new swimwear brand




Last weekend we had the chance to visit the bi-annual Lingerie and swimwear trade show in Paris. In summer the show's focal point is swimwear and activewear, with thousands of exhibitors from all over the world showing their covetable collections. It's a great opportunity to meet the designers behind the global brands we so often swoon over online and discover any newly launched labels.

Scroll down to see our best-loved brands...





Arabella London captures the new swimwear space with stand out, form-fitting multi-functional pieces. Working beautifully on the beach and moving seamlessly into the evening, these are luxury wardrobe staples that challenge perceptions of swimwear and champion the perfect fit.

The initial capsule collection, AM by Arabella, uncovers swimwear designed to be worn far beyond the beach and with a focus on perfecting the bottom line. Arabella has reinvented swimwear – innovative design, close attention to detail and specific fabric choices have created pieces that bridge the gap between swimwear and ready-to-wear. The more relaxed styles have been designed to be worn as “swimtimates” layered under clothes, whilst the more sophisticated pieces can be worn right into the evening. Both beach chic and evening glamour are seamlessly blended and the collection is just at home on the world’s fashion stages as it is by the beach.

Arabella London has a fastidious care for construction – sculpted briefs define the waist, whilst the signature convex curve sits on the most flattering point on the body – complimenting your natural curves. Contoured bras have been uniquely crafted to provide both support and style whilst retaining elegance and structure. Secure gold clasps are integrated into the suits and adjustable straps guarantee a perfect fit and can be removed to immediately to offer a new silhouette and multiple styling options.

Commenting on the new collection, Arabella, 25, said; “This brand has been two years in the making, always with the premise that swimwear should be both chic and a great fit. Every piece is crafted to have a transitional and trans-seasonal appeal. The freedom and spontaneity that should encompass a holiday is brought to life in this collection – the pieces function equally well whether worn pool-side or styled under evening separates.”

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PALM focuses on creating unique, luxurious swimwear with a timeless appeal. Dedicated to modernising the classic swimsuit by creating beautiful, simple-lined pieces that encapsulate subtlety and understated elegance. Each piece is made from luxurious Italian LYCRA®XTRA LIFE which provides exceptional shape-retention, chlorine-resistance and UV protection. A commitment to sustainable design is reflected in the use of high quality ECONYL fibres and high-quality recycled materials where possible.

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Rose Marin is a Swim & Sunwear fashion brand based in Portugal. Established in 2015, Rose Marin features a multifaceted collection which harmonise elegance and innovation, with special attention and emphasis on details, soft cuts, and an exquisite selection of materials, adapted to sophisticated customers, who wish to join their fashion look with a surprising touch. The collections bear the signature of their founder and creative director Tereza Da Mota, whose inspiration is drawn from contemporary art, sports, travels and youth culture.

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‘Collar’ believes in the beauty of unconventionality and strives to dress the personality not a body type, encouraging women to love their skin, their being and the tiny imperfections fully and honestly.

In a time when the female body is hyper–sexualised, the label wishes to bring back the covert, concealed intimacy.

Merging high functionality with exceptional quality, ‘Collar’ maintains a mysterious and refined expression of beauty with a twist of edginess for a confident state of mind.

Holding a conscious and respectful outlook on the world and people around, label’s pieces are crafted locally in Latvia in limited quantities not to overproduce, as well as to retain their high design value. With an ethical, slow fashion thought in mind, the swimwear and lingerie pieces are made to last and bring a progressive change for the sake of a more harmonic co-existence between the inner and outer worlds of oneself.

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Swimslow is a sustainable swimwear brand. Designed in Iceland and made in Italy out of recycled quality fabrics. With focus on minimising environmental impact and the nowness in life, the philosophy behind Swimslow springs from the local culture and history of bathing in the Icelandic swimming pools. Simslow don’t believe in swimming seasons – swimming is a part of the daily life in Iceland and the designer took inspiration from her ritual trips to the local pool and the wooden sauna and mixed it with her experience to be in the now.

The weave in the swimsuits is from used materials such as rugs and fish nets. It’s made in Slovenia with an emphasis on the lowest possible impact on the environment. The material is then made in Northern Italy and is OEKO- TEX® certified. The swimsuits are then cut and sewn in the same region, just a few kilometres from the factory that makes the material.

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Nouveau: 2015




January 2015 welcomed the arrival of Blue Reign. A dark, sexy and beautiful brand which marks an era of self-sufficiency,fearless independence and infinite possibilities. There are no boudoir secrets or romantic mysteries...  Only a lifestyle of success and ambition. A statement of progressiveness. An exploration of confidence. A celebration of control.

Redefining the balance between sex and power, designs from Blue Reign embody the lifestyle of the progressive modern woman, reminding her of her self-worth, her ambitions and her ability to take control of her world. Each piece is carefully constructed and all handmade to order from a home studio in London. With bra sizes ranging from 28B - 34HH and knickers from XS - XL, Blue Reign caters to women beyond the core sizes.

The Dynasty collection takes inspiration from Scythian history and their battle culture. Scythian warriors used quilted leather in a protective manner during combat to defend themselves from the opposition.This debut range introduces the notion of strength (Leather) and fearlessness (chiffon). When combined, these two fabrics create a beautiful paradox of power and finesse. The elegant handle and immersive matte finish of the chiffon pieces command attention but also convey a sense of respect; and the leather has been hand quilted to achieve a careful, strong and eloquent finish. Each design is bold, strong and definitive – sure to make a statement.

Blue Reign is about acceptance, celebration and self ownership.

Your world. Your Rules.


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On January 26th 2015 Hackwith Design House launched their first swimwear line, HDH Swim.

The collection is beautifully simplistic, conveying a sense of understated elegance. Each piece is minimalistic and versatile, combining neutral colours and simple silhouettes - flattering against any body type. Featuring 12 different swimwear designs in black, white and two-tone combinations , these are perfect to mix and match! While most of Hackwith Design House's pieces are available in limited edition, HDH Swim, like their basics line, will be available on the website all year round. Made by hand in their Minneapolis studio, each piece is of exceptional quality - and thankfully they offer international shipping!

"I like to design with the idea that women's bodies are as diverse as their skills, talents and accomplishments. Our Swim line is no different, with designs intended to complement all unique body types." - Lisa Hackwith, Founder

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For me, the launch of  Adina Reay was much anticipated.  After coming across their brand at The Lingerie Edit in London, I couldn't wait to get my hands on their designs.

Sharon Lake, the Founder, told me she wanted to create a larger-cup brand everybody would want to wear - even women who could slip into a Agent Provocateur set with ease. After browsing through the collection, I could tell her goal had been accomplished. Available in sizes 32DD to 36G, Adina Reay offers covetable, highly luxurious sets with beautiful, elegant bras and equally stunning suspenders and knickers.

The brand's signature style challenges traditional patterns by using hidden structural elements and whisper-fine, yet strong, fabrics to maximise support within the cup - allowing delicate straps and reduced coverage over the bust, sides and back. The aim is to make women feel special when they buy and wear Adina Reay, no compromises have been made on the quality of design, materials, manufacture or packaging. Its the lingerie that women of this size have deserved for years but have had difficulty finding. The collection comprises of pieces created from the highest artisan-quality; Leavers laces, bespoke Austrian embroideries, satins and tulles, creating a classic, sophisticated yet modern look.

Adina Reay is modern and sophisticated lingerie that is beautiful in its own right, regardless of size.

A small selection of their collection in now available online with more to come..


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Gem Picket is the brainchild of veteran interiors and fashion executive, Germaine Picket. After leaving the fabled Store Development department at Ralph Lauren, where she created global retail interiors for the iconic brand throughout the better part of a decade, Germaine decided to give life to a lingerie concept she had conceived several years prior. Beautiful, comfortable, sexy creations of luxurious natural fiber fabrics (particularly cotton) in a neutral palette, something she had struggled to find in the marketplace.

Based in Manhattan, NY and due to launch in AW 2015, the namesake line Gem Picket introduces sophisticated and feminine silhouettes in cotton/silk batiste and fine cotton knit fabrications sourced from Japan and Italy. Ranging from soft bras to expertly cut knickers to open-back tanks and flirty shorts, lounge pants to leggings, bodysuits to rompers, perfect to wear together or separately, inside the bedroom or out...

" Like many women, I wear my day clothes like a suit of armour, a uniform. They help us create who we need to be for the public role we play on any given day. They are a means of expressing who we are to the world, or want to be, and where we fit in. But in my private life, I want to express nothing more than my playful, relaxed, cute, sexy, smart and sophisticated inner self. Truly being who I am and not who someone else wants me to be. " - Gem Picket


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For 2015, two established and renowned brands come together to launch the Sian Hoffman x Model Traitor SS15 Collection.

Sian Hoffman creates sensual body-sculpting foundation garments, handmade with particular attention to detail and the highest quality of craftsmanship. Pushing boundaries between fashion and the erotic, her corsetry is timeless and alluring. Her collections can be broken down into four distinct lines – Fashion, Restraint, Bridal and Feminine Vintage. Each is versatile in the preferred way of wearing; as underwear or outerwear. Sian’s highly exclusive and unique collections are designed completely from scratch, without the use of existing historical patterns. These cutting edge foundation garments include beautiful control girdles, panty girdles, waspies, full-cupped tightlacing corsets, posture collars, luxury everyday basics and bespoke boned and laced items. All are predominantly designed for waist reduction, encouraging posture and forming a magnificent silhouette.

Her fascination with the corset has grown beyond aesthetics and body modification, to the psychological effects it has over the wearer. It is of enormous satisfaction, not just creating these intricate sculptural pieces but to empower her clients whatever their gender, with an open-minded approach that encourages the wearer to be proud of their body and fantasies: Power, Seduction, Domination, Submission, Comfort; but most importantly, Confidence…

The Model Traitor is a London based brand created by British born, renowned corsetry designer, Sian Hoffman and Sardinian born fine artist Valentina Piras, who have seamlessly managed to blend their expertise of luxury design and craftsmanship with the philosophy of fetishism. The concept is based on the firm belief that sensual pleasures have to be fulfilled, consentingly, limitlessly and fearlessly, enriching our lives and relationships from the pleasure we create.

The Model Traitor’s signature collection comprises of luxury leather restraints and hand crafted flagellant tools created in their London Discipline Atelier.  Traditional but uniquely designed objects of restraint are distinguished by a selection of high quality leathers with premium gold brass fittings. Their powerful design oozes richness, style and beauty and although they are created for the art of bondage, The Model Traitor Choker’s and Cuffs can make a distinctive fashion accessory for their symbolic and aesthetic as well as their predominate functionality. Their irresistible erotic body wear is designed to accentuate and flatter the sublime female form and enhance pleasure whether it is for the part of seductress or submissive. Gracing the pages of publications including Vogue, Garage, W, GQ and Ellen Von Unwerth’s limited edition book ‘Story of Olga’, to name a few, their pieces are stylish, yet sinfully alluring…

The  new SS15 collection not only features Sian Hoffman's timeless and alluring corsets combined with The Model Traitor's luxury leather restraints, it also incorporates a brand new selection of body wear harnesses and luxury lingerie.

Sian Hoffman will soon be launching a new e-commerce site which will also featuring the brand new SS15 collection... so, intently, watch this space...

tmt Kimono mistress corsetImages from the Sian Hoffman X Model Traitor SS15 Look book - Photographer: Tim Bret Daylingerielafemme-nadiaking