du jour by lingerie la femme

Introducing Du jour



Introducing Du Jour; our very own intimates label. Inspired by an undying love of underpinnings and a perpetual desire to create. Focusing on everyday essentials for the not-so-everyday kind of woman. Du Jour is the embodiment of the Lingerie La Femme ethos; promoting Natural Beauty, Diversity, Body Positivity and Sensuality without ouvert sexualisation.

There are no seasons, just one continual collection; growing organically piece by piece, range by range. Beginning with the basics, the collection elevates the everyday knicker with sleek, modern and sensual designs. As the undergarment women put on first thing in the morning and slip off last thing at night, we believe comfortable and covetable lingerie is essential.

The first Du Jour knicker range will be launching later this year, scroll down to find out more and follow the journey from concept to creation...




We believe beauty doesn't have a size limit, therefore all Du Jour designs will be available in sizes 6 - 22,with additional sizes on request. Just like Lingerie La Femme, Du Jour celebrates natural beauty and diversity.


We're not talking about freshwater pearls or diamond embellishments, we're talking about life's little luxuries that make the everyday exciting. From beautiful packaging, soft luxurious fabrics, to well fitting and comfortable designs. All pieces are are produced to the highest standards for a long lasting product you can wear and love everyday.



Because sensuality isn't only for special occasions. All our pieces are designed to flatter and caress your curves for an insatiable shape. Du Jour designs elevate the everyday knicker and are cut to accentuate and celebrate your silhouette.


Dedicated to sourcing  soft and luxurious sustainable fabrics. We spend the extra time and energy finding ethical UK and European fabrics and manufacturers. We only work with suppliers with ethical practices and every piece is designed and produced in London.

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Profit from the label will go towards growing and improving Lingerie La Femme; allowing us to produce unique, quality and honest content.  Future plans involve contributing a percentage of profits to charities that help support women around the world.


So you've heard the story, are you ready to see the knickers?

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Click the image below to see the story so far and join the Du Jour journey...