minimal lingerie

DU JOUR: FROM PLANS TO PRODUCT

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In January we revealed our plans to launch Du Jour - a collection of comfortable and covetable everyday knickers. Designed to flatter the body and look great on any size, - whether you're a UK size 8 or 22.

Inspired by the early morning sunshine and long summer days, we've revved up our pace and finally we're ready to give you a peak at our first product!

The Du Jour Daily Brazilian Cut Brief is a modern, minimalist take on the often cutesy 'days of the week' knickers. This high cut 90's inspired silhouette combines soft custom designed elastic and ethical organic cotton jersey. There's still lots more to do until we launch but we are slowly getting there!

Du Jour is the embodiment of the Lingerie La Femme ethos; promoting Natural Beauty, Diversity, Body Positivity and Sensuality without ouvert sexualisation.


Sign up to the Du Jour newsletter to be the first to view the final collection and receive exclusive behind the scenes access ...

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Click below to join the Du Jour journey on Instagram...

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Designer Profile: Marika Vera

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Marika Vera

 is a luxurious lingerie label, designed by stylist and fashion designer Marika Vera. After studying Fashion Design at the Isitutuo Marangoni in London, Marika went on to work for several fashion and intimates brands, including Pauric Sweeney, Giles Deacon, Vanessa Bruno and Yes Master, before launching her eponymous label in 2010.

Now based in the heart of Mexico City, Marika designs timeless pieces that elegantly bridge the gap between underwear and outerwear. Worn by countless celebrities including Rihanna, Daisy Lowe and Emily Ratajkowsky, the brand effortlessly combines style and sensuality for the modern woman.

Marika Vera is sold in small boutiques in London, LA, NYC and Sydney and they will be opening their store in Mexico City, Polanco Area in September.

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You studied in Australia, and at the Istituto Marangoni in London, then made the decision to return to Mexico and launch your own brand. How important is your international background and your Mexican soul?

 

When I graduated I had no choice but to come back to my country, it is hard to find a job in Europe with a Mexican passport. In Mexico it is hard to find a well-paid job as a designer and the lingerie industry is very focused on the mass-market, it’s about volume and Mexican consumer behaviour (mainly padded bras and shape-wear), so I had no choice but to try to build my own brand. I think the International experience has influenced my fashion culture and knowledge of design; however, it is here in my country where I found the infrastructure to make it happen at a reasonable price. My soul is in making women all around the world feel free when they work, when they seduce.

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How would you define SIGNATURE by Marika Vera, your diffusion line of lingerie?

 

SIGNATURE by Marika Vera is an extensive collection of reinvented teddies, negligees, kimonos, bodysuits and lingerie. Complemented by a mix of luxury basics that fit into every modern woman’s wardrobe. The garments are made in Mexico with high quality fabrics and trimmings, always following delicate and minimalistic lines, without compromising the erotic element of the garments.

Click image below to follow Marika Vera on Instagram

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What are your sources of inspiration?

 

I am always on the search for what’s happening in the world of fashion, music, art and design. I love to find strong female characters in films; a few days ago, I found this amazing Director from the 1930’s - Busky Berkeley, he was such a great artist and his work was very related to femininity and eroticism. He was the one that made that Carmen Miranda video "The Lady in the Tutti Frutti Hat", I highly recommend having a look at his black and white work. I love vintage lingerie and swimwear and I own a collection of cheap yet amazing finds, which inspire me a lot in the design process.

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Any tips to young designers that are going to approach the lingerie world?

 

Get to know the market, the competitors, give your best at your graduation collection, ask for internships more than 10 times if necessary in the places you admire, understand female bodies, design things you will wear anytime to represent your sensuality. If you are building a brand focus on finding production and materials that allow you to have a competitive price, you need to compete if you want to have creative freedom and continue to grow.

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ARTICLE AND DESIGN | LINGERIE LA FEMME

 

INTERVIEW | WWW.MAREDIMODA.COM

 

VISIT THE MARIKA VERA WEBSITE

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Wimbledon Whites

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swimsuit | MELISSA ODABASH

Even if you're not fond of tennis, it's fun to get into the spirit! This summer I implore you to eat strawberries and cream, drink champagne and wear lots of white. What's not to love?

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bikini brief  | SEAFOLLY


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NEGATIVE UNDERWEAR


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THAPELO PARIS


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KRISS SOONIK


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MARYSIA


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MAISON LEJABY


Wimbledon_huit_brief_and_bra_whte_lingerie_08HUIT


Wimbledon_Minamale_animale_white_bikini_swimsuit_mesh_lingerie_12MINIMALE ANIMALE


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B.TEMPTE'D

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