ethical lingerie




In January we revealed our plans to launch Du Jour - a collection of comfortable and covetable everyday knickers. Designed to flatter the body and look great on any size, - whether you're a UK size 8 or 22.

Inspired by the early morning sunshine and long summer days, we've revved up our pace and finally we're ready to give you a peak at our first product!

The Du Jour Daily Brazilian Cut Brief is a modern, minimalist take on the often cutesy 'days of the week' knickers. This high cut 90's inspired silhouette combines soft custom designed elastic and ethical organic cotton jersey. There's still lots more to do until we launch but we are slowly getting there!

Du Jour is the embodiment of the Lingerie La Femme ethos; promoting Natural Beauty, Diversity, Body Positivity and Sensuality without ouvert sexualisation.

Sign up to the Du Jour newsletter to be the first to view the final collection and receive exclusive behind the scenes access ...

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Click below to join the Du Jour journey on Instagram...


Noteworthy Knickers


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These blue lace knickers are beautiful, comfortable, VLP free and ethical … but not in the way you might think.

Instead of focusing on using natural and organic fibers such as bamboo and hemp, Who Made Your Pants? made the decision to recycle end-of-season fabrics sold on by larger lingerie companies. Making incredible new lace knickers out of the materials much bigger companies often considered waste.

With a growing studio based in Southampton, WMYP creates jobs and training for refugee women who have previously struggled to find work. The money from each pair of knickers that is sold goes back into the business, not only to cover costs such as rent, fabric and wages but also to provide training, support and advice.

If you're inspired to find out more, visit their website



Beautiful Biscotti £12.50Wonderful White £12.50 | Marvellous Marron £12.50 | Midnight Mayhem £18


Their Instagram page is filled with behind the scenes images and updates. You get a real insight into their production, as well as the processes involved in running a lingerie label. Just click the image below to go the Who Made Your Pants? Instagram page...

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