is a luxurious lingerie label, designed by stylist and fashion designer Marika Vera. After studying Fashion Design at the Isitutuo Marangoni in London, Marika went on to work for several fashion and intimates brands, including Pauric Sweeney, Giles Deacon, Vanessa Bruno and Yes Master, before launching her eponymous label in 2010.
Now based in the heart of Mexico City, Marika designs timeless pieces that elegantly bridge the gap between underwear and outerwear. Worn by countless celebrities including Rihanna, Daisy Lowe and Emily Ratajkowsky, the brand effortlessly combines style and sensuality for the modern woman.
Marika Vera is sold in small boutiques in London, LA, NYC and Sydney and they will be opening their store in Mexico City, Polanco Area in September.
You studied in Australia, and at the Istituto Marangoni in London, then made the decision to return to Mexico and launch your own brand. How important is your international background and your Mexican soul?
When I graduated I had no choice but to come back to my country, it is hard to find a job in Europe with a Mexican passport. In Mexico it is hard to find a well-paid job as a designer and the lingerie industry is very focused on the mass-market, it’s about volume and Mexican consumer behaviour (mainly padded bras and shape-wear), so I had no choice but to try to build my own brand. I think the International experience has influenced my fashion culture and knowledge of design; however, it is here in my country where I found the infrastructure to make it happen at a reasonable price. My soul is in making women all around the world feel free when they work, when they seduce.
How would you define SIGNATURE by Marika Vera, your diffusion line of lingerie?
SIGNATURE by Marika Vera is an extensive collection of reinvented teddies, negligees, kimonos, bodysuits and lingerie. Complemented by a mix of luxury basics that fit into every modern woman’s wardrobe. The garments are made in Mexico with high quality fabrics and trimmings, always following delicate and minimalistic lines, without compromising the erotic element of the garments.
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What are your sources of inspiration?
I am always on the search for what’s happening in the world of fashion, music, art and design. I love to find strong female characters in films; a few days ago, I found this amazing Director from the 1930’s - Busky Berkeley, he was such a great artist and his work was very related to femininity and eroticism. He was the one that made that Carmen Miranda video "The Lady in the Tutti Frutti Hat", I highly recommend having a look at his black and white work. I love vintage lingerie and swimwear and I own a collection of cheap yet amazing finds, which inspire me a lot in the design process.
Any tips to young designers that are going to approach the lingerie world?
Get to know the market, the competitors, give your best at your graduation collection, ask for internships more than 10 times if necessary in the places you admire, understand female bodies, design things you will wear anytime to represent your sensuality. If you are building a brand focus on finding production and materials that allow you to have a competitive price, you need to compete if you want to have creative freedom and continue to grow.
ARTICLE AND DESIGN | LINGERIE LA FEMME
INTERVIEW | WWW.MAREDIMODA.COM