How to shop a lingerie sample sale



Next week on Wednesday 4th May we see the return of the 20th Century Theatre Luxury Lingerie & Swimwear sample sale in London. All of our favourite luxury brands and boutiques will be there such as Coco De Mer, Bordelle, Loveday London, Asceno, Edge o' Beyond and many more...

Sample sales are a great way of shopping luxury lingerie and swimwear. With up to 85% off retail prices and one-off designs to discover you’re sure to find plenty of covetable pieces to add to your collection.




Know about the sample sales

The first step is to actually know about the sample sales. Follow as many of your favourite brands and boutiques on social media and sign up to their newsletters. Brands don’t shout - they whisper about their sample sales so it’s easy to miss if you’re not well connected.



Do a little research beforehand. Look up the brands that will be attending and make a note the designs you like. That strappy playsuit may look amazing on the website but it can easily be overlooked in a huge pile of underpinnings. Items are rarely merchandised during the sales so you really have to know what you’re looking for.




Get there early

In order to get first pick at the good stuff, its imperative to arrive before the sale starts. Get a cup coffee and a croissant for the queue – there is nothing worse than being hangry while shopping. You may think it’ll only take 10 minutes but you may loose 3 hours – there is no telling once you enter the Aladdin’s cave of luxury lingerie!


Try things on

While you might get away with eyeballing and holding-things-up-against-your-body at a fashion sample sale, here we are talking intimates and you need to try them on. Fit is important and there is absolutely no point in coming home with expensive/beautifully-crafted lingerie (or swimwear) that doesn’t fit you in the slightest. Dressing rooms may be informal (and possibly communal -with a capital C) but it’s worth leaving your vanity at home and trying things on.




Wear a nude thong

Speaking of vanity… If you really mean business at a lingerie sample sale – wear a seamless nude thong. Remember, you’re not here to seduce and a nude thong will allow you to assess the cut and fit of the undergarments without it getting in the way.


Take Cash

Worst scenario: You’re in line waiting to pay for that seriously jaw-dropping Bordelle bondage dress, only to throw down your card and hear “sorry, cash only.” Always take cash – you’ll avoid missing out and it will keep you from overspending.




Be prepared to walk away empty handed

Just because it’s a fraction of it's usual price and you’ve got cash burning a hole in your purse it doesn’t mean you have to buy it. If you don’t see something you’re dying over (and will realistically wear)– walk away. It may have been on sale, but that doesn't mean you're immune to buyer's remorse.




Click the image below to find out more about the sample sale:


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