Red is sensual. Undoubtedly the colour of love, lust and passion - more seductive than any other shade.
But, of course, I don’t need to tell you that…. There is no limit to the multitude of articles out there declaring that a red dress will help you attract a man*, how a cute rouge shirt will help to ‘give him the signal’** and why red lingerie will spice up your sex life***.
However, what all the articles fail to mention is that red is the colour of POWER. Anyone who has ever worn red lipstick can tell you - you need to possess a certain power (read: confidence) in order to pull it off. You have to be brave to wear it, not just because of the sexual connotations and inevitable assumptions, but because of the amount of control you need to keep it topped up, off your teeth and within the liner lines.
Rouge is a strong, bold and dominant colour and I encourage you to wear it. Red can be exciting, empowering and motivating - Think of it as power dressing without the shoulder pads.
There has never been a better time to take the plunge, considering Christmas is just around the corner and Scarlet is this season’s hottest shade. From the catwalks of Dolce and Gabbana, and the store front of Selfridges you can step out in head to toe scarlet if you like.
A/W14 Catwalk images via Style.com
But if you’re like me - a strong believer that one can never wear too much black, you can always incorporate red into your lingerie.
See below for a selection of this season's best red lingerie: