After a long summer sabbatical, Lingerie La Femme is back! And there's so much to catch up on in the world of lingerie and intimates...


--- NEWS ---

Today marks the 4 year anniversary of Lingerie La Femme! In 2014 I launched Lingerie La Femme as an online magazine dedicated to creating exclusive and unique content and promoting diversity, body positivity and luxurious intimates. My first and foremost goal was to utilise my skills as an ex-photographer to produce beautiful and diverse lingerie editorials - casting a diverse mix of models, using little or no photo-shop and shooting women in less passive, objectifying situations. After working predominately for Men's magazines for quite a few years I wanted to create beautiful, inclusive and positive lingerie imagery that celebrated the actual lingerie and the woman wearing it and not just her body.

My secondary motive was to explore the lingerie industry - to give myself a reason (and permission) to really dive into the world of lingerie and swimwear. Besides shooting a couple of lingerie brand campaigns and one trade editorial I knew very little about the lingerie industry and I had always wanted to know more. Being a workaholic, I couldn't just spend hours researching lingerie brands, reading articles and watching documentaries for fun... but - if it was for Lingerie La Femme - I could allow myself the luxury!

Lingerie La Femme has led to lots fun, opportunities and two eye-opening industry jobs. Finally this summer I decided to follow my passion and I left my job to study Fashion Contour. Now that I'm enrolled on a full-time degree, the content of lingerie la femme is going to change a little. There will be further focus on the creative and technical aspects of lingerie, more posts on lingerie making, uni projects, personal posts and non-exclusive editorials. To put it simply it will become more of a conventional blog and less of a magazine.... However it will still be a blog 100% devoted to promoting diversity, body positivity and luxurious intimates.


--- ARTICLES ---







--- BRANDS ---


Modibodi | We've all heard of period proof underwear but Modibodi is the first brand I've heard to do period-proof swimwear.


Kendal + Kylie Lingerie for Topshop | Yes, Kendal + Kylie have launched a lingerie collection. Yes, they were uncharacteristically silent when it came to the launch... But what I find much more interesting is that fact that the capsule collection was co-designed by Jennifer Zuccarini - Fleur du Mal founder and creative director! Infusing her familiar aesthetic with fabrics such as mesh, lace and velvet, you can get a flavour of the Fleur Du Mal brand for a fraction of the price.


Les Girls Les Boys | Like many lingerie fanatics, I very eagerly awaited the launch of Les Girls Les Boys by Serena Rees, the co-founder of Agent Provocateur. I heard the term 'gender-fluid' and imagined all sorts of boundary pushing, innovative and tasteful creations. I am not entirely sure of what exactly I expected but it was definitely something a little less....boring. I find myself underwhelmed by the collection but still hopeful that something interesting and maybe revelational will come out of it...

Les Girls Les Boys Androgyny Lingerie - The Lingerie Addict

Les Girls Les Boys - GQ Magazine


--- EVENTS ---

Save the Date:

Luxury Lingerie Sample Sale | 21st November 2017, 10:30 to 19:30 | Free Entry

Chelsea Old Town Hall, King's Road, London, SW3 5EE

It's the return of this truly remarkable multibrand designer sample sale, where pretty much all of the hottest London lingerie and swimwear brands get together for a one-day spectacular, this time at Chelsea Old Town Hall! Expect prices starting from £5, with participating brands including Asceno, Bordelle, Coco De Mer, Edge O' Beyond, Ell & Cee, Harlow & Fox, Kiss Me Deadly, Kriss Soonik, Lascivious Lingerie, Longstaff Longstaff, Loveday London, Nubian Skin, Nui Ami, Paolita, Playful Promises, Something Wicked and Yolke!

Most brands should have card machines, but just in case, take cash!



Click here to view our very first Halloween editorial!




This summer over 100 students will graduate from the UK's 2 prestigious Fashion Contour degree courses.

One is the renowned De Montfort University Contour Fashion BA, celebrating it's 70th year running. The other is the up-and-coming Fashion Contour BA at the world famous London College Of Fashion.

We had the opportunity to visit both the De Montfort 70th Anniversary Graduate Catwalk Show and the LCF Graduate Presentation. Inspired by the student's innovation, we wanted to celebrate the next generation of creative talent by publishing a few of our favourites.

Scroll down to view our most coveted collections...




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Lily Rouse, London, creates innovative designs featuring the art of fabrication and manipulation under the influence of the natural forms of nature. The demi-couture brand is structured from intricate detailing emphasising femininity, sophistication and creativity. The inspiration comes from the concept of underwear as outerwear, introducing pieces that can be worn as evening-wear or at events but are constructed through lingerie components to contour the female body.

Read the Interview 

View the Collection 




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View Portfolio




Abigail's Natsumi collection is inspired by Japanese temples and shires with traditional Japanese shapes with a western, modern influence. Hand-painted print from original photograph of the Nachi temple in Japan.

View Portfolio

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View Portfolio

Follow on Instagram










The lingerie industry is much more than Victoria's Secret, Agent Provocateur and La Perla. Beyond the big name corporations there are thousands of small brands, designers and companies working to change the intimate apparel industry. More and more companies are flexing their economical, political, environmental and social consciousness by offering women much more than just bras and briefs by using their profits to further benefit women. Scroll down to view a few of these companies making a difference....




 A social enterprise creating beautiful lingerie to support women as they transition from prison to find meaningful employment in the fashion, retail and creative industries. Did you know less than 10% of women who leave prison find a job? This brand believes every woman deserves a second chance and 100% of profits from each bra goes straight back into BehindBras to help and support women in prison to find meaningful employment when they leave. 




Bluebella believes public workers deserve luxurious and desirable lingerie too. At great prices. So they have joined with Heart Cart to offer a special discounts for public workers. Anyone working in the NHS, armed forces, local government, police or fire service in the UK can get 15% off any order at Bluebella.




Helping women feel strong and beautiful through the power of pants, no matter what fertility issues they're facing. Launched in December 2016, the Pants Project sources beautiful lingerie from all over the world with a percentage of the profits from each pair sold goes towards Fertility Network UK, the UK's leading national patient fertility charity. Their goal is to raise funds and awareness for those with fertility issues- whatever they might be. Since launching they have hosted a Valentines Pants Party Auction, selling stunning and unique knickers by top UK lingerie designers, an online auction and have raised 5K and plenty of exposure for the charity.




Naja is Columbian lingerie label changing the way women shop for lingerie as well as changing the industry as a whole through the company's dedication to changing women's lives. Naja's garment factory primarily employs single mothers or female heads of households where they are paid above market wages with healthcare benefits. At Naja, they've implemented flexible work policies that make it easier for women to balance work and childcare. Every child of a Naja garment worker recieves books, school supplies, uniforms and all school meals paid by Naja.




Smalls for All is a Scottish Charity which collects and distributes underwear to help women and children in Africa. The company helps those living in orphanages, slums, IDP camps and schools, as well as providing underwear to hospitals to help those suffering from medical conditions like obstetric fistula. Additionally they have also established an education programme to support some of the poorest children by helping them to gain access to education.





In January we revealed our plans to launch Du Jour - a collection of comfortable and covetable everyday knickers. Designed to flatter the body and look great on any size, - whether you're a UK size 8 or 22.

Inspired by the early morning sunshine and long summer days, we've revved up our pace and finally we're ready to give you a peak at our first product!

The Du Jour Daily Brazilian Cut Brief is a modern, minimalist take on the often cutesy 'days of the week' knickers. This high cut 90's inspired silhouette combines soft custom designed elastic and ethical organic cotton jersey. There's still lots more to do until we launch but we are slowly getting there!

Du Jour is the embodiment of the Lingerie La Femme ethos; promoting Natural Beauty, Diversity, Body Positivity and Sensuality without ouvert sexualisation.

Sign up to the Du Jour newsletter to be the first to view the final collection and receive exclusive behind the scenes access ...

----- SIGN UP HERE -----


Click below to join the Du Jour journey on Instagram...




Based in the California, Alexandra Anissa is an independent lingerie label handcrafting dreamy intimates to order from their cosy pink studio. Known for her provocative-yet-ultra-feminine aesthetic, each piece is handmade by the designer herself. From pattern grading, cutting, sewing and packaging - all orders are done with her immaculately-polished hands. Alexandrea Anissa believes lingerie is for everybody and every body, so all the her designs are available in sizes XXS - 5X (in UK sizes this ranges from about a 6-24).

Last week the label launched their very first lingerie pattern - the Valerie High Waist Panty. This classic and super cute design is ideal for the novice lingerie sewer and I couldn't wait to test it out.

The pattern was delivered by PDF and pretty easy to construct. If you are making multiple sizes I suggest tracing the pattern rather than cutting from the original, this will save A LOT of time as printing and assembly can be tedious and time-consuming. Directions are simple and easy to follow - from cutting to completion it should take no longer than a couple of hours.

If you're a fan of comfort and retro knickers, this is the perfect pattern to introduce you into the world of lingerie construction...

To find out more about Alexandra Anissa visit her website www.alexandraanissa.com or







by EVIE LA LUVE lingerielafemme-nadiaking

Intimate Experiments


Do you ever dream of a world where you have a lingerie solution for every conceivable outfit and occasion?

Me too.

Unfortunately building the perfect lingerie wardrobe takes a lot of time, trial and error. There is no easy route or quick fix to underwear utopia.

Apparently there are seven different types of breasts and there are countless body shapes and size combinations. What may work for one woman may not work for you. There's no avoiding it - in order find the perfect underpinnings to suit your shape, size and lifestyle you need to be open to experimentation.

The results can vary - sometimes you find a life-enhancing bra or a game-changing ensemble but sometimes you end up with a yeast infection or a pair Spanx so tight they cause indigestion.

It's just an awkward, often embarrassing and sometimes liberating part of life's journey and there is nothing we love more than watching these very real, honest and funny experiments on Youtube.



Women With Big Boobs Wear Strapless Bras For A Week



Women Wear Expensive Lingerie For A Week



Women go Braless for a Week



Women Try Period Panties



The Try Guys Try Valentine's Day Lingerie




 Everything that is hot and happening in the world of lingerie...


--- ART ---

No paint, no photography. Just pen. | We're in love with Dara Vandor's ink portraits of lingerie and lace (above).

see more here


--- BOOKS ---

Storm in a D Cup | June Kenton

'Storm in a D-Cup' is the autobiography of June Kenton, the driving force behind Rigby & Peller, one of the most famous luxury lingerie retailers in the world. With an enviable client list that includes some of the world’s most iconic women, June has devoted her life to extolling the virtues of a properly-fitted and well-styled bra.

From her early days trading from an open-fronted shop in Brixton, to being royally-appointed as the corsetiere to Her Majesty Queen Elizabeth II, June’s heart-warming and absorbing story shows that with a bit of grit and determination, anything is possible!

buy here


--- ARTICLES ---

This Plus Size Lingerie Show Made More Than One Political Statement | Bustle.com

 Changing Shape Of Women | Bluebella


 If you have missed the Thinx saga (or should I say scandal?) you're in for a ride. Don't forget, there are two sides to every coin... and you can read them both here:

Thinx Promised a Feminist Utopia to Everyone But Its Employees | Racked


--- BRANDS ---

We thought we'd found every lingerie brand but it turns out there still more to discover..




--- EVENTS ---

Le Boutique Bazaar

Sunday 2nd April | McQueen Shoreditch, London

Le Boutique Bazaar features a curated selection of 40+ designers representing underground fashion & all things daring- think couture latex, custom corsetry, elaborate headdresses, tempting lingerie, luxury leather goods, and exotic jewels.... they have created a decadent and interactive atmosphere across 3 sumptuous floors, where you can browse, buy, flirt, drink and have fun with like-minded and inspiring people of all types..

find out more


--- SALES ---

Bluebella | 50% Red Sale Sizzle

La Leia | Save Up to 50% in the Spring Sale

Seafolly | Free Shipping with no minium spend- Use Code: FREESHIP367


Designer Profile: Six




is a modern underwear brand for women who don’t want to compromise their style or self-identity through pregnancy and motherhood. The range balances the need for function and practicality with a considered contemporary aesthetic.

Designed and founded by Kate Anians, former La Perla, Coco De Mer and Myla designer. The brand infuses her 14 years of design and technical knowledge with her personal ethics and experiences of modern motherhood. 






Is there a story behind the name?

The name Six came from my own personal experience of pregnancy. When I reached six months into my pregnancy there was no hiding the fact that I was pregnant, and therefore needed to adapt my wardrobe to accommodate my growing baby and body. Six months is also a really crucial point in your pregnancy as you are coming to the end of your second trimester and entering the third trimester – the home stretch! Another important aspect in the name choice and the brand identity was that I really didn’t want the brand didn’t look like a maternity brand – it needed to be something simple and modern – Six was a perfect fit for this.


What inspired you to launch your own label of maternity lingerie?

When I was pregnant with my Son and encountered the maternity section in the lingerie department and saw what was on offer! I really wanted to buy something clean-lined, modern and made in beautiful fabric that was representative of the underwear that I wore pre pregnancy. There just wasn’t anything available and I knew I couldn’t be the only one out there with this problem. Starting my own brand isn’t something that I have ever envisaged doing. But when I saw the gap in the market for modern maternity underwear I was really inspired and driven to create something to fill this gap and offer a much needed alternative to what was available on the market.


Are there any celebrities you feel would be the perfect brand ambassador for Six Studio and why?

The women I would see as perfect brand ambassadors for Six would be strong inspiring women with a great sense of style and self identity who have all looked amazing through their pregnancies such as Pernille Teisbeak, Miroslava Duma, Natasha Goldenberg and Marion Cotillard.


Were there any hurdles when designing maternity lingerie as opposed to everyday lingerie?

There are lots of hurdles when designing lingerie in general, this is one of the things that I love about being a lingerie designer as the garments need to be functional as well as aesthetically desirable. The functionality and practicality needed for maternity lingerie is even more specific and added to that is the fact that a lot of women feel very self-conscious during pregnancy as their bodies change so much. I have addressed all of these issues to ensure that the Six bras are as supportive and comfortable as possible as well as being something that women want to wear and feel good in. All of the garments have the Brand label and care instructions printed directly onto the fabric to ensure there are no itchy labels against the skin, the bras all have 4 hook deep size adjusters to allow for fluctuation in your underband size during and after pregnancy.

I also really wanted to offer an alternative to the traditional drop down nursing cups so designed the Florence crop top style that has pull to the side cups for nursing which is really practical for night feeds.


What materials do you use and why?

Using premium fabrics for Six was a really important aspect of the brand for me. The products available on the maternity market generally use cheaper fabrics and are produced in Asia. No other brands were using good quality fabrics or producing in Europe. Comfort is key in maternity garments so using Italian jersey and French leavers lace ensures that the collection is soft to wear against the skin and comfortable as well as being functional and supportive.


Tell me about your jersey collection?

The jersey pieces are a collection of styles that are essential to your pregnancy and nursing wardrobe. They are designed to grow with you during your pregnancy in flattering lengths to cover your bump and have none of the typical ruching, gathering or wrap details often seen on  maternity wear. They are modern, refined and made in super soft Cotton Lyocel jersey. One of the jersey pieces is a tank dress with a discrete nursing panel and pull to the side cups inside the garment. I really missed being able to wear a dress when I was breastfeeding so designing a solution for this to be part of the collection was really important to me. One piece dressing is a must when you are too sleep deprived to make wise outfit decisions!! I really see this as an area that we will expand into as the brand grows.



What sizes do you carry? Can you explain how your sizing works?

All of the bras in the collection are sized Small Medium and Large. This is to accommodate the fluctuation in a woman's size during her pregnancy during each trimester.

I decided to take this approach to sizing from my own and other people’s experience of having to buy multiple bras in different sizes during their pregnancy due to their shape and size changing.Our bras are all sized generously in the cups using stretch fabrics to allow room for growth during the various stages of pregnancy. All of the bras with back fastenings have 4 hook size options to allow women to wear the bra on the loosest hook whilst pregnant and then gradually tighten the size after pregnancy as their body returns to its normal size. The first few weeks after pregnancy when your milk first comes in is the most drastic and uncomfortable change a woman will see in her size but this settles after a few weeks as feeding is established and then by around 6 weeks postpartum your size will have settled and reduced further.




Salon International de la Lingerie: Top 10




This weekend we visited the famous Salon International de la Lingerie trade show in Paris. Hundreds of lingerie, swimwear, loungewear and hosiery brands from across the globe exhibited their AW17 collections. We search for the most innovative and beautiful brands and have handpicked our top 10 labels...










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Lingerie as outerwear 2016



While underwear as outerwear is not a new phenomenon, 2016 has certainly been the year of revealing ruffles, silk slips and elegant exposure.

From luxurious loungewear to seductive suits and floor skimming sheer gowns, underpinnings have been utilised to elevate any ensemble.

For a unforgettable New Year's Eve outfit, we take inspiration from the most seductive stars...




Izabel Goulart

While attending the screening of Julieta at the Cannes Film Festival in May, Izabel Goulart layered a sweeping blush-hued silk satin robe over an intricately beaded bustier.



Susan Sarandon

Susan Sarandon caused a social media backlash and misogynist stir at this year's Screen Actors Guild Awards. The Oscar-winning actor wore a white, double-breasted, buttoned-up Max Mara suit with a visible black bra underneath. Many misogynists couldn't handle her 69-year old cleavage but we (and every sane person) thought she looked stunning in her seductive and sophisticated ensemble.



Ashley Graham

At the launch of her new lingerie line at Nordstrom this year, Ashley Graham wore a mid-length black pencil skirt and a sheer top over Adina Reay's Fran black balcony bra. It is not the first time this year Ashley Graham has worn lingerie as outwear and it is great to see her supporting an independent UK lingerie designer.



Kendall Jenner

Lace bralets have been hugely popular this year and none more so than Kendall's favourite Anine Bing bra. First worn at Coachella, Kendall has been spotted wearing it on several occasions. Our favourite look is her 90's over-a-plain-white-tee pairing.



Katy Perry

At this year's pre-grammy party, Katy Perry exhibited gothic glamour with an oversized black cross necklace, back trousers and a show-stopping intricately gold embellished corset.



Bella Hadid

At the launch party in honour of the 272-page Rizzoli tome, Dior: The Art of Color, Bella Hadid worn a lingerie inspired outfit. A stunning floor-skimming creation of nude polka dot tulle and boning over a crisp white menswear inspired lingerie set.



Dascha Polanco

At the VH1 Hip Hop Honors Awards in July, Orange Is The New Black actress, Dascha Polanco looked sensational in a sheer patterned peach-coloured bodysuit which revealed her matching lingerie set.



Winnie Harlow

This summer, model-of-the-moment Winnie Harlow wore a luxurious black silk robe, satin bodysuit, stockings and suspenders to Lewis Hamilton's Grand Prix Party at Cafe Royal in London.



Christmas Gift Guide


from top left to right: Caramel Adriana collar by BORDELLE, Claret embroidered tulle briefs from I.D. SARRIERI, Peel n' Stick push up cups by FASHION FORMS, Illustrated Christmas card from COCO DE MER, Pearl nipple jewellery by BIJOUX INDISCRETS, Swarovski crystal teardrop pasties from RUTH MELBOURNE, bra by GONZALES LINGERIE, Juliette Has A Gun perfume by BROOKLYN FOX LINGERIE, Gold leavers lace bodysuit from GILDA & PEARL, Green stretch-lace soft-cup bra by LONELY LINGERIE, Metallic gold silk pyjama set from YOLKE.


Tomorrow is officially the first day of the festive season and it's time to celebrate all things bright and beautiful.

From everyday luxuries to seductive stocking fillers, we explored all our favourite lingerie boutiques and brands to bring to you a covetable Christmas gift guide like no other.

- For the Naughty -

christmas-holiday-seasonal-festive-gift-guide-sensual-seductive-naughty-lingerie-pasties-ouvert-knickers-underpinnings-latex-sm-bondage-intimates-luxury-01 top left to right: ELISSA POPPY | BORDELLE | COCO DE MER

middle left to right: COCO DE MER | FLEUR OF ENGLAND | E.L.F ZHOU



- Something Nice -

christmas-holiday-seasonal-festive-gift-guide-sensual-seductive-nice-lingerie-hearts-pink-knickers-underpinnings-sleepmask-lace-cute-romantic-feminine-intimates-luxury-02 top left to right: AGENT PROVOCATEUR | ALEXANDER MCQEEN | FLEUR DU MAL


bottom left to right: HANKY PANKY | MIMI HOLLIDAY | FLEUR DU MAL


- Seductive Stocking Fillers -


top left to right: I Dare You: 30 Sealed Seductions from COCO DE MER | Body Jewellery by EDGE O'BEYOND  | Catwoman mask by CHROMAT

bottom left to right: Black crystal nipplets by E.L.F ZHOU | Erotic subscription box by UNBOUND | Candles by D.L & CO


- Everyday Luxuries -




Fashion Photography | Lingerie


I'm not sure what came first - my love of photography, or my love of lingerie.

There is nothing I find more inspiring than a beautifully shot lingerie editorial or campaign. Over the years I have followed the work of countless fashion photographers and my consistent favourites are the photographers who know the difference between sensuality and ouvert sexualisation.

Scroll down to see a few of my favourite lingerie photographers...





























Summer Seduction


lingerie set I.D SARRIERI





Summer-seduction-luxury-lace-lingerie-editorial-photoshoot-lingerie-la-femme-magazine-01(2)lingerie set ERESSummer-seduction-luxury-lace-lingerie-editorial-photoshoot-lingerie-la-femme-magazine-03lingerie L'AGENT BY AGENT PROVOCATEUR stockings LA PERLA Summer-seduction-luxury-lace-lingerie-editorial-photoshoot-lingerie-la-femme-magazine-06

lingerie I.D SARRIERI Summer-seduction-luxury-lace-lingerie-editorial-photoshoot-lingerie-la-femme-magazine-05

pink lace lingerie LA PERLASummer-seduction-luxury-lace-lingerie-editorial-photoshoot-lingerie-la-femme-magazine-08ivory lingerie YASMINE ESLAMISummer-seduction-luxury-lace-lingerie-editorial-photoshoot-lingerie-la-femme-magazine-04

silk satin lingerie KIKI DE MONTPARNASSE Summer-seduction-luxury-lace-lingerie-editorial-photoshoot-lingerie-la-femme-magazine-07



100% Cotton






We believe everyday lingerie should feel good and look good.

We all know that natural fabrics are more breathable and better for vaginal health, while Synthetic fabrics trap heat and moisture, making your underwear an optimal breeding ground for bacteria.

We understand the practical idea of choosing 100% cotton lingerie isn't always the most stylish option. So after some extensive research we handpicked several brands offering 100% cotton lingerie that is both sensible and chic...


lingerie set ROSSELL ENGLAND

Lingerie-la-femme-100-percent-cotton-lingerie-underwear-editorial-healthy-everyday-intimates-14 Lingerie-la-femme-100-percent-cotton-lingerie-underwear-editorial-healthy-everyday-intimates-13

soft-cup bra & shorts MARTHA ROSELingerie-la-femme-100-percent-cotton-lingerie-underwear-editorial-healthy-everyday-intimates-10

lingerie set ROSSELL ENGLAND | nightshirt SKIN Lingerie-la-femme-100-percent-cotton-lingerie-underwear-editorial-healthy-everyday-intimates-12 Lingerie-la-femme-100-percent-cotton-lingerie-underwear-editorial-healthy-everyday-intimates-11

lingerie set & t-shirt NICO UNDERWEAR


pyjama top & short SKINLingerie-la-femme-100-percent-cotton-lingerie-underwear-editorial-healthy-everyday-intimates-06


Lingerie-la-femme-100-percent-cotton-lingerie-underwear-editorial-healthy-everyday-intimates-05 Lingerie-la-femme-100-percent-cotton-lingerie-underwear-editorial-healthy-everyday-intimates-04

shirt M.I.H JEANS | knickers LOUP CHARMANT


shirt SKIN | chemise LUVA HUVA




Noteworthy-knickers-lingerie-la-femme-pixel-panties-indiegogo-crowdfunded-lingerie-start-ups-01 Noteworthy-knickers-lingerie-la-femme-pixel-panties-indiegogo-crowdfunded-lingerie-start-ups-02

PIXEL-PANTIESThese unique knickers are certainly eye catching!  Touted the "world's first 8-bit underwear", these knickers are the  brainchild of designers Cesaria & Sebastiao from Lisbon, Portugal.  Inspired their love of retro games and 8-bit visuals they set about creating a product that was fashionable and sexy.

Super stretchy, seamless and comfortable for everyday wear. These knickers may be distinctive but it's not their aesthetics that make them so noteworthy. The interesting thing about this label is that it was completed funded through Indiegogo, a crowdfunding platform.

Launched on Indiegogo in July of 2014, the brand caused quite the sensation and within a month they far surpassed their goal of $12,500 by almost double! The brand has gone from strength to strength and has launched a matching bra, new colours and are soon to release their first 8-bit swimwear. Click here to see their Indiegogo video.

Since then other lingerie labels such as feminist brand Neon Moon, luxury brand Karolina Laskowska, Millie Lingerie, Urban Undercover and Knix Wear have followed suit by using crowdfunding platforms to launch their brands or fund upcoming collections.

For us, crowdfunding is a great way to support lingerie start-ups and find individual and innovative products you won't see anywhere else.


Check out three intimates brands who currently running campaigns:


1 - STAY GLDN  - If you could only have one pair of underwear, these are them.

2 - PANTY PROP - 100% comfort for natural body functions.

2- KARMA BIKINIS  - 7% of proceeds to ocean conservation efforts.




Beija Flor is a brand new lingerie label. Having launched only 4 days ago! Last month I had the pleasure of visiting their studio and finding out more about the Luxury London based brand. 

Read on for our exclusive interview with Abbie and Mazie, the two sisters behind the label ...

Tell me about your brand.

Abbie: Beija Flor is a modern, minimalist and urban lingerie brand. We wanted to make lingerie that we, and women we know, would wear. Our aim was to make underwear that reflected our outerwear choices. Clean, simple, sexy pieces you can wear under your suit.

Mazie: Our X, Y, Z ethos is an integral part of our brand. It was essential that we were able to offer up to a G cup. We imagine 3 friends sitting around a table. One’s an A cup, one’s a B cup and the other is a G - why can’t they shop at the same place? They all have a similar taste and want the same aesthetic so it seems unreasonable to us that the G cup has to go to specialist larger-cup retailer.

Abbie: Bigger-cup brands often go for a retro, almost burlesque, feel and shape. But just because you have bigger boobs it doesn’t mean you want that look!


When did you start the brand?

Mazie: We officially started working on the brand just under a year ago, in February 2015. Abbie had just come back from living in Brazil in January so we moved pretty quickly! We flirted with the idea of launching to trade but it meant we would have to wait till September 2016 to launch properly!

Abbie: We knew we wanted to do things differently. While it was scary at times, we decided not stick to the traditional seasons and launch early. So we’re debuting what was originally our A/W16 collection in January and we’ll be adding new things onto the site every 8-9 weeks. It’s liberating to know that we can sell our products whenever we want!


So when is the launch date?

Abbie: We officially launch on the 6th January. It’s the day the website will go live! We’re really proud of it; we’ve worked with a great web designer to produce something that is truly sleek and beautiful. There’s also a video. We’ll be unveiling it on the website and then showing it again at our launch party on the 12th January.


What was your history before the brand, did you always want to get into lingerie? 

Mazie: We grew up around lingerie. Our mum started Aura, a company which designs and supplies lingerie to the UK high street. There were always pants and bras on our kitchen table! Abbie was a size 34B at the time so her wardrobe was always bursting with free lingerie samples.

Abbie: Yes, it was amazing!

Mazie: It’s a great industry but I never knew what I’d end up doing. I studied Business and was working for a small menswear label before we started Beija Flor.

Abbie: I didn’t know either. I studied Footwear Design at Cordwainers. But lingerie is too good an industry not to be involved. Through our parents we have access to amazingly talented people and resources most start-ups only dream of. It would be silly not to try - if we had never given it a go, we’d always wonder “What if?”


I love the name, is there a story behind it?

Abbie: Beija Flor means ‘Hummingbird’ in Portuguese. They’re beautiful and eye-catching but also very minimalist. There’s nothing excessive about it, no huge feathers or oversized wings! It’s just attractive and simple.

Mazie: We feel the hummingbird reflects our brand really well - it’s neat, tidy and precise. Beija Flor is to-the-point lingerie, no bells, no whistles.


Do you have a muse?

Abbie: We don’t have one particular muse, we’re inspired by lots of different women. We idolize women who are kicking ass and doing things for themselves.

Mazie: We love #GIRLBOSS and the whole spirit behind it. I read the book by Nastygal founder, Sophia Amoruso, and found it inspiring. We also have a lot of respect for women such as Sophia Webster and Sharmadean Reid (The WAH Nails founder) - Women who have created their own businesses from nothing and achieved phenomenal success.


Do you have an ideal celebrity customer? 

Yes, we have three: Clémence Poésy, Alexa Chung and Chloe Sevigny. They’re awesome; they have effortless style and great taste!


What was the inspiration behind your first collection?

Abbie: Our first collection is called ‘Without Exception’. It was inspired by the many women we spoke to during our market research. For our first collection we wanted to master the basics - Black, white and ‘nude’. The ‘nude’ for us is our walnut colour and we decided to add in a grey as it compliments so many skin tones.

Mazie: Our next collection, which is called the ‘Mombasa’ range, is a little crazier. The fabric was the main source of inspiration; we always start designing with the fabrics and colour cards first.


What fabrics do you use and why?

We use European fabrics such as French lace and tricot, Italian cotton and satin and Spanish swimwear materials. The quality of the cloth is important to us and we find European fabrics are the best quality.


What sizes do you produce?

Our bra backs go from 32-36 and Cups AA-G.

X = AA-B.

Y = B – D.

Z =DD – G.

Knickers and suspenders are size 1 (6-8), 2 (10-12) and 3 (14-16)

We hope in the future to expand our size range to be even more all-inclusive. A G cup really isn’t that big these days!

Screen Shot 2016-01-07 at 11.43.45

What is your biggest career moment?

Mazie: I don’t feel we’ve had one major career moment yet... although lots of great little things have happened. We were thrilled when the founder of Mother Meetings, one of the networking groups we belong to, followed us on Instagram and sent us a XX.

Abbie: I agree! Also getting production and tote bags, we were worried our stuff was going to be late so it was a relief when it arrived. Also the technical team, who have extensive experience with lingerie and really high standards, have started wearing our designs. It's such a huge compliment.


What is next for the label?

As well as preparing for the launch we're currently working on our Spring/Summer range. We'll be introducing swimwear next season. Also eventually we'd like to get into some stockists. Harrods and Selfridges would be amazing. And we're also looking at independent boutiques - there are some great ones, such as Goodhood in Shoreditch, that beautifully curate their stock.

To find out more about Beija Flor and visit their shiny new website London: click here.




This week Neon Moon launched their limited edition Christmas collection in stunning emerald green! Inspired by their choice of colour, I decided to do some research and find other enviable lingerie in this beautiful yet rare colour...


lingerie set by MARKS & SPENCER

Emerald-green-Christmas-2015-lingerie-NEON-MOON-bra-06NEON MOON

Emerald-green-Christmas-2015-lingerie-and-other-stories-lace-bra-04& OTHER STORIES



Emerald-green-Christmas-2015-lingerie-marks-and-spencer-bra-05MARKS & SPENCER

Emerald-green-Christmas-2015-lingerie-Lonely-lingerie-bra-08LONELY LABEL - SWIMWEAR

Emerald-green-Christmas-2015-lingerie-stella-mccartney-bra-09STELLA MCCARTNEY





Lancaster & Cornish is an online ethical wedding trims, tableware and accessories store based in Cornwall. Through Notonthehighstreet.com they also sell organic knicker making kits. While, lets admit it, these may not be the most tempting knickers, they do make a wonderfully quirky, fun and useful present. Suitable for beginner sewers who can use a sewing machine, the kit contains organic fabric, elastic, a unique high leg brief pattern (fully graded from sizes 8-18), full easy-to-follow instructions and a Lancaster & Cornish sew in label. Typically they take 2-4 hours to complete and are incredibly fun to make!

Lancaster & Cornish care strongly about the environment and the people producing the fabric. For that reason they only sell products that are ethically sourced, fairly traded and certified organic (where available). The fabric used to produce the knickers above is 100% certified organic cotton that has been dyed with low impact dyes.

The kit is available in two colour-ways: White with red spots & Black with white spots.

Knicker making kits are a great stocking filler for any lingerie lover.


Lancaster & Cornish's beautifully curated Instagram is a great source of wedding inspiration. From elegantly displayed ribbon, to bouquets of flowers, bridal laces and perfectly styled table arrangements. Just click the image below to go the Lancaster & Cornish Instagram page… knicker-making-sewing-kit-lancaster-and-cornish-stocking-filler-xmas-gift-lingerie-instagram-04





Top 5 Lingerie Books


Coffee table books make the perfect presents. Here are our top five lingerie books to treat a yourself or a loved one this christmas ...



La Perla - Lingerie & Desire


A gorgeously illustrated book showcasing the exquisite high-end lingerie from the world-renowned Italian brand La Perla. La Perla is celebrated for its sophisticated, sexy, and beautifully designed and crafted lingerie. The company was founded by Ada Masotti, an artisan skilled in the tradition of handcrafted Italian corsetry, in 1954 when she opened a small lingerie boutique in Bologna. She combined her impeccable craftsmanship and understanding of women’s bodies to fulfil their growing desire to possess undergarments that were not only functional but also beautiful and alluring. This is the only book ever published on the glamorous and delicate lingerie produced by La Perla throughout its history. The book first pays homage to the Italian craftsmanship, including the use of fine Italian fabrics, that helped to establish La Perla as the maker of sophisticated couture lingerie, and that continues with today’s collections to set the company apart from other brands. Then it showcases the exceptional intimate garments the company has created throughout the years with gorgeous archival images as well as sexy, sumptuous photographs of the latest collections. La-Perla-Lingerie-And-Desire-lingerie-la-femme-books-for-lingerie-lovers-christmas-gift-guide-02 La-Perla-Lingerie-And-Desire-lingerie-la-femme-books-for-lingerie-lovers-christmas-gift-guide-03

£52.50 Amazon


Agent Provocateur - The 4 dreams of Miss X


An astounding collaboration between Agent Provocateur, Mike Figgis and Kate Moss, "The 4 Dreams of Miss X" breaks new ground. Genius innovators in haute couture, AP have commissioned Mike Figgis to portray Moss in her first acting role, resulting in four unique films: "Shadows", "Scale", "Exhibitionist and "Narcissus" - "The 4 Dreams of Miss X". Shot in night vision, these films are intensely intimate: a beautiful woman's private dream experiences. Agent-provocateur-the-four-dreams-of-miss-x-lingerie-la-femme-books-for-lingerie-lovers-christmas-gift-guide-01 Agent-provocateur-the-four-dreams-of-miss-x-lingerie-la-femme-books-for-lingerie-lovers-christmas-gift-guide-02

£25 Amazon


Second Skin


A body clad in satin and lace is more erotic than nudity. Women have always known it and men probably will not disagree. Lingerie has an inspiring effect. Also on designers. They dedicate all their finesse to a tiny piece of nothing, the fabric dreams are made of. Patrice Farameh, specialist for exquisite lifestyle products, has set out on an voyage of discovery and discovered the 30 most exciting labels. Skilfully put in the limelight by the best photographers, fragile sensual masterpieces unfold in the shape of 160 large illustrations. The book offers deep insights into the world of clinging enticements that presents itself, radiant and sexy. Second-Skin-lingerie-la-femme-books-for-lingerie-lovers-christmas-gift-guide-01 Second-Skin-lingerie-la-femme-books-for-lingerie-lovers-christmas-gift-guide-02

£20.25 Amazon


Contemporary Lingerie Design


The design of lingerie is often seen as a mystery, even by professionals working in other sectors of the fashion industry. This book aims to explain the processes at work and the many unexpected influences that shape the colour, silhouettes, and decoration.

The book documents the rise of the deluxe lingerie brand. This interest in luxury labels has led many young designers to chose lingerie as a creative outlet?conscious of fashion, but also with a clear view of their own "lingerie world".

Contemporary Lingerie Design features the work of 30 lingerie designers from around the world, bringing out the individuality of each designer and providing a compelling insight into their working methods. Beautifully illustrated throughout, it presents inspirational images from the designers' collections alongside their sketches and mood boards.

Contemporary-lingerie-design-lingerie-la-femme-books-for-lingerie-lovers-christmas-gift-guide-01 Contemporary-lingerie-design-lingerie-la-femme-books-for-lingerie-lovers-christmas-gift-guide-02

£35 Amazon


Lillian Bassman - Lingerie


Through the 1950s and the early 1960s, working with that era’s supermodels, fashion photographer Lillian Bassman created the quintessential modern feminine image of women in their lingerie. As Ginia Bellafante put it in the New York Times recently, “In place of heavyset women constraining themselves in what was essentially equipment, Ms. Bassman deployed immeasurably lithe models, conveying a world in which women seemed to linger in the pleasures of their own sensuality.” Fifty years later, these images have lost none of their allure, and the enormous cultural impact of the TV show Mad Men has given them new currency. This book provides a collection of sensual images from Lillian Bassman.Lillian-Bassman-lingerie-la-femme-books-for-lingerie-lovers-christmas-gift-guide-01 Lillian-Bassman-lingerie-la-femme-books-for-lingerie-lovers-christmas-gift-guide-02

£19.99 Amazon


Which book is your favourite? If we've missed out your favourite lingerie book let us know below... 



Jessica is a new full-time model from Brighton. She is self-confessed hippy who loves to promote peace and self-acceptance. Here she shares her individual style, most coveted lingerie and love of gemstones...

Hi Jessica, tell me about yourself:

Hi, I'm 18yrs old and represented by Storm Models. I love acting, psychology and yoga. I studied psychology at college. I've always loved acting so am so happy to be able to do acting auditions through Storm. I've have been full time modelling since July, it’s all very exciting its going really well. I’m already working with clients such as ASOS, New Look etc. I was scouted by Storm at a festival when I was 14yrs old which was the most surreal experience as I'd never thought about modelling.


How would you describe your style?

I am a definite hippy! I love big patterned harem pants,  loads of wooden jewellery and gemstone rings. I like to wear Free People clothing as it is so well made and definitely reflects my style - although I get most of my clothes from either Camden Market or the Laines in Brighton. I love jewellery too, my favourite ring is a silver band with a Moldovite stone set in it from Two Feathers in Brighton. I like gemstones because of all the different meanings they can have - Moldovite especially. I also make my own jewellery and I've just got the hang of making earrings.


Would you say your lingerie fits into you that style or do you like to express yourself differently or experiment underneath?

It's hard to find lingerie which really matches my general style so usually I just go for things that are simple, lacy and make me feel good. I generally shop for underwear in Urban Outfitters and H&M and have got my eye on a set from "For Love and Lemons" too!!

 What’s your favourite set of lingerie and why?

My favourite set is one I bought really recently from H&M, I love it because it's perfect for me in the way that it's comfortable and has really lovely back detail.


How would you describe you body image?

I have always been body confident. I think it's important to look after your health; I love yoga, swimming.


Are there any words of wisdom you like to live your life by?

My mum always told me to trust your instincts so I definitely live by that! Lingerie-la-femme-la-vie-en-lingerie-jessica-towner-storm-models-underwear-victorias-secret-02