luxury swimwear




Last weekend we had the chance to visit the bi-annual Lingerie and swimwear trade show in Paris. In summer the show's focal point is swimwear and activewear, with thousands of exhibitors from all over the world showing their covetable collections. It's a great opportunity to meet the designers behind the global brands we so often swoon over online and discover any newly launched labels.

Scroll down to see our best-loved brands...





Arabella London captures the new swimwear space with stand out, form-fitting multi-functional pieces. Working beautifully on the beach and moving seamlessly into the evening, these are luxury wardrobe staples that challenge perceptions of swimwear and champion the perfect fit.

The initial capsule collection, AM by Arabella, uncovers swimwear designed to be worn far beyond the beach and with a focus on perfecting the bottom line. Arabella has reinvented swimwear – innovative design, close attention to detail and specific fabric choices have created pieces that bridge the gap between swimwear and ready-to-wear. The more relaxed styles have been designed to be worn as “swimtimates” layered under clothes, whilst the more sophisticated pieces can be worn right into the evening. Both beach chic and evening glamour are seamlessly blended and the collection is just at home on the world’s fashion stages as it is by the beach.

Arabella London has a fastidious care for construction – sculpted briefs define the waist, whilst the signature convex curve sits on the most flattering point on the body – complimenting your natural curves. Contoured bras have been uniquely crafted to provide both support and style whilst retaining elegance and structure. Secure gold clasps are integrated into the suits and adjustable straps guarantee a perfect fit and can be removed to immediately to offer a new silhouette and multiple styling options.

Commenting on the new collection, Arabella, 25, said; “This brand has been two years in the making, always with the premise that swimwear should be both chic and a great fit. Every piece is crafted to have a transitional and trans-seasonal appeal. The freedom and spontaneity that should encompass a holiday is brought to life in this collection – the pieces function equally well whether worn pool-side or styled under evening separates.”

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PALM focuses on creating unique, luxurious swimwear with a timeless appeal. Dedicated to modernising the classic swimsuit by creating beautiful, simple-lined pieces that encapsulate subtlety and understated elegance. Each piece is made from luxurious Italian LYCRA®XTRA LIFE which provides exceptional shape-retention, chlorine-resistance and UV protection. A commitment to sustainable design is reflected in the use of high quality ECONYL fibres and high-quality recycled materials where possible.

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Rose Marin is a Swim & Sunwear fashion brand based in Portugal. Established in 2015, Rose Marin features a multifaceted collection which harmonise elegance and innovation, with special attention and emphasis on details, soft cuts, and an exquisite selection of materials, adapted to sophisticated customers, who wish to join their fashion look with a surprising touch. The collections bear the signature of their founder and creative director Tereza Da Mota, whose inspiration is drawn from contemporary art, sports, travels and youth culture.

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‘Collar’ believes in the beauty of unconventionality and strives to dress the personality not a body type, encouraging women to love their skin, their being and the tiny imperfections fully and honestly.

In a time when the female body is hyper–sexualised, the label wishes to bring back the covert, concealed intimacy.

Merging high functionality with exceptional quality, ‘Collar’ maintains a mysterious and refined expression of beauty with a twist of edginess for a confident state of mind.

Holding a conscious and respectful outlook on the world and people around, label’s pieces are crafted locally in Latvia in limited quantities not to overproduce, as well as to retain their high design value. With an ethical, slow fashion thought in mind, the swimwear and lingerie pieces are made to last and bring a progressive change for the sake of a more harmonic co-existence between the inner and outer worlds of oneself.

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Swimslow is a sustainable swimwear brand. Designed in Iceland and made in Italy out of recycled quality fabrics. With focus on minimising environmental impact and the nowness in life, the philosophy behind Swimslow springs from the local culture and history of bathing in the Icelandic swimming pools. Simslow don’t believe in swimming seasons – swimming is a part of the daily life in Iceland and the designer took inspiration from her ritual trips to the local pool and the wooden sauna and mixed it with her experience to be in the now.

The weave in the swimsuits is from used materials such as rugs and fish nets. It’s made in Slovenia with an emphasis on the lowest possible impact on the environment. The material is then made in Northern Italy and is OEKO- TEX® certified. The swimsuits are then cut and sewn in the same region, just a few kilometres from the factory that makes the material.

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Spring/Summer 17


 It's not even spring and we're already thinking about summer! If you're like us and you're craving a little sun, sea and sangria you'll love our favourite SS17 lookbooks. We've chosen our 4 favourite lookbooks for their stunning photography, beautiful locations and covetable collections.

Scroll down to get in the mood for the sun-kissed season...



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click here to shop the lookbook



click the images to shop....

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How you make your own bikini bottom...

You will need:

Half a metre of swimwear fabric (Lycra/spandex)

Half a metre of lining fabric (Nylon tricot or Powernet mesh work well)

1-2 Meters of fold over elastic (we used 18mm wide FOE)

Rotary cutter (essential when working with stretchy and delicate fabrics!) and a cutting mat


Thread and Scissors

Spray Starch (optional)

Sewing machine (with a 3 point zigzag stitch)



Feel free to download the pattern HERE.

Our Pattern is available in a sizes 8 -16. We drafted the pattern using the Bikini Pantie Block on page 96 of Ann Haggar's Pattern Cutting for Lingerie, Beachwear and Leisurewear. If you have the book you can make the same bikini pattern to your own measurements.

STEP 1: Print out all 4 A4 pages of the PDF pattern. Assemble the pattern pieces together as shown below and tape together.

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STEP 2: Cut out the FRONT and BACK pattern pieces in your size and tape the back pattern piece to the front to make ONE PATTERN PIECE.


STEP 3: Cut out ONE outer piece and ONE lining piece. Depending on your choice of material, you may find it curls in at the edges. To make sewing a lot easier, use a little spray starch and press to add stiffness to the fabric.


STEP 4: Pin outer and lining pieces together (right sides together).

Lingerie-la-femme-diy-bikini-bottoms-swimwear-sewing-project-bathing-suit-how-to-make-materials-06STEP 5: Overlock the side seams. Make sure to leave the top edges open as they will be closed with the waistband elastic later.


STEP 6: Turn your bikini bottom inside out so that the seams are secured inside the lining and press.Lingerie-la-femme-diy-bikini-bottoms-swimwear-sewing-project-bathing-suit-how-to-make-materials-08

STEP 7: Cut your waistband elastic: For a size 8 cut 2 widths of 78.5cm.

Size 10 cut 2 widths of 81cm | Size 12 cut 2 widths of 83.5cm.

Size 14 cut 2 widths of 86cm | Size 16 2 widths of 88.5cm.

STEP 8: Find the centre of your elastic by folding it in half and pinning. Pin the middle of the first piece of elastic to your Centre Front and the second piece of elastic to the centre back. Fold the elastic over the raw edges, making sure that the lining is incased, and pin in place. ***NOTE: when pinning, make sure to pull gently on the elastic (not the fabric) to add tension.**

Lingerie-la-femme-diy-bikini-bottoms-swimwear-sewing-project-bathing-suit-how-to-make-materials-05STEP 9: Sew your FOE in place using a 3 step zigzag stitch. Once you reach the edge of your bikini bottom continue to zigzag stitch the elastic to complete your side ties.Lingerie-la-femme-diy-bikini-bottoms-swimwear-sewing-project-bathing-suit-how-to-make-materials-09...And Voila, you're finished!


Heavenly Handwork


Summer style has never been so creative. This season, many designers have combined modern design and age-old crafting techniques -appliqué, embroidery, crochet and macramé - to create swimwear that looks beautifully handmade.

Here we look at the most popular techniques and their inspired creations...


Summer-Lara-547webswimsuit MINIMALE ANIMALE


Appliqué is THE technique behind the iconic Minimale Animale palm tree emblazoned swimsuit. It was quite possibly most daring and hottest swimsuit of 2013 and has been featured everywhere from the front covers of Vogue and Elle to the bodies of almost every celebrity including Iggy Azalea, Miley Cyrus and Kate Moss. Appliqué is simply a decorative design made by cutting pieces of material and applying them to the surface of another for decoration.  It can be hand stitched or machine stitched and has been around since sewing was invented.

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Click the slideshow images to shop.

Summer-craft-swimwear-macrame-crochet-embroidery-applique-editorial-style-beach-02bikini SHE MADE ME


Crochet has long been synonymous with 70s style and makes the ultimate boho bikini. Crochet is the process of creating fabric by interlocking loops of yarn, thread, or strands of other materials using a crochet hook. The salient difference between crochet and knitting is that each stitch in crochet is completed before proceeding with the next one, while knitting keeps a large number of stitches open at a time. It is an extremely versatile and popular technique, depending on the type yarn used it can create a variety of different fabrics - from lightweight and delicate, drapable fabric to thicker/ sturdy fabric or lace using string or cord.

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Click the slideshow images to shop.




Embroidery is possibly the most widely used handicraft and is regularly found in fashion, interiors and artwork. The art of embroidery has been spotted worldwide and several very early examples have been discovered. Works in China have been dated to the Warring States period (5th–3rd century BC). Embroidery is defined as "decorating fabric or other materials with a needle and thread or yarn." Embroidery may also incorporate other materials such as metal strips, pearls, beads, quills, and sequins.

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Click the slideshow images to shop. Summer-craft-swimwear-macrame-crochet-embroidery-applique-editorial-style-beach-01

bodysuit LA PERLA (nude thong worn underneath)


Macramé is created through the process of knotting rather than weaving or knitting. The technique is often used to create leather or fabric belts as well as unique and incredibly complex dresses. Macramé has appeared in the collections of countless fashion designers including Balmain, Christian Dior, Diane von Furstenberg, Gucci, Roberto Cavalli and Mathew Williamson. Beads and metallic hardware can be easily incorporated to create a more luxurious look.

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Click the slideshow images to shop.lingerielafemme-nadiaking

How to shop a lingerie sample sale



Next week on Wednesday 4th May we see the return of the 20th Century Theatre Luxury Lingerie & Swimwear sample sale in London. All of our favourite luxury brands and boutiques will be there such as Coco De Mer, Bordelle, Loveday London, Asceno, Edge o' Beyond and many more...

Sample sales are a great way of shopping luxury lingerie and swimwear. With up to 85% off retail prices and one-off designs to discover you’re sure to find plenty of covetable pieces to add to your collection.




Know about the sample sales

The first step is to actually know about the sample sales. Follow as many of your favourite brands and boutiques on social media and sign up to their newsletters. Brands don’t shout - they whisper about their sample sales so it’s easy to miss if you’re not well connected.



Do a little research beforehand. Look up the brands that will be attending and make a note the designs you like. That strappy playsuit may look amazing on the website but it can easily be overlooked in a huge pile of underpinnings. Items are rarely merchandised during the sales so you really have to know what you’re looking for.




Get there early

In order to get first pick at the good stuff, its imperative to arrive before the sale starts. Get a cup coffee and a croissant for the queue – there is nothing worse than being hangry while shopping. You may think it’ll only take 10 minutes but you may loose 3 hours – there is no telling once you enter the Aladdin’s cave of luxury lingerie!


Try things on

While you might get away with eyeballing and holding-things-up-against-your-body at a fashion sample sale, here we are talking intimates and you need to try them on. Fit is important and there is absolutely no point in coming home with expensive/beautifully-crafted lingerie (or swimwear) that doesn’t fit you in the slightest. Dressing rooms may be informal (and possibly communal -with a capital C) but it’s worth leaving your vanity at home and trying things on.




Wear a nude thong

Speaking of vanity… If you really mean business at a lingerie sample sale – wear a seamless nude thong. Remember, you’re not here to seduce and a nude thong will allow you to assess the cut and fit of the undergarments without it getting in the way.


Take Cash

Worst scenario: You’re in line waiting to pay for that seriously jaw-dropping Bordelle bondage dress, only to throw down your card and hear “sorry, cash only.” Always take cash – you’ll avoid missing out and it will keep you from overspending.




Be prepared to walk away empty handed

Just because it’s a fraction of it's usual price and you’ve got cash burning a hole in your purse it doesn’t mean you have to buy it. If you don’t see something you’re dying over (and will realistically wear)– walk away. It may have been on sale, but that doesn't mean you're immune to buyer's remorse.




Click the image below to find out more about the sample sale:


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Swimsuits Illustrated


bikini by SOLID & STRIPED

sandals by SENSO

illustration by NATALIE LINES


left bikini by NORMA KAMALI

middle swimsuit by MARA HOFFMAN

right bikini by MINIMALE ANIMALE

leather passport holder by THOMAS LYTE

illustration by BIANCA WILDING


swimsuit by OYE SWIMWEAR

illustration by MATS MEYER


swimsuit by MARA HOFFMAN

illustration by CLAIRE HEFFER


bikini by BEACH CAFE

sunglasses by QUAY

illustration by  MARISA JIMENEZ (available to purchase)


Wimbledon Whites



Even if you're not fond of tennis, it's fun to get into the spirit! This summer I implore you to eat strawberries and cream, drink champagne and wear lots of white. What's not to love?


bikini brief  | SEAFOLLY












Wimbledon_Minamale_animale_white_bikini_swimsuit_mesh_lingerie_12MINIMALE ANIMALE




#Intimates of Instagram



Hands up if you're addicted to Instagram? ..... Yes?... I Thought so.


I'll admit it - I'm addicted to Instagram too. I currently follow 1,711 (and counting!) brands, businesses, celebrities & many many cats. It's my favourite source of social media, it's not only a quick and easy way to take and publish images, but it's also a great place to discover exciting new brands, see behind the scenes from your favourite designers and drool over the latest carb-free-sugar-free brownie recipes. Here are a few of our favourite Instagram accounts, if you love intimates as much as we do I'm sure you'll enjoy...


 The Designer

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A french lingerie designer with a beautifully curated account. Her lingerie screams luxury, with innovative designs and stunning lace. I love her mix of close up lace shots and creative images of her covetable lingerie.


What To Expect: Beautiful black & white images. Lots of lingerie and lace. Behind the scenes shots, from the design process to photo-shoots. 


Click Image below to visit her Instagram...

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The Blogger

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Tiah is a model, blogger and lingerie aficionado. Her Instagram accompanies her blog The Daily Knicker, where you can find lots of lust-worthy lingerie, honest reviews, original editorials and more. Her Instagram is fun and engaging, you can easily find yourself scrolling through the many comments and conversations for a little bit too long.


What To Expect: Lots of lingerie variety. Honest reviews. Sneak previews of upcoming editorials or campaign images. Plenty of conversation. 


Click Image below to visit her Instagram...

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The Boutique

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Journelle is a designer lingerie store based in New York City, and a favourite online lingerie mecca for the lingerie-obsessed. It's home to all things lovely + lacey and their Instagram is no exception. They not only post beautiful images of their lingerie but they bring personality and humour to their captions. I particularly love their well designed and entertaining quote-grams!


What To Expect: Humour. Fun. Lingerie-as-outerwear inspiration. Quotes. Illustrations. Sales and promo codes. 


Click Image below to visit their Instagram...

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 The Student

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Jessie is a lingerie enthusiast and aspiring designer. Studying Contour fashion, Jessie's Instagram is full of handmade lingerie and insights into the course and design process. It's exciting to see her sketchbooks and see her progress. Not to mention her cute cat Bear.


What To Expect: Handmade Lingerie. Style Inspiration. Tattoos. Cute cats. Sketchbooks. Design development. 


Click Image below to visit her Instagram...

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 The Model

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Gia is an LA model, most recognised for her natural voluptuous curves and retro style. Gia recently shot with famed fashion photographer Ellen Von Unwerth for the March issue cover of Playboy Magazine. Her account is full of seductive images and retro fashion.


What To Expect: Amazing Hair. Pin-up Clothing. Retro Lingerie. Editorial Images. Behind the scenes shots. Seductive Fashion Films.


Click Image below to visit her Instagram...

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 The Brand

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A luxury lingerie and sleepwear brand based in London. Myla began as a small boutique in Notting Hill and is now an internationally known global brand. Their Instagram account overflows with alluring images, illustrating their elegant and sensual aesthetic. Featuring Illustration collaborations, celebrities and exclusive behind the scenes images.


What To Expect: Lots of lace and lingerie. Silk Sleepwear. Pleasing views of London. Collection Previews. Behind the scenes shots. Competitions, sales and promotions. Fashion Videos. Sensual Images. 


Click Image below to visit their Instagram...

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The Freelance Designer

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A freelance lingerie and swimwear designer. Pia's account is a small but captivating collection of images from her life. From her inspirations and adventures to her stunning lace (and sometimes leather) creations. Her account leaves too much to the imagination and I can't wait to see more from her.


What To Expect: Images of Paris and London. Close ups of  beautiful lace. Sketches. Inspiration boards. Hand sewn Lingerie. Behind the Scenes photo-shoot shots. 


Click Image below to visit her Instagram...

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The Swimwear Brand

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A simple, understated swimwear label based in Venice Beach, CA. Their simple and chic  bikinis are incredible and their sun-drenched images will make you dream of summer. Their Instagram gives you a peak into their brand and lifestyle, so serene and seductive you may just want to move to California.


What To Expect: Serene sunlit Images. Nude and Print Swimwear. Athletic inspired bikinis.  Mood Boards. Editorial and Campaign Images. Behind the scenes Images. Creative still life images. 


Click Image below to visit her Instagram...

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Have we chose any of your favourite Instagram Accounts? If not, let us know what we're missing out on below....