lingerie

Intimate Experiments

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Do you ever dream of a world where you have a lingerie solution for every conceivable outfit and occasion?

Me too.

Unfortunately building the perfect lingerie wardrobe takes a lot of time, trial and error. There is no easy route or quick fix to underwear utopia.

Apparently there are seven different types of breasts and there are countless body shapes and size combinations. What may work for one woman may not work for you. There's no avoiding it - in order find the perfect underpinnings to suit your shape, size and lifestyle you need to be open to experimentation.

The results can vary - sometimes you find a life-enhancing bra or a game-changing ensemble but sometimes you end up with a yeast infection or a pair Spanx so tight they cause indigestion.

It's just an awkward, often embarrassing and sometimes liberating part of life's journey and there is nothing we love more than watching these very real, honest and funny experiments on Youtube.

Enjoy!

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Women With Big Boobs Wear Strapless Bras For A Week

 

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Women Wear Expensive Lingerie For A Week

 

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Women go Braless for a Week

 

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Women Try Period Panties

 

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The Try Guys Try Valentine's Day Lingerie

BRAS AND BREAST CANCER

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I recently watched a short film made by a young, small busted woman telling us wearing bras were bad for us - causing lymph problems and even breast cancer and it made me furious! As an older, fuller busted woman (32DD) this celebrity blogger is clearly not the person to preach to all women. She is however grabbing the younger audiences, promoting misinformation and the sort of behaviours that can years down the line cause issues, especially if you wear a c+ cup.

Breast Anatomy

The breasts are a mass of tissue and tubes but NO muscle. There are muscles above and under. Strong muscles in the shoulders, arms and upper back as well as the abdominals all serve to hold or hoist up the breasts. The breasts are kept firm by exercises and by wearing good quality bras. My personal favourites are Freya. With bras you really do get what you pay for. Just think about the one thing in your life you would NOT go cheap for and your bra should be up there!

Lymph Anatomy

In the sternum almost between the breasts lies the Thoracic duct which is the reservoir for lymph fluid. Our lymph system is the bodies waste disposal system and it is all over the body. When we get sick it helps to flush out toxins. When it is under pressure the lymph points like behind the ear lobes, at the throat, under the arm pits and at the groins can swell and become sore. This indicates that our bodies are fighting hard to keep us well. We can assist the lymph system by exercising and keeping our bodies fit and healthy. Using some of the exercises and massage techniques below:

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Breast examinations are crucial and its up to you to do this. Its also a lovely time to get your favourite massage oil and perform this massage technique. I use warm organic avocado oil. It’s a bit more expensive but only the best for my breasts! I also only use this oil on my face and décolletage. First I take a warm cloth and place on the skin, I then follow the lymphatic self massage routine. I complete by placing a warm cloth back over the oiled skin. I finish off with a bracing cold cloth and allow to dry naturally. I am 58 and have very few lines, I NEVER use creams of any description.

Years ago I was told that because women use hairdryers and hold the arms above the head for a period of time this aids lymph drainage. As a yoga teacher I am inclined to agree. Below is a short practice that I advocate along with activities like swimming, running, stair climbing (not lifts or escalators) walking, gardening, cycling and anything else that gets you moving your body.

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Instagram Yogi (top to bottom): ALEXIS FRANKLINMONIQUE GARCIA | JESSAMYN STANLEY | NUDE YOGA GIRLDANA FALSETTI | CYNEA GAMBLE | ASHLEY NICKI 

It may be that if a woman chooses to never wear a bra from day one her body accepts that as the norm and adjusts to support the breasts but there are no muscles in the breasts so this would involve correct posture, strengthening the arm, abdominal, chest and back muscles.

In tribal cultures that don't use bras i.e. Kalahari, Amazonian societies these women generally have similar breast shapes and sizes to bra wearing societies however these women would have very active lives involving hard work, carrying weights, digging for food, grinding, climbing and walking great distances. Their postures appear much more upright unlike the more sedentary modern western one of slouching on chairs and stooping over desks. We are however getting fitter than ever!

It makes perfect sense for women with a small cup size to go without a bra if thats their preference, although I wouldn't encourage this for sports like running and riding. For the most part a huge percentage of women do wear bras generally because they need support. In fact in 2001 Playtex executive John Dixey agreed. ‘' We have no medical evidence that wearing a bra could prevent sagging, because the breast itself is not muscle so keeping it toned up is an impossibility. What it can do, particularly for larger-breasted women, is provide comfort and support.'' I don't believe that wearing bras is the cause of breast cancer or lymph issues. There can be so many contributing factors to this, genetic, dietary, environmental and lifestyle. Keeping a check on ones family medical history, as Angeline Jolie did and taking the appropriated action if necessary. Eating well, regularly exercising, using self massage and self examination techniques combined with rest and paying for well fitting bras should keep all issues at bay.

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Imagery & design by LINGERIE LA FEMME

Designer Profile: Marika Vera

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Marika Vera

 is a luxurious lingerie label, designed by stylist and fashion designer Marika Vera. After studying Fashion Design at the Isitutuo Marangoni in London, Marika went on to work for several fashion and intimates brands, including Pauric Sweeney, Giles Deacon, Vanessa Bruno and Yes Master, before launching her eponymous label in 2010.

Now based in the heart of Mexico City, Marika designs timeless pieces that elegantly bridge the gap between underwear and outerwear. Worn by countless celebrities including Rihanna, Daisy Lowe and Emily Ratajkowsky, the brand effortlessly combines style and sensuality for the modern woman.

Marika Vera is sold in small boutiques in London, LA, NYC and Sydney and they will be opening their store in Mexico City, Polanco Area in September.

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You studied in Australia, and at the Istituto Marangoni in London, then made the decision to return to Mexico and launch your own brand. How important is your international background and your Mexican soul?

 

When I graduated I had no choice but to come back to my country, it is hard to find a job in Europe with a Mexican passport. In Mexico it is hard to find a well-paid job as a designer and the lingerie industry is very focused on the mass-market, it’s about volume and Mexican consumer behaviour (mainly padded bras and shape-wear), so I had no choice but to try to build my own brand. I think the International experience has influenced my fashion culture and knowledge of design; however, it is here in my country where I found the infrastructure to make it happen at a reasonable price. My soul is in making women all around the world feel free when they work, when they seduce.

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How would you define SIGNATURE by Marika Vera, your diffusion line of lingerie?

 

SIGNATURE by Marika Vera is an extensive collection of reinvented teddies, negligees, kimonos, bodysuits and lingerie. Complemented by a mix of luxury basics that fit into every modern woman’s wardrobe. The garments are made in Mexico with high quality fabrics and trimmings, always following delicate and minimalistic lines, without compromising the erotic element of the garments.

Click image below to follow Marika Vera on Instagram

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What are your sources of inspiration?

 

I am always on the search for what’s happening in the world of fashion, music, art and design. I love to find strong female characters in films; a few days ago, I found this amazing Director from the 1930’s - Busky Berkeley, he was such a great artist and his work was very related to femininity and eroticism. He was the one that made that Carmen Miranda video "The Lady in the Tutti Frutti Hat", I highly recommend having a look at his black and white work. I love vintage lingerie and swimwear and I own a collection of cheap yet amazing finds, which inspire me a lot in the design process.

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Any tips to young designers that are going to approach the lingerie world?

 

Get to know the market, the competitors, give your best at your graduation collection, ask for internships more than 10 times if necessary in the places you admire, understand female bodies, design things you will wear anytime to represent your sensuality. If you are building a brand focus on finding production and materials that allow you to have a competitive price, you need to compete if you want to have creative freedom and continue to grow.

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ARTICLE AND DESIGN | LINGERIE LA FEMME

 

INTERVIEW | WWW.MAREDIMODA.COM

 

VISIT THE MARIKA VERA WEBSITE

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IN THE STUDIO W/ FLEUR OF ENGLAND

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Fleur of England is a luxuriously feminine label known for exquisite designs and elegant lace. An intimates brand that is quintessentially English and sold in elite boutiques worldwide.

Read on for our exclusive interview with Fleur Turner, the woman behind the label...


 

When did you start the brand?

The concept for the brand started whilst I was at university. I studied Fashion Marketing at the University of Newcastle; it was such a great course in that it was really creative yet still had a business element. It was totally me in a nutshell and I threw myself into it and loved every minute of it! In the final year I got to create my own brand and collection and that's really what started things off for me.

I have always been interested in femininity and lingerie. The brand was simply a natural progression - all my designs, my handwriting and everything I drew and painted were all quite feminine. I was obsessed with fabric - silk, lace and georgette so I wanted to create a label that encapsulated all the things I love.

I officially launched Fleur T, which was the beginning of Fleur of England in 2000. My first lingerie trade show was in Harrogate and the Liberty buyer came along and loved it! They commissioned a limited edition collection to launch their new lingerie department. It was amazing opportunity for me and absolutely brilliant for the brand, everything just spring boarded after that.

 

What was your history before the brand? 

Straight after university, while I always knew I wanted to launch my own label, I knew I needed to work in the industry for a couple of years. It's incredibly difficult to launch a business straight out of university and I needed to learn more - I wanted to see how other people did it. With my brand in the back on my mind, I really wanted to focus of understanding the technical aspects of lingerie and knowing how the garments were made - I wanted to get right down to that detail.

My first job was with a company that were a supplier to Marks & Spencer. I was in London 3 days per week and in Somerset 2 days a week. I found it fantastic, as I love being in the countryside. That company was where I learnt all of my technical skills and I became more of a technical lingerie designer rather than somebody just experienced in the marketing and business side of design.

After that, I went to work in Hong Kong for a year, which was fascinating - you can't get more of a mass production environment than that! I was working in a factory on the design team. I was focusing on the UK high street and designing pieces for English retailers. China is vast in terms of the production and these factories run on a huge scale. I knew it wasn't what I wanted for my own label but it was great to simply experience it.

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 What was your inspiration when conceptualising Fleur T? 

With Fleur T, I knew I wanted to create something that was completely European. I manufactured in the UK to begin with and I wanted to use very luxurious European fabrics. I wanted to make it high end but not as expensive as Agent Provocateur and La Perla - that’s where I saw the gap in the market for Fleur T.

There is a word that we use - it was, and still is, our DNA. The word is 'Exquisite'. Everything we do has to be exquisite, from the lingerie down to packing a parcel - even if it's just to send to the factory. It runs through everything thing we do and is an essential part our design process. If we're looking at something and trying to narrow down options we ask 'is it exquisite, yes or no?' If yes, that’s good! If no, we do it again.

 

Tell me about the changes in 2007?

The brand was doing so well and, as it was just me and one other at the beginning, we had to do absolutely everything. In 2007, I had my first child, George, and it was at that point that I decided to grow the business and expand the team. I realised I could no longer do everything when I was responsible for another human being! Growing the team was great for the business as the new people brought in new ideas and perspectives.

It also gave me the opportunity to reflect a little bit, I was only away for a month after giving birth but it made me realise that I wanted to rebrand. Although we had a really luxurious product - Fleur T wasn't doing it justice. The name felt a bit too bit young and people often mistook it for 'Flirty'. After doing plenty of market research and focus groups we decided to rebrand as Fleur of England. The name is a much more sophisticated, elegant, luxury and, importantly, shows that we are British.

It was fantastic for the company, we got lots more international business and launched a second e-commerce website - we really haven't looked back! The business is growing year on year. There are 7 of us working full-time but there can be up to 12 or 13 staff during busy periods.

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Tell me about your collections and what inspires them?

We have 2 seasons (Spring/Summer & Autumn/Winter) with 4 collection in each season. We've also just launched our resort line as well with 2 additional collections.

I am inspired constantly and a lot of my ideas come organically from my living my life. Sometimes my collections grow from my obsessions. For instance - rose gold, I'm in love with the colour at the moment and I just had to incorporate it into a collection! Also, while I was renovating my house, I became obsessed with ceiling roses. They're so beautiful and intricate I ended up designing a collection with ceiling roses in mind.

The Cotswolds inspired our SS16 collections. As a family we're always outside and we particularly love walking in the countryside. I enjoy growing vegetables in my garden and I love being outside at every possible opportunity. SS16 is an easy breezy, luxurious season.

 

Describe your design process?

I start my design process with the colour; I put the colours into work before I do any sketches! Then come the fabrics and the embroidery design. It's only once I have all the fabric in front of me I start designing the collection. It's a mixture of sketching and draping on the mannequin. Sketchbooks are how I communicate my designs and ideas but in lingerie the scale of a piece is so critical you really need work with a mannequin rather than just on paper.

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Tell me about your new swimwear line?

We have just launched our new swimwear range Resort by Fleur. Customers have been asking for a swim collection for a while and the timing finally felt right. Inspired by sea and nature, I designed the collection and a beautiful bespoke print using the ancient Japanese technique of Marbling. It was so relaxing, I did it over two days and my boys had a go with me. Their designs were a little crazy but it was nice to develop my patterns with my kids. Once I felt I had something, Jenny (my assistant designer) put it into Photoshop and worked with it.

The most important thing when developing the swimwear collection was the fit - everything that is important with the lingerie had to translate into the swimwear as well. I chose a specific European fabric; it's beautiful and made in Italy. It's woven as opposed to knitted, which gives it all these amazing properties - its machine washable, anti-wrinkle, UV resistant, dries really quickly and is ok with suntan lotion. Everything has been analysed and scrutinised over. We've also done towels and everything comes packaged in this beautiful bag that is clear and you can even take through the airport with you.

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What fabrics do you use and why?

This is my obsession! I love lace - French leavers lace, Chantilly lace and embroidery. I sketch and design all my own embroideries. I love delicate fabrics and invisible tulle. There is something really nice about the reveal and conceal - the fabrics are almost sculpting the body.

I love the shine, sparkle and lustre of silk - it's like a prism of light, when the light shines on it, it just comes alive! I also like silk georgette but it's got to have stretch in it for the fit to be right, that's why we always make sure it has 5% Lycra.

One of my favourites is a pink French Chantilly lace; it almost looks like a tattoo and is so delicate. It's knitted on vintage looms over 100years old. I've been over to the factory in France and seen them - they're huge wooden machines and the pattern in knitted by computer. It's expensive as it is so delicate and takes a long time to make. All the little treads are clipped by hand and it has to be knitted slowly as, if one of the needles breaks, there would be a hole in the lace. The whole time there is somebody walking up and down checking the needles while the lace is being knitted, it's fascinating!

I've also been to Switzerland to see embroideries being made. It gives you an understanding and respect for the fabric and materials you use. If you're a designer, once you know how your materials are being made, it develops your love for them even more. I hope that translates into my designs and the end wearing will love the product as much as I do.

 

What sizes do you produce?

For bras we start with a 30A and go up to a 36DD. Sizing completely depends of the type of kind your choosing, we have 3 types of bra - the plunge, the balcony and the triangle so we have something that will fit a variety of shapes and sizes. For everything else we carry small (8-10UK), medium (10-12) and large (12-14). Fit is incredibly important to us and we have worked hard to make sure our products fit well on a variety of women. We've also put together a guide on the website for our customers and a Youtube video on how to fit a bra.

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Do you have a typical type of customer?

 We have 4 customer personas that actually buy Fleur of England and a lot of men buy for their wives or girlfriends. The one thing they all have in common is that they're all perfectionists. If you're paying for luxury lingerie - it's got to be prefect, it's got to fit perfectly, it's got to be comfortable and it's got to be beautiful and look effortless. That's why they buy our lingerie.

 

Do you have an ideal celebrity customer? 

We have plenty of ideal celebrity customers and some of them already own our pieces. Celebrities such as Millie Mackintosh, Anne Hathaway and Kourtney Kardashian all wear Fleur of England. They're ideal as they're all sexy, confident women.

I would absolutely love to see Lady Gaga in one of our pieces; I'd enjoy designing something really off the wall for her. As a designer it would be the perfect commission in terms of creativity!

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Do you have a muse?

I wouldn't be able to name one person specifically but the women around me - my friends and my team, continually inspire me. Some of the team are young girls and it's always interesting to bounce ideas off each other and discover new perspectives.

 

What is your biggest career moment?

I had to opportunity to introduce my mum to Princess Anne - It was pretty amazing!.. Definitely one of those 'pinch me' moments in life! I'm proud of the awards I have won and, of course, my team - it's taken me 15years but I have the most amazing team to work with me. They're all awesome and I feel that’s a huge achievement. I'm lucky to have found people who really enjoy what we do and are really passionate about it.

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What do you think is the hardest hurdle when setting up a brand?

Manufacturing! I used to have to be in the factory all the time; I was virtually based in the factory making sure that everything was exactly the way I wanted. You can't send something out if it's not right and it was an incredibly frustrating but very essential part of the process.

 

Do you have any favourite brands you love to buy yourself?

I've just found this amazing home wares brand in the US called Jonathan Adler; I'm very inspired by his interiors. In terms of fashion I love feminine labels such as Alberta Ferretti, Chloe and Stella McCartney's outerwear.

 

To find out more about Fleur of England's exquisite collections visit their website.

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IN THE STUDIO WITH BEIJA FLOR

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Beija Flor is a brand new lingerie label. Having launched only 4 days ago! Last month I had the pleasure of visiting their studio and finding out more about the Luxury London based brand. 

Read on for our exclusive interview with Abbie and Mazie, the two sisters behind the label ...


Tell me about your brand.

Abbie: Beija Flor is a modern, minimalist and urban lingerie brand. We wanted to make lingerie that we, and women we know, would wear. Our aim was to make underwear that reflected our outerwear choices. Clean, simple, sexy pieces you can wear under your suit.

Mazie: Our X, Y, Z ethos is an integral part of our brand. It was essential that we were able to offer up to a G cup. We imagine 3 friends sitting around a table. One’s an A cup, one’s a B cup and the other is a G - why can’t they shop at the same place? They all have a similar taste and want the same aesthetic so it seems unreasonable to us that the G cup has to go to specialist larger-cup retailer.

Abbie: Bigger-cup brands often go for a retro, almost burlesque, feel and shape. But just because you have bigger boobs it doesn’t mean you want that look!

 

When did you start the brand?

Mazie: We officially started working on the brand just under a year ago, in February 2015. Abbie had just come back from living in Brazil in January so we moved pretty quickly! We flirted with the idea of launching to trade but it meant we would have to wait till September 2016 to launch properly!

Abbie: We knew we wanted to do things differently. While it was scary at times, we decided not stick to the traditional seasons and launch early. So we’re debuting what was originally our A/W16 collection in January and we’ll be adding new things onto the site every 8-9 weeks. It’s liberating to know that we can sell our products whenever we want!

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So when is the launch date?

Abbie: We officially launch on the 6th January. It’s the day the website will go live! We’re really proud of it; we’ve worked with a great web designer to produce something that is truly sleek and beautiful. There’s also a video. We’ll be unveiling it on the website and then showing it again at our launch party on the 12th January.

 

What was your history before the brand, did you always want to get into lingerie? 

Mazie: We grew up around lingerie. Our mum started Aura, a company which designs and supplies lingerie to the UK high street. There were always pants and bras on our kitchen table! Abbie was a size 34B at the time so her wardrobe was always bursting with free lingerie samples.

Abbie: Yes, it was amazing!

Mazie: It’s a great industry but I never knew what I’d end up doing. I studied Business and was working for a small menswear label before we started Beija Flor.

Abbie: I didn’t know either. I studied Footwear Design at Cordwainers. But lingerie is too good an industry not to be involved. Through our parents we have access to amazingly talented people and resources most start-ups only dream of. It would be silly not to try - if we had never given it a go, we’d always wonder “What if?”

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I love the name, is there a story behind it?

Abbie: Beija Flor means ‘Hummingbird’ in Portuguese. They’re beautiful and eye-catching but also very minimalist. There’s nothing excessive about it, no huge feathers or oversized wings! It’s just attractive and simple.

Mazie: We feel the hummingbird reflects our brand really well - it’s neat, tidy and precise. Beija Flor is to-the-point lingerie, no bells, no whistles.

 

Do you have a muse?

Abbie: We don’t have one particular muse, we’re inspired by lots of different women. We idolize women who are kicking ass and doing things for themselves.

Mazie: We love #GIRLBOSS and the whole spirit behind it. I read the book by Nastygal founder, Sophia Amoruso, and found it inspiring. We also have a lot of respect for women such as Sophia Webster and Sharmadean Reid (The WAH Nails founder) - Women who have created their own businesses from nothing and achieved phenomenal success.

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Do you have an ideal celebrity customer? 

Yes, we have three: Clémence Poésy, Alexa Chung and Chloe Sevigny. They’re awesome; they have effortless style and great taste!

 

What was the inspiration behind your first collection?

Abbie: Our first collection is called ‘Without Exception’. It was inspired by the many women we spoke to during our market research. For our first collection we wanted to master the basics - Black, white and ‘nude’. The ‘nude’ for us is our walnut colour and we decided to add in a grey as it compliments so many skin tones.

Mazie: Our next collection, which is called the ‘Mombasa’ range, is a little crazier. The fabric was the main source of inspiration; we always start designing with the fabrics and colour cards first.

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What fabrics do you use and why?

We use European fabrics such as French lace and tricot, Italian cotton and satin and Spanish swimwear materials. The quality of the cloth is important to us and we find European fabrics are the best quality.

 

What sizes do you produce?

Our bra backs go from 32-36 and Cups AA-G.

X = AA-B.

Y = B – D.

Z =DD – G.

Knickers and suspenders are size 1 (6-8), 2 (10-12) and 3 (14-16)

We hope in the future to expand our size range to be even more all-inclusive. A G cup really isn’t that big these days!

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What is your biggest career moment?

Mazie: I don’t feel we’ve had one major career moment yet... although lots of great little things have happened. We were thrilled when the founder of Mother Meetings, one of the networking groups we belong to, followed us on Instagram and sent us a XX.

Abbie: I agree! Also getting production and tote bags, we were worried our stuff was going to be late so it was a relief when it arrived. Also the technical team, who have extensive experience with lingerie and really high standards, have started wearing our designs. It's such a huge compliment.

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What is next for the label?

As well as preparing for the launch we're currently working on our Spring/Summer range. We'll be introducing swimwear next season. Also eventually we'd like to get into some stockists. Harrods and Selfridges would be amazing. And we're also looking at independent boutiques - there are some great ones, such as Goodhood in Shoreditch, that beautifully curate their stock.

To find out more about Beija Flor and visit their shiny new website London: click here.

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12 SLEEEPS TILL CHRISTMAS

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MIMI HOLLIDAY


LINGERIE LA FEMME EXCLUSIVE EDITORIAL

PHOTOGRAPHY AND STYLING: LINGERIE LA FEMME

HAIR/ MAKE-UP ARTIST: LAURA HUNT 

MODEL: EMMA BARLEY @ STORM


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12-sleeps-till-xmas-christmas-sleepwear-editorial-Stella-McCartney-silk-London-pyjamas-nightwear-sleeping-beauty-gifts-for-her-lingerie-la-femme-13slip STELLA MCCARTNEY robe HOLLAND STREET

12-sleeps-till-xmas-christmas-sleepwear-editorial-Gilda-and-pearl-London-pyjamas-red-babydoll-feathered-red-mrs-santa-claus-nightwear-sleeping-beauty-gifts-for-her-lingerie-la-femme-10lingerie GILDA & PEARL cushion LOVEDAY LONDON

12-sleeps-till-xmas-christmas-sleepwear-editorial-Wildfox-jersey-nightshirt-pyjamas-nightwear-sleeping-beauty-gifts-for-her-lingerie-la-femme-05WILDFOX

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GREEN WITH ENVY

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This week Neon Moon launched their limited edition Christmas collection in stunning emerald green! Inspired by their choice of colour, I decided to do some research and find other enviable lingerie in this beautiful yet rare colour...

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lingerie set by MARKS & SPENCER


Emerald-green-Christmas-2015-lingerie-NEON-MOON-bra-06NEON MOON


Emerald-green-Christmas-2015-lingerie-and-other-stories-lace-bra-04& OTHER STORIES


Emerald-green-Christmas-2015-lingerie-CLO-INTIMO-JOURNELLE-NY-bra-07

CLO INTIMO


Emerald-green-Christmas-2015-lingerie-marks-and-spencer-bra-05MARKS & SPENCER


Emerald-green-Christmas-2015-lingerie-Lonely-lingerie-bra-08LONELY LABEL - SWIMWEAR


Emerald-green-Christmas-2015-lingerie-stella-mccartney-bra-09STELLA MCCARTNEY


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NOTEWORTHY KNICKERS

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Lancaster & Cornish is an online ethical wedding trims, tableware and accessories store based in Cornwall. Through Notonthehighstreet.com they also sell organic knicker making kits. While, lets admit it, these may not be the most tempting knickers, they do make a wonderfully quirky, fun and useful present. Suitable for beginner sewers who can use a sewing machine, the kit contains organic fabric, elastic, a unique high leg brief pattern (fully graded from sizes 8-18), full easy-to-follow instructions and a Lancaster & Cornish sew in label. Typically they take 2-4 hours to complete and are incredibly fun to make!

Lancaster & Cornish care strongly about the environment and the people producing the fabric. For that reason they only sell products that are ethically sourced, fairly traded and certified organic (where available). The fabric used to produce the knickers above is 100% certified organic cotton that has been dyed with low impact dyes.

The kit is available in two colour-ways: White with red spots & Black with white spots.

Knicker making kits are a great stocking filler for any lingerie lover.

FOLLOW-ON-INSTAGRAM

Lancaster & Cornish's beautifully curated Instagram is a great source of wedding inspiration. From elegantly displayed ribbon, to bouquets of flowers, bridal laces and perfectly styled table arrangements. Just click the image below to go the Lancaster & Cornish Instagram page… knicker-making-sewing-kit-lancaster-and-cornish-stocking-filler-xmas-gift-lingerie-instagram-04

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LANCASTER & CORNISH | THE MAKERY | TRIXIE LIXIE

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IN THE STUDIO W/ LOVEDAY LONDON

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Loveday London is a label synonymous with luxury, leather and lace. Infusing all three elements, Loveday London's designs continue to seduce lingerie enthusiasts and major retail buyers.

Read on for exclusive interview with Luisa Loveday, the lady behind the label...


When did you start the brand?

Officially, I launched Loveday London in January 2014, at the Salon International De La Lingerie trade show in Paris. Unofficially though - the brand has been in my head for as long as I can remember. From when I was young, I always knew I wanted to develop a brand. I never knew what incarnation it would take but I was certain I was going to build something one day. Loveday is my middle name and I used to mix it with words to create brand names such as 'LuLu Loveday' or 'Loveday Loves' etc... I even went as far as to make logos in Microsoft Paint! Many years later, it was while I was at university that I finally bought the domain name Lovedaylondon.com. The company was incorporated in 2011, 4 years before I launched the label. So it was definitely something that was going to happen... It was just a matter of timing.

 

What was your history before the brand? 

At university I studied Design Management for Fashion Retailing, it was a course very much focused on branding and marketing. In my final year I got a job with Agent Provocateur and after graduation that lead on to long terms roles with both Fleur of England and Coco De Mer. It was whilst at Coco de Mer I had the amazing opportunity to design for their own-label collections. I worked and designed for them for just under two years before the timing felt right. It was really a now or never moment, and I knew I needed to work on my own label.

 

What was your inspiration when conceptualising Loveday London? 

Loveday London is very much a marriage between my past experiences; where Fleur of England is so romantic, exquisite and classic. Coco de Mer is more innovative, sexual and at the hardcore end of the lingerie spectrum. I see Loveday London as mixture of those two brands, my career to date and my own style and tastes. I often use the term 'Hardcore Romance' to describe my aesthetic. My designs are beautiful and romantic but with a fierceness and intensity.

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Tell me about your collections and what inspires them?

Our upcoming A/W 16 collection is inspired by Romeo and Juliet. For me that's the ultimate 'hardcore romance' love story. For each season we produce 3 collections and these can be inspired by anything from roses in the back garden to a Parisian woman's red lipstick, a particular lace or fabric, or even my printed table cloth. It comes organically from living my life. I gather inspiration from all around me - what I'm seeing and experiencing. I always have ideas in my head so some things are just waiting for the right moment to resurface.

What fabrics do you use and why?

We use luxury laces, pure silk and Italian Lamb Nappa leather. I work with some great suppliers and the leather is all sourced as a by-product of the meat industry. For me, garments that are just lace and silk don't have enough of a punch. Whereas, once you add the fine leather, the product becomes something much more special, more luxurious. Loveday London is particularly known for our use of coloured leather, it is really something our buyers and customers adore.

What sizes do you produce?

We work with our own-patented sizing system. Our bras are Small, Medium and Large. The way we have managed to do this is by inventing a way that the bra can be adjusted. We work with the principles of the cross grading system. Where a 34B and a 32C have the same cups. You can adjust our bras in 4 different places (under and across the shoulder blade, around the under-bust and at the straps), which allows the Small size to fit 36A, 34B & 32C, a Medium to fit 36B, 34C & 32D and a Large to fit 36C, 34D, 32DD. Overt cups are of course less size restricted so of course someone with a larger bust could easily fit into something we design. Also our suspenders are adjustable too. This system definitely makes it a lot easier for men to buy lingerie for their partners!

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Do you have a typical type of customer?

Not at all. Our customers are equally men or women from a variety of different countries and backgrounds. While we are a luxury brand, I still feel our products are not overpriced and still attainable to anyone who wants to buy a special gift for themselves or someone they love. We sometimes hear from our customers, they reveal parts of their lives and relationships. I feel the one thing that links our customers is confidence. Loveday London is lingerie that is made to be seen and I feel all our customers’ posses a certain level of self-confidence.

Do you have an ideal celebrity customer? 

Daisy Lowe. She's a modern icon and everything a Loveday London customer embodies: glamour, confidence, sex appeal, femininity and strength. She's one of those women where all Men want to be with her and Women want to be her. She already has a few Loveday London pieces and I would love to work with her on a campaign in the future.

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Do you have a muse?

Two: Mortica Adams and Jessica Rabbit. They are both fictional, comedic characters but iconic in their own right. They are deemed beautiful, sexy, provocative, elegant and I can completely imagine Mortica Adams in our Amoria Collection!

What is your biggest career moment?

It has to be obtaining Selfridges as a stockist for our first ever collection. Our collection Black Superstition sold very well and is now part of our Classics range. We now have 21 stockists worldwide. In London we're stocked in Dolci Follie and Coco de Mer. There is also Pleasurements in Amsterdam and Lily Blossom in Spain to name a few.

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What do you think is the hardest hurdle when setting up a brand?

Cash flow is a big one, and time management - especially since I launched the brand whilst 7months pregnant! Luckily I have a great family that help out with childcare on occasions. It has definitely made me much more efficient with my time, I have even managed to work in my morning jog on the way to taking my baby to nursery.

Do you have any favourite brands you love to buy yourself?

Plenty, I’m currently obsessed with my Miista sky-high over the knee boots! I covet a lot of Vivienne Westwood's collections and can't live without my Kooples blazers. I love to mix high and low fashion. There is absolutely nothing wrong with buying from vintage and charity shops, I love hunting out exciting one-off pieces you just wouldn't find anywhere else. I love textures, print and dark rich colours.

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What is next for the label?

I can't reveal too much but we are currently working on an addition to our boudoir range. At the moment the range consists of candles, cushion and quilts so it may (or may not) be something along those lines... It's still very early stages so I really can't say more! Also we're excited to be working with our first print for our A/W16 collection and In the new year we're planning to launch a blog to accompany our website.

To find out more about Loveday London and see their exquisite collections visit their website.

lingerielafemme-nadiaking

 

Game On

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LINGERIE LA FEMME EXCLUSIVE EDITORIAL

PHOTOGRAPHY AND STYLING: LINGERIE LA FEMME

HAIR/ MAKE-UP: KATIE MOORE

MODEL: PAIGE @ MILK MODEL MANAGEMENT


Following on from the previous article, Our editorial ‘Game On’ introduces the best sport-luxe lingerie. Whilst these bras may not stand up to much in the gym, they are certainly comfortable and perfect as underwear or outerwear....

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SPORTS-LUXE-fitness-apparel-fashion-editorial-lingerie-underwear-for-sports-grey-alexander-wang-bra-crop-top-01BRA | T BY ALEXANDER WANG

SPORTS-LUXE-fitness-apparel-fashion-editorial-lingerie-underwear-for-sports-grey-alexander-wang-bra-crop-top-04BRA | NO KA'OI

SPORTS-LUXE-fitness-apparel-fashion-editorial-lingerie-underwear-for-sports-monochrome-love-stories-soft-bra-05BRA | LOVE STORIES SPORTS-LUXE-fitness-apparel-fashion-editorial-lingerie-underwear-for-sports-monochrome-victorias-secret-soft-bra-09BRA BY THE UPSIDE | KNICKERS BY NOE UNDERGARMENTS

SPORTS-LUXE-fitness-apparel-fashion-editorial-lingerie-underwear-for-sports-monochrome-victorias-secret-soft-bra-07BRA | LIVE THE PROCESSSPORTS-LUXE-fitness-apparel-fashion-editorial-lingerie-underwear-for-sports-monochrome-victorias-secret-soft-bra-08

BRA BY NOE UNDERGARMENTS | LEGGINGS BY NIKE

SPORTS-LUXE-fitness-apparel-fashion-editorial-lingerie-underwear-for-sports-monochrome-noe-undergarments-soft-bra-08lingerielafemme-nadiaking

 

The Finer Details

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Can you spot-the-difference?

Photoshop is every where and it surprises me that there are still very few articles out there that call out the techniques used. I feel it's important for everyone to understand how it works so they can be a better judge of the images they're exposed to. The Finer Details is a new monthly feature providing a fun way to get acquainted...

 

Click on the image below to make it bigger. anna-clough-first-models-photo-shop-reveal-tricks-tips-examples-body-image-enhancement-01LINGERIE | LOVE STORIES

MODEL | ANNA @ FIRST MODEL MANAGEMENT

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The Stripes

Clothes are not exempt from a little retouching here are there. Even after the most rigorous steaming, wrinkles/ marks/ make-up stains etc.. can often be found on samples. The plan is always to return them in perfect condition but after being shipped to publication after publication sometimes you get them in less-than-stella form. Nobody in their right minds looking to sell this lingerie set would photo-shop out such a defining feature but I wanted to keep things easy to start off with...

2

The Shirt

Another obvious amendment to spot. This can,and often is, applied to hair colour, eye colour, make-up and clothes etc...

3

The Ring

One of the rings were retouched out.

4

The Buttons

Because buttons are unsightly and therefore ruins the whole photo.. obvs.

5

The Hair Tie

I wouldn't like to calculate the amount of lost hours spent photo-shopping out hair ties. Even though I often have hundreds of images to choose from, chances are I'll go for the one taken within the first 5 minutes of the photo-shoot when I've failed to notice the hair tie!

6

The Thong

No stylists kit is complete without a nude thong. As mentioned before, samples are often sent out to many magazines so a nude thong is a must have on a photo-shoot. One other, less comfortable way deal with particularly small underpinnings is to use masking tape on the gusset.

7

The Legs

Dodge and Burn are some incredibly important tools to any retoucher. They help to add depth to an image and in this case define a models legs. The dodge tool is used to bring out cheekbones, illuminate eyes, boost a cleavage or emphazise a little shine. The Burn tool is used to slim down and define, often used to deepen collarbones and define the jaw, muscles, arms, legs etc. Think of it as digital contouring- the dodge tool is your highlighter and the burn tool your bronzer.

 

If you are a retoucher and would like to contribute to The Finer Details please get in touch.

lingerielafemme-nadiaking

Classic Catwoman

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TEAM CREDITS

PHOTOGRAPHY AND STYLING: LINGERIE LA FEMME

HAIR/MAKE-UP: JESS SIMPSON

ASSISTANT: SARAH SWEETING

MODEL: CHLOE @STORM

 

IN ORDER OF APPEARANCE: BACKLESS CATSUIT MAISON CLOSE* | BRA AND KNICKERS MAISON CLOSE | EARS MAISON CLOSE | SPIDERWEB BODYSUIT EMILIO CAVALLINI | EARS PETITS BISOUS (MIMI HOLIDAY) | KNICKERS BASE RANGE | BODYSUIT MAISON CLOSE | KNICKERS BASE RANGE | EARS PETITS BISOUS (MIMI HOLIDAY) | OPAQUE BODYSUIT EMILIO CAVALLINI | EARS MAISON CLOSE | BODYSUIT EMILIO CAVALLINI | LEATHER BRA AND KNCIKERS MAISON CLOSE | EARS PETITS BISOUS (MIMI HOLIDAY) | BODYSUIT MAISON CLOSE | KNICKERS MAISON CLOSE | EARS COCO DE MUR (FRAULEIN KINK)

*ALSO AVAILABLE IN THE UK FROM NAUGHTY KNICKERS.

 

BACK TO BLACK

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TEAM CREDITS

PHOTOGRAPHY AND STYLING: LINGERIE LA FEMME

MAKE-UP ARTIST: KATIE MOORE

MODELS: EMILY LIMA & PENELOPE SIMPSON @ STORM

 

IN ODER OF APPEARANCE: BODYSUIT PRINCESSE TAM TAM | BRA AN KNICKERS RECKLESS WOLF | SUSPENDER BELT HOPELESS LINGERIE | STOCKINGS WHAT KATIE DID | BRA AND KNICKERS PRINCESSE TAM TAM | HARNESS BODYSUIT KAROLINA LASKOWSKA | BRA KAROLINA LASKOWSKA | BRA AND KNICKERS KAROLINA LASKOWSKA | BRA AND KNICKERS CALVIN KLEIN

* 'UNEDITED' IS PROBABLY NOT THE BEST WORD, BUT 'NOT-LIQUIFIED/-NOT-SKIN-RETOUCHED/NOT-MESSED-WITH-TO-MAKE-THE-MODEL-LOOK-'PRETTIER' WAS A BIT OF A MOUTHFUL. JUST TO BE CLEAR - THE IMAGES HAVE BEEN COLOUR CORRECTED, BRIGHTENED AND EDITED IN A WAY THAT MAKES THE OVERALL PICTURE LOOK BETTER AND MORE PROFESSIONAL. I HAVEN'T USED ANY OF THE TOOLS ASSOCIATED WITH COSMETIC RETOUCHING - MAKING THEM THINNER, GETTING RID OF BLEMISHES , CONTOURING THEIR FIGURES OR REPLACING ANY LIMBS ETC...

616

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TEAM CREDITS

PHOTOGRAPHY AND STYLING: LINGERIE LA FEMME

HAIR/ MAKE-UP: LAURA HUNT

MODEL: HARRIET @ MILK MODEL MANAGEMENT (CURVE DIVISION)

 

IN ORDER OF APPEARANCE 1: KHAKI BODYSUIT MADE BY NIKI | 2: SHIRT BODYSUIT DONNA KARAN | 3: OPAQUE SCARF BODYSUIT WOLFORD | 4: SHAPE-WEAR BODYSUIT DMONDAINE | 5: POLKADOT BODYSUIT MIMI HOLIDAY | 6: LACE – APPLIQUÉD BODYSUIT LA PERLA

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