The lingerie industry is much more than Victoria's Secret, Agent Provocateur and La Perla. Beyond the big name corporations there are thousands of small brands, designers and companies working to change the intimate apparel industry. More and more companies are flexing their economical, political, environmental and social consciousness by offering women much more than just bras and briefs by using their profits to further benefit women. Scroll down to view a few of these companies making a difference....




 A social enterprise creating beautiful lingerie to support women as they transition from prison to find meaningful employment in the fashion, retail and creative industries. Did you know less than 10% of women who leave prison find a job? This brand believes every woman deserves a second chance and 100% of profits from each bra goes straight back into BehindBras to help and support women in prison to find meaningful employment when they leave. 




Bluebella believes public workers deserve luxurious and desirable lingerie too. At great prices. So they have joined with Heart Cart to offer a special discounts for public workers. Anyone working in the NHS, armed forces, local government, police or fire service in the UK can get 15% off any order at Bluebella.




Helping women feel strong and beautiful through the power of pants, no matter what fertility issues they're facing. Launched in December 2016, the Pants Project sources beautiful lingerie from all over the world with a percentage of the profits from each pair sold goes towards Fertility Network UK, the UK's leading national patient fertility charity. Their goal is to raise funds and awareness for those with fertility issues- whatever they might be. Since launching they have hosted a Valentines Pants Party Auction, selling stunning and unique knickers by top UK lingerie designers, an online auction and have raised 5K and plenty of exposure for the charity.




Naja is Columbian lingerie label changing the way women shop for lingerie as well as changing the industry as a whole through the company's dedication to changing women's lives. Naja's garment factory primarily employs single mothers or female heads of households where they are paid above market wages with healthcare benefits. At Naja, they've implemented flexible work policies that make it easier for women to balance work and childcare. Every child of a Naja garment worker recieves books, school supplies, uniforms and all school meals paid by Naja.




Smalls for All is a Scottish Charity which collects and distributes underwear to help women and children in Africa. The company helps those living in orphanages, slums, IDP camps and schools, as well as providing underwear to hospitals to help those suffering from medical conditions like obstetric fistula. Additionally they have also established an education programme to support some of the poorest children by helping them to gain access to education.


The New Year Resolution



Happy New Year!

This year we've made the decision to boycott the usual New Year's resolutions. There will be no lengthy lists of demoralising "New Year, New You" goals. Instead we have opted for just one resolution - To educate ourselves on our breasts.

2016 was a great year for #body-positivity and #self-love and we hope 2017 is the year more women than ever get professionally fitted... or learn to do it at home.

It is just one fairly straight-forward task that will make you feel better, look better and won't cost you a penny.


It is often cited that an incredible 80% of women wear the wrong sized bra and many more women put up with a bra that doesn’t suit their shape or style.

If you're in London, why not treat yourself to a trip to the Selfridges Body Studio or the legendary Rigby & Peller.

Rigby & Peller is a veteran in this arena, providing exemplary customer service since 1939. The stores are reported to mirror a luxury bridal boutique in their level of service, with their plush fitting rooms, satin robes and professional styling advice over a glass of prosecco. In the last few years, Rigby and Peller has also introduced made-to-measure technology into some of its stores. Its 3D mirror scans the upper body, recording over 140 measurements in less than a minute to determine a woman’s bra size.

If not, there is an array of great lingerie boutiques worldwide that offer professional fitting services. Or you can teach yourself to do it at home.

--- Bra fitting links we love ---



by Big Cup Little Cup



by Thirdlove



by Invest In Your Chest



a community of bra bloggers and fit reviews



by Invest In Your Chest



by The Lingerie Addict



this site aims to raise awareness about what properly-fitting bra sizes look like in “real life”, as well as demonstrate the variety of shapes and body types throughout (and within) each size





Do you know of any great bra-fitting articles or stores? Feel free to leave any links in the comments below...lingerielafemme-nadiaking


Modern Miracle






If you've ever felt the slightest bit insecure about your 'bikini body' - chances are you've heard of the Miraclesuit. It's the shaping swimsuit with the cringe-worthy tagline "Look 10lbs Lighter in 10 Seconds".

But once you get past the questionable marketing you'll find a vast array of swimsuits that are pretty amazing and engineered like no other swimwear in the world. These beauties are the swimsuit equivalent of the Hervé Léger Bandage Bodycon dress. They look good on EVERYONE - they flatter, shape and streamline your silhouette regardless of size.

Each swimsuit is crafted with their exclusive Miratex fabric and you can tell by the weight and feel of the fabric that it's good quality. Even their simplest designs are complex with multiple seams, intricate details and a variety of techniques and finishes used. And they are especially good you're above a C cup and looking for a one-piece that doesn't have your boobs spilling out left, right and centre.

Their SS16 collection incorporates some of this season's biggest fashion trends - asymmetry, lace-up detail, tie dye and strapless.



Click the images below to


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Nouveau: 2015




January 2015 welcomed the arrival of Blue Reign. A dark, sexy and beautiful brand which marks an era of self-sufficiency,fearless independence and infinite possibilities. There are no boudoir secrets or romantic mysteries...  Only a lifestyle of success and ambition. A statement of progressiveness. An exploration of confidence. A celebration of control.

Redefining the balance between sex and power, designs from Blue Reign embody the lifestyle of the progressive modern woman, reminding her of her self-worth, her ambitions and her ability to take control of her world. Each piece is carefully constructed and all handmade to order from a home studio in London. With bra sizes ranging from 28B - 34HH and knickers from XS - XL, Blue Reign caters to women beyond the core sizes.

The Dynasty collection takes inspiration from Scythian history and their battle culture. Scythian warriors used quilted leather in a protective manner during combat to defend themselves from the opposition.This debut range introduces the notion of strength (Leather) and fearlessness (chiffon). When combined, these two fabrics create a beautiful paradox of power and finesse. The elegant handle and immersive matte finish of the chiffon pieces command attention but also convey a sense of respect; and the leather has been hand quilted to achieve a careful, strong and eloquent finish. Each design is bold, strong and definitive – sure to make a statement.

Blue Reign is about acceptance, celebration and self ownership.

Your world. Your Rules.


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On January 26th 2015 Hackwith Design House launched their first swimwear line, HDH Swim.

The collection is beautifully simplistic, conveying a sense of understated elegance. Each piece is minimalistic and versatile, combining neutral colours and simple silhouettes - flattering against any body type. Featuring 12 different swimwear designs in black, white and two-tone combinations , these are perfect to mix and match! While most of Hackwith Design House's pieces are available in limited edition, HDH Swim, like their basics line, will be available on the website all year round. Made by hand in their Minneapolis studio, each piece is of exceptional quality - and thankfully they offer international shipping!

"I like to design with the idea that women's bodies are as diverse as their skills, talents and accomplishments. Our Swim line is no different, with designs intended to complement all unique body types." - Lisa Hackwith, Founder

HDH Swim 15_5518 HDHSWIM_MAIN2 HDH Swim 15_5214 HDH Swim 15_4972


For me, the launch of  Adina Reay was much anticipated.  After coming across their brand at The Lingerie Edit in London, I couldn't wait to get my hands on their designs.

Sharon Lake, the Founder, told me she wanted to create a larger-cup brand everybody would want to wear - even women who could slip into a Agent Provocateur set with ease. After browsing through the collection, I could tell her goal had been accomplished. Available in sizes 32DD to 36G, Adina Reay offers covetable, highly luxurious sets with beautiful, elegant bras and equally stunning suspenders and knickers.

The brand's signature style challenges traditional patterns by using hidden structural elements and whisper-fine, yet strong, fabrics to maximise support within the cup - allowing delicate straps and reduced coverage over the bust, sides and back. The aim is to make women feel special when they buy and wear Adina Reay, no compromises have been made on the quality of design, materials, manufacture or packaging. Its the lingerie that women of this size have deserved for years but have had difficulty finding. The collection comprises of pieces created from the highest artisan-quality; Leavers laces, bespoke Austrian embroideries, satins and tulles, creating a classic, sophisticated yet modern look.

Adina Reay is modern and sophisticated lingerie that is beautiful in its own right, regardless of size.

A small selection of their collection in now available online with more to come..


IMG_8125 - retouched by Lulie

IMG_7307 - retouched by Lulie


Gem Picket is the brainchild of veteran interiors and fashion executive, Germaine Picket. After leaving the fabled Store Development department at Ralph Lauren, where she created global retail interiors for the iconic brand throughout the better part of a decade, Germaine decided to give life to a lingerie concept she had conceived several years prior. Beautiful, comfortable, sexy creations of luxurious natural fiber fabrics (particularly cotton) in a neutral palette, something she had struggled to find in the marketplace.

Based in Manhattan, NY and due to launch in AW 2015, the namesake line Gem Picket introduces sophisticated and feminine silhouettes in cotton/silk batiste and fine cotton knit fabrications sourced from Japan and Italy. Ranging from soft bras to expertly cut knickers to open-back tanks and flirty shorts, lounge pants to leggings, bodysuits to rompers, perfect to wear together or separately, inside the bedroom or out...

" Like many women, I wear my day clothes like a suit of armour, a uniform. They help us create who we need to be for the public role we play on any given day. They are a means of expressing who we are to the world, or want to be, and where we fit in. But in my private life, I want to express nothing more than my playful, relaxed, cute, sexy, smart and sophisticated inner self. Truly being who I am and not who someone else wants me to be. " - Gem Picket


NEW-SEAT stapbackET


For 2015, two established and renowned brands come together to launch the Sian Hoffman x Model Traitor SS15 Collection.

Sian Hoffman creates sensual body-sculpting foundation garments, handmade with particular attention to detail and the highest quality of craftsmanship. Pushing boundaries between fashion and the erotic, her corsetry is timeless and alluring. Her collections can be broken down into four distinct lines – Fashion, Restraint, Bridal and Feminine Vintage. Each is versatile in the preferred way of wearing; as underwear or outerwear. Sian’s highly exclusive and unique collections are designed completely from scratch, without the use of existing historical patterns. These cutting edge foundation garments include beautiful control girdles, panty girdles, waspies, full-cupped tightlacing corsets, posture collars, luxury everyday basics and bespoke boned and laced items. All are predominantly designed for waist reduction, encouraging posture and forming a magnificent silhouette.

Her fascination with the corset has grown beyond aesthetics and body modification, to the psychological effects it has over the wearer. It is of enormous satisfaction, not just creating these intricate sculptural pieces but to empower her clients whatever their gender, with an open-minded approach that encourages the wearer to be proud of their body and fantasies: Power, Seduction, Domination, Submission, Comfort; but most importantly, Confidence…

The Model Traitor is a London based brand created by British born, renowned corsetry designer, Sian Hoffman and Sardinian born fine artist Valentina Piras, who have seamlessly managed to blend their expertise of luxury design and craftsmanship with the philosophy of fetishism. The concept is based on the firm belief that sensual pleasures have to be fulfilled, consentingly, limitlessly and fearlessly, enriching our lives and relationships from the pleasure we create.

The Model Traitor’s signature collection comprises of luxury leather restraints and hand crafted flagellant tools created in their London Discipline Atelier.  Traditional but uniquely designed objects of restraint are distinguished by a selection of high quality leathers with premium gold brass fittings. Their powerful design oozes richness, style and beauty and although they are created for the art of bondage, The Model Traitor Choker’s and Cuffs can make a distinctive fashion accessory for their symbolic and aesthetic as well as their predominate functionality. Their irresistible erotic body wear is designed to accentuate and flatter the sublime female form and enhance pleasure whether it is for the part of seductress or submissive. Gracing the pages of publications including Vogue, Garage, W, GQ and Ellen Von Unwerth’s limited edition book ‘Story of Olga’, to name a few, their pieces are stylish, yet sinfully alluring…

The  new SS15 collection not only features Sian Hoffman's timeless and alluring corsets combined with The Model Traitor's luxury leather restraints, it also incorporates a brand new selection of body wear harnesses and luxury lingerie.

Sian Hoffman will soon be launching a new e-commerce site which will also featuring the brand new SS15 collection... so, intently, watch this space...

tmt Kimono mistress corsetImages from the Sian Hoffman X Model Traitor SS15 Look book - Photographer: Tim Bret Daylingerielafemme-nadiaking