Hopeless Horrors


Aussie label Hopeless Lingerie is designed for late night horror movie marathons. Their contemporary collections are coveted worldwide by lingerie connoisseurs and we love their commitment to encouraging self-confidence and individuality.

As a brand that is synonymous with scary movies, their founder Gabrielle Adamidis is of course a B-grade horror movie buff. This week she shares her inspiration behind the label and her 5 favourite Halloween horrors films...

Hi Gabrielle, can you tell me a little about Hopeless Lingerie?

Hopeless Lingerie creates dark, modern and romantic lingerie, handmade in Melbourne, Australia since 2008. I run the brand with my sister Domi (who came up with the name Hopeless right in the beginning). I take care of the design, sewing, and production while she takes care of the business and management side of things. We also have Valerie our Production Manager, Diana in charge of Cutting (and lots of other things!) Eugenie, and Anita help with sewing, Em helps with posting, and Nick (my fiancé) helps with book-keeping.

What was the inspiration behind the brand?

I initially started Hopeless as I felt there was a niche in the industry for independent lingerie design, that was different to what you find in department stores. I’ve always loved art history and film, and wanted to combine that with my love of sewing and specifically lingerie.


hopeless-halloween-top-lingerie-halloween-horror-films-lingerie-designer-australia-scary-movies-022What was it about horror films that particularly inspired you?

I like mainly that its the complete opposite of what most people associate with fashion design in general. For lingerie its usually flowers and romance (and dressing up for a man - but I hate the idea that lingerie is for someone else. Its not - its for the person who wears it.) So I really just wanted to combine the things that I really love in a way that hadn’t been done before. I try not to replicate outfits - so often I look for inspiration in the colour palettes, buildings, and mis-en-scene. Its much more about a mood than costuming, and subtle references. When I was younger I was VERY scared of horror movies. In my early 20s I decided to face my fear so basically borrowed 5 horror movies a week from the video shop for months and forced myself through the history of scary movies. This was also while I was studying film and cinema at university so I really grew to love them once they were broken down and I could appreciate film technically too.

The Hopeless Horror Hit List



Name of Film: Carrie

Year: 1976

One of my favourite movie sub-genres are Stephen King adaptations, and Carrie is probably my favourite of those. Brian de Palma is also one of my favourite directors. Carrie is about an unpopular teenage girl who lives with her devoutly religious mother. She is teased at school and abused at home, and soon discovers that when provoked she has telekinetic powers. I love that she is both a hero and a villain. The Prom scene is one of my most iconic film moments.
I named one of our earliest styles after Carrie http://hopelesslingerie.com/search?type=product&q=carrie

Scary Rating: 6/10



Name of Film: A Nightmare on Elm Street

Year: 1984

One of the biggest horror classics, the first Nightmare on Elm Street by Wes Craven is an awesome film. Though it is quite dated and the effects aren’t super scary, its more the idea of nightmares crossing over into real life that I think is the scariest and best thing. And if you watch it by yourself late at night, I think there are still a few really good scares. The creative deaths at the hands of Freddy Krueger are one of the best things about these movies - the balance of being bloody but not too gory, but still pretty over the top.
The Nancy Cami is named after the heroine  http://hopelesslingerie.com/products/nancy-cami-basic

Scary Rating: 7/10



Name of Film: Suspiria

Year: 1977

I only semi-recently discovered Italian Horror/Giallo and I cannot believe what I had been missing. Dario Argento is one of the leaders of this genre, and Suspiria is perhaps his most well known. The story is about an American ballet dancer who transfers to a dance school in Germany. After a series of grisly murders and strange occurrences she discovers the school was founded by a witch and houses an evil witches coven. The colour and set design of this film is insane. It’s weird and rich and haunting and striking, it is very unique to this genre and one day I would love to build a set that is a homage to the house of Suspiria.
This bralette is named after Suzy the protagonist of this film http://hopelesslingerie.com/products/suzy-bralette-classic

Scary Rating: 6/10



Name of Film: Candyman

Year: 1992

A student researching urban myths comes across the story of Candyman. A foreboding man with a hook for a hand a mouth full of bees, that will appear to kill you if you repeat his name in the mirror. What I love about this movie is the crossover between real life and fantasy, and how Helen is drawn in to the myth she is researching. I think this one is particularly scary because of how it does walk the line between that reality and otherworldliness. And Candyman’s own backstory is particularly horrifying. I would recommend this one for the more seasoned horror movie watchers.

Scary Rating: 9/10



Name of Film: Silence of the Lambs

Year: 1991

A young FBI agent must trust a convicted serial killer in order to track down another gruesome criminal. I think the scariest films are non-supernatural ones - because you can (somewhat) imagine it happening in real life. My favourite part of this film is Anthony Hopkins as Dr. Hannibal Lecter, he is absolutely chilling. This is one of those films where overall the colours/costumes/sets aren’t super striking, but they have these elements that are visually so powerful - the deaths head moth, Dr Lecter's mask, the skin suit…..

Scary Rating: 9/10


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