well made and definitely reflects my style - although I get most of my clothes from either Camden Market or the Laines in Brighton. I love jewellery too, my favourite ring is a silver band with a Moldovite stone set in it from Two Feathers in Brighton. I like gemstones because of all the different meanings they can have - Moldovite especially. I also make my own jewellery and I've just got the hang of making earrings.


Would you say your lingerie fits into you that style or do you like to express yourself differently or experiment underneath?

It's hard to find lingerie which really matches my general style so usually I just go for things that are simple, lacy and make me feel good. I generally shop for underwear in Urban Outfitters and H&M and have got my eye on a set from "For Love and Lemons" too!!

 What’s your favourite set of lingerie and why?

My favourite set is one I bought really recently from H&M, I love it because it's perfect for me in the way that it's comfortable and has really lovely back detail.


How would you describe you body image?

I have always been body confident. I think it's important to look after your health; I love yoga, swimming.


Are there any words of wisdom you like to live your life by?

My mum always told me to trust your instincts so I definitely live by that! Lingerie-la-femme-la-vie-en-lingerie-jessica-towner-storm-models-underwear-victorias-secret-02





Shareefa is an full-time curve model, actress and singer. She has worked with many brands such as ASOS, Simply Be, Curvissa and posed for the now famous Swimsuits for All Calendar. Here she shares her views on body image, her love for Victoria's Secret and her lingerie pet peeves...La-Vie-Bike-Nicks_193web

Hi Shareefa, tell me about yourself -

I am a Curve model, originally from Norwich but I’m now living in London. About three years ago I went through a phase where I kept getting approached by photographers and modelling agents and also strangers on the street who were telling me I should model, so eventually I approached an agency and they signed me on the day and I have been modelling ever since.


How would you describe your style?

I would say I’m pretty flexible with my style; I don’t tend to stick with just one image or a particular colour palette. I love trying on different fabrics and shapes and finding out what suit me the most. At the moment I’m wearing a lot of shift dresses, I pair them with sandals and a hat for a really simple summer look.


Would you say your lingerie fits into you that style or do you like to express yourself differently or experiment underneath?

I experiment a lot with my outer-wear and I always select my underwear very carefully around my outfits so, yes, I would say its in-keeping with my style. I tend to buy new lingerie most months so I have quite a big collection! I have a real pet peeve for bra straps showing and wearing the wrong shape knickers with jeans so I have just about every style to suit whatever I’m wearing. I have this really handy bra converter; it helps hide your straps when wearing racer back tops.


What are your favourite fashion and lingerie designers/ brands?

My Favourite fashion designer is Chanel, I would shop there everyday if I could. For my lingerie, my number one brand has got to be Victoria's Secret. For me the fit is amazing and I think it's really important to have your lingerie fitting correctly - it really helps me to feel body confident when I know I'm supported!


What’s your favourite set of lingerie and why?

I love to mix and match my undies so It's hard to pick just one set! While I don't think you can go wrong with sexy and sophisticated black lace, right now I would have to pick my bright pink bralette from Victoria’s Secret. The colour is amazing!


What’s is your worst ever lingerie purchase?

The worst set of underwear I have ever purchased has to be when I was travelling abroad and forgot to pack any underwear in my suitcase so I ran into H&M and picked up the nearest pair I could find, when I arrived at the hotel and opened up the packet I realised I had bought kids undies aged six years!


How would you describe your body image?

I am very comfortable with my body; I embrace my curves, cellulite, stretch marks and all the things that society is forever telling us to hide as women! I think health is the most important thing. I am really into my nutrition and I have a vegetable juice or smoothie everyday and avoid high sugar and processed food. I go to the gym and practice yoga so I know I'm healthy and my body is how it's supposed to be.



Have you always been happy with your body?

I grew up as a chubby kid I was always teased about my size, but as I grew into my body I learned to appreciate my curves and now I wouldn't change them for the world.



Are there any words of wisdom you like to live your life by?

Be yourself because everybody else is taken.





Lingerie-la-femme-black-lace-halterneck-bra-victorias-secret-agent-p-get-the-look-02webFREE PEOPLE | ELOMI AT NAVABI | HANKY PANKYShareefa-model-on-instagram-web